Maaz Bilal

I’m a hands-on, growth-obsessed marketer who prefers building systems over producing one-off assets. Over the past several years I’ve combined agency and freelance work to help brands in healthcare, beauty, fitness, education and nonprofit sectors go from concept to scalable channels. My practical experience includes launching D2C funnels, managing multi-account paid media, and creating high-retention short-form video that matches audio tempo and platform behavior.

At a healthcare venture I helped grow two sub-brands from scratch — leading PPC, SEO, email funnels, and content that educated hesitant audiences and improved conversion rates for gut-health test kits. I also managed pet-health social campaigns (CheckMyPet) and performance creatives for wellness e-commerce (TrueHealthPrime), using data to iterate creatives and lower CPA through better hooks, clearer CTAs, and landing page optimization. In beauty and cosmetics I led trend-driven Reels strategies and influencer collaborations across multiple Latin American and US markets, delivering notable lifts in reach and engagement.

I’ve supported fundraising campaigns (Funraisin) and NGOs — building campaign pages, donor funnels, and shareable creative that converts. I’ve run assignments where time is critical and the expectation is to build production-ready campaigns straight in platform without extended onboarding. That’s why I emphasize SOPs, naming conventions, and version control: they scale a small team’s output and avoid costly missteps.

Technically, I set up tracking and attribution (GA4 + GTM), create Looker Studio dashboards that tell a clear story, and run A/B creative tests informed by both quantitative and qualitative signals. Creatively, I storyboard Reels, edit to beat, and write captions that convert. I enjoy working with founders and cross-functional teams — translating product value into campaigns that actually move business metrics.

I’m available for freelance and part-time engagements, can start in ~2 weeks, and typically dedicate 20–25 hours per week (flexible for the right project).

If you want an operator who will lead the entire loop — strategy → creative → activation → measurement → scale — let’s talk.