Mac Stanley Catalan

MAC STANLEY CATALAN, LPT CREATIVE DIRECTOR • CONTENT STRATEGIST • VIDEO EDITOR • SOCIAL MEDIA MANAGER • ADMIN SUPPORT I BUILD DIGITAL PRESENCE THAT CONVERTS ATTENTION INTO REVENUE. SUMMARY High-Performance Content Specialist with a unique edge: I combine the pedagogical clarity of a Licensed Teacher with the high-speed execution of a Creative Director. I specialize in "Story-Led" workflows that maintain 90%+ audience retention for TikTok, Reels, and YouTube. Whether managing international concert tours or scaling brands via Meta, I deliver content that is algorithm-aligned and strategy-driven. PROFESSIONAL EXPERIENCE 1. SOCIAL MEDIA MANAGER & DIGITAL STRATEGIST PEFS Club & Political Campaigns | 2022 – 2024 Political Growth: Spearheaded the Facebook strategy for a Sangguniang Kabataan slate, resulting in a Majority Victory through persuasive storytelling. Community Building: Managed the digital footprint for the PEFS Club, winning "Best Social Media Promotion" and "Best Club" -). Optimization: Increased organic reach by 40% through trend-aligned transitions and platformspecific SEO captions. Social Media Manager | Junior Teacher Organization | 2024 – 2025 Audience Expansion: Increased follower growth by implementing a pedagogical content pillar strategy, making complex organizational updates digestible and shareable. Engagement Strategy: Boosted organic interaction rates by 35% through the use of interactive polls, educational carousels, and trend-aligned transitions. Project Oversight: Managed the full content calendar, ensuring 100% on-time delivery of promotional materials for organizational events and advocacies. 2. VIDEO EDITOR & POST-PRODUCTION SPECIALIST Global Entertainment & Commercial Media- International Concert Promotion: Lead Video Editor for The Dawn Concert Tour (Melbourne, Australia); created high-energy promotional assets to drive ticket sales and tour visibility. E-Commerce & Product Specialists: Developed and edited high-conversion video ads for German Product Snail Slime Gel, focusing on texture-shots, benefit-driven hooks, and consumer trust. Retention Mastery: Specialized in "Story-Led" workflows in CapCut, achieving 90%+ audience retention for TikTok, Reels, and YouTube Shorts. Commercial Brand Ads: Produced and edited video campaigns for RED CHIP and Blinds Central Ph. Content Strategist & Video Editor | Moonah Marketing | 2026 – Present Revenue Growth: Engineered a multi-platform content strategy that leveraged short-form video to drive lead generation and brand awareness. Retention Excellence: Maintained an average 90%+ audience retention rate by implementing "Story-Led" workflows and high-energy hooks. Campaign Optimization: Developed algorithm-aligned video assets for diverse clients, resulting in a measurable increase in engagement and conversion rates compared to previous quarters. MAC STANLEY CATALAN, LPT CREATIVE DIRECTOR • CONTENT STRATEGIST • VIDEO EDITOR• SOCIAL MEDIA MANAGER • ADMIN SUPORT VA I BUILD DIGITAL PRESENCE THAT CONVERTS ATTENTION INTO REVENUE. SUMMARY High-Performance Content Specialist with a unique edge: I combine the pedagogical clarity of a Licensed Teacher with the high-speed execution of a Creative Director. I specialize in "Story-Led" workflows that maintain 90%+ audience retention for TikTok, Reels, and YouTube. Whether managing international concert tours or scaling brands via Meta, I deliver content that is algorithm-aligned and strategy-driven. 2. VIDEO EDITOR & POST-PRODUCTION SPECIALIST Content Strategist & Social Media Manager | Performing Arts Club | 2024 – 2025 Improved Booking Rates: Developed a strategic promotional schedule that grew the club's influence, resulting in high booking rates for various events. Developed Partnerships: Influenced high-impact growth by building and managing partnerships with Non-Government Organizations (NGOs) through consistent video promotions. Increased Connection: Improved organizational reach by posting consistent promotional content that built lasting connections with external groups 3. CREATIVE DIRECTOR & PROJECT MANAGER Institutional & International Projects- Global Benchmarking: Directed the Singapore PE Teachers Benchmarking video and international Societal Video projects. Multi-Award Winner: Served as Director and Editor for 4 Champion-winning projects, including the NDMU AcadWeek and PEFS Festival promotional videos. Event Leadership: Acted as Production Manager for a local Christmas Video Making Contest. 4.GENERAL VIRTUAL ASSISTANT & SCRIPTWRITER Administrative & Content Operations- Direct-Response Scripting: Wrote champion-level scripts for advocacy and commercial videos designed to convert viewers into customers. Executive Support: Managed end-to-end production cycles—from raw footage organization and scriptwriting to final export and client feedback. Professional Integrity: Leveraged my Licensed Professional Teacher (LPT) status to provide high-level communication and organized project coordination for global clients. 5.CORE ADMINISTRATIVE SKILLS Developed Data Architectures: Audited 390+ academic records with 100% accuracy, developing automated workflows that improved data integrity and institutional scaling. Grew Student Outcomes: Developed and implemented research-driven pedagogical strategies for 390+ students, influencing a significant leap in learning optimization and retention. Improved Strategic Logistics: Directed multi-layered global schedules and international tours, developing conflict-free systems that influence seamless cross-border operations. Upskilled Asset Management: Developed an end-to-end digital archiving system that slashed retrieval time, improving project efficiency through structured, high-level organization. Influenced Global Communication: Leveraged professional pedagogical expertise to develop high-impact correspondence, improving stakeholder trust and driving faster project growth. MAC STANLEY CATALAN, LPT CREATIVE DIRECTOR • CONTENT STRATEGIST• VIDEO EDITOR • SOCIAL MEDIA MANAGER • ADMIN SUPORT VA I BUILD DIGITAL PRESENCE THAT CONVERTS ATTENTION INTO REVENUE. SUMMARY High-Performance Content Specialist with a unique edge: I combine the pedagogical clarity of a Licensed Teacher with the high-speed execution of a Creative Director. I specialize in "Story-Led" workflows that maintain 90%+ audience retention for TikTok, Reels, and YouTube. Whether managing international concert tours or scaling brands via Meta, I deliver content that is algorithm-aligned and strategy-driven. FULL TECHNICAL TOOLKIT Administrative & Operations Data & Spreadsheets: Microsoft Excel (Advanced Grade Tracking/Auditing), Google Sheets. Organization: Google Workspace (Drive, Docs, Forms), File Archiving & Naming Conventions. Management: Content Calendars, Project Coordination, Client Feedback Loops. AI & Creative Post-Production Video Editing: CapCut (Advanced Retention Mastery), Adobe Suite. AI Video & Voice: HeyGen (AI Avatar/Video Generation), ElevenLabs (High-Fidelity AI Voiceovers). Graphic Design: Canva Pro. Scriptwriting: Direct-Response Scripting, Story-Led Workflows. Social Media & Strategy Management Tools: Meta Business Suite. Analytics: TikTok Analytics, Platform-Specific SEO. Growth: Audience Retention Mastery, Trend-Aligned Transitions.