Macarena Barrojo

I am a Human Resources professional with more than 7 years of experience in Recruitment, Talent Acquisition, Internal Communications, and Organizational Development. Throughout my career, I have specialized in helping startups and companies in the technology sector build and strengthen their teams by leading efficient, people-centered recruitment processes.

My main focus is IT recruitment and end-to-end hiring processes. I have successfully managed searches for roles in Development, Product, Marketing, Finance, and Operations. In startups such as Magoya (agtech) and DirMOD (software factory), I led the HR area from scratch, building recruitment strategies that reduced time-to-hire and improved the candidate experience. For example, in Magoya, I implemented a proactive hunting strategy that helped us achieve a 15-day SLA in hiring IT profiles.

I am also experienced in remote work and collaboration with international teams across Argentina, Uruguay, Mexico, and Paraguay. This gave me the ability to adapt quickly to different cultures, time zones, and work dynamics, while keeping efficiency and communication as priorities.

My professional background also includes Internal Communications and Change Management, where I worked on projects that improved employee engagement and organizational culture. I am passionate about designing initiatives that not only cover immediate business needs but also support long-term talent development and retention.

Some of my key skills are:

• IT Talent Acquisition & Employer Branding
• Full-cycle Recruitment (sourcing, screening, interviewing, onboarding)
• Process improvement and KPI tracking (time-to-hire, offer acceptance rate)
• Internal communications and employee experience strategies
• Change management and cultural transformation

I hold a Bachelor’s degree in Labor Relations (UBA) and I am continuously learning, with a Data Analytics course at Coderhouse that allows me to apply data-driven approaches to HR processes.

I would describe myself as proactive, adaptable, and detail-oriented. My goal is to connect the right talent with the right opportunities, creating a positive impact for both companies and candidates.