Maarten
Breuls
DIGITAL & SOCIAL MARKETING MANAGER
Bio
A driven and multifaceted marketing professional with +9 years’ experience of delivering operational & management across consumer-led
environments within the marketing industry, developed an exceptionally refined transferable skill set, derived from driving business
growth and successes through strategic planning and execution. Committed to promoting organizational vision, mission, and values,
identifying business development opportunities, and realizing strategic and creative campaigns. Operationally focused with a depth of
knowledge, encouraging input and innovation, monitoring performance management and implementing process improvements.
Inspirational with high levels of commercial awareness, delivering tangible benefits and conversions.
Expertise
Digital Marketing | Paid Search (SEA) | Conversion Rate Optimization | Social Media Marketing |Content Creation | Marketing
Automation | Paid Google & Facebook Ads | Visual Marketing | SOP’s & KPI’s | Data analysis | Influencer Marketing | Communication |
Email marketing | Copy Writing | Sales (B2B & B2C) | SEO | Web Design | Customer Feedback Management
Key Achievements
Achieved an increase of +23%(YTD) in organic growth and +18%(YTD) in revenue growth; improved general operations value, adopting a
custom-centric approach
Managed the set-up & Management of Stella Artois Social Media pages in 2012; led, coached, and drove a team, of 4 to set up (AB inBev)
Stella Artois social presence.
Co-managed Celebrity Cruises' 2M US-Dollar marketing budget; created, embedded, and championed a new company culture initiative,
offering openness, inclusion, and transparency.
Core Competencies
Provision of strategic direction; thrives on steering business future, supporting changes in direction and project implementations to
manage performance, overcome challenges and spearhead continued growth
Analytical & critical thinking; understands business requirements and influences business decisions through competitor analysis to identify
trends and patterns to subsequently deliver solutions
Overcoming complex issues and problems; solution-oriented, analyzing obstacles and seemingly unsolvable issues, creating strategic plans
to continue driving forward
Managing and leading others; coaches and motivates teams and individuals, encouraging their contributions and maintaining ownership of
output and subsequent results to the benefit of organizational objectives
Career Summary
Freelancer/consultant - Hyghprofile | 2018 – Present |
Freelancer/Consultant
Helped over 50+ companies with their digital marketing
Create, implement and manage digital strategies
Social Media Director- Celebrity Cruises | 2018 – 2020 |
Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies
Creating, building, and maintaining a social media presence
Measuring and reporting on performance of all campaigns in relation to ROI and KPI
Identifying trends, and industry insights to allocate and optimize funds spent
Brainstorm innovative growth strategies by collaborating with marketing,
promotions and sales departments
Drive content creation and copywriting activities
Understand search analytics to advise content creators on various
enhancement strategies for performance on Google, Instagram, Facebook, Twitter, Pinterest and company websites
Marketing Director- Celebrity Cruises | 2016 – 2018 |
Responsible for creating all content to be presented in blogs, posts, white papers, and digital brochures
Responsible for planning storylines, content outline, and content graphics
Create plans to material inclusion regarding videos and infographics for the various s digital channels
Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints, and social media
platforms.
Optimizing user funnels and instrument-specific customer conversion Points
Investigating emerging technologies and digital marketing trends
Overseeing PPC campaigns and monitoring ROI scores from conversions received
Adapting content to reflect optimum alignment to algorithms to increase traffic as well as search engine rankings
Director of Entertainment – Celebrity Cruises | 2014 – 2016|
Managed and directed the team to ensure a well-balanced entertainment Program, ensuring sensitivity towards guest demographics
and itinerary fluctuations
Hosted and performed as Master of Ceremonies at special events and functions, evaluating guest feedback and creating strategic
plans for improvements
Conducted regular meetings with Heads of Departments to review policies, discuss opportunities and coordinate solutions
Managed the careful integration of guest entertainment and activities across all product offerings available on-board
Coached and rehearsed performances with department staff to ensure high standards were being met
Led the training and counseling of all entertainment professionals across multiple disciplines to maintain wellbeing and morale
Work with all department heads to ensure standards are being communicated and demonstrated during every event
Hotel Experience Manager – Wynn Las Vegas | 2012 – 2014 |
Drive service improvement efforts within the property by analyzing, interpreting and focusing all data sources into a service
improvement plan.
Conducted employee performance reviews and effectively manage employee relations
Actively observe working conditions ensuring employees are adhering to the safety standards and seeking opportunities to
continuously improve
Worked closely with HODs and supervisors to ensure service standards are up to the highest standards.
Established and maintained an effective communication process with all departments, in particular with the front office
Work with all department heads and supervisors to ensure standards are being communicated and demonstrated
Earlier Career Summary
Assistant Entertainment Manager: Celebrity Cruises, 2011 to 2012
Internship Hotel Management: Relais & Chateau, La Butte aux Bois, 2009 to 2011
Education & Qualifications
Bachlor in Online Marketing Management - Maastricht 2009 - 2012
High School Degree - SIMA 2008
Additional Information
Tools
Languages
Hootsuite | Canva | Adobe Ps | Slack | Wix | GA | FBADS |
Fluent : English, Dutch, German - Conversational: French, Spanish
Contact-+32 -
www.hyghprofile.com
Doornelei 12 Antwerpen 2018, Belgium
