Maarten Coetzee, CA (SA), CFO (SA), MBA
Johannesburg, South Africa I - I-I Linkedln
Date of Birth-23 February 1979 I Languages: Fluent in both Afrikaans and English
Areas of Expertise & Technical Skills
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Mergers & Acquisitions
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Strategic Planning & Analysis
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IFRS implementation
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Enterprise risk management
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Contract Negotiations
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Financial Reporting
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Turnaround strategies
Digital Disruption Strategies
Startup Development
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Stakeholder Management
Corporate Finance
Critical Thinking Strategies
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Process Improvement
Budgets & Forecasts
Global Leadership
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Professional Experience
TOD-Z 00, Tallinn, Estonia
3/2020
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Current
Remote Chief Financial Officer
Tod-Z is an Estonian AI driven HR Tech startup, selected to be featured at the Web Summit 2020 & Collision Conference
2021, comprising of remote senior team members across the globe. Finance executive for Tod-Z, including finance structure
design and implementation, investor & accelerator acquisition as well as meeting reporting requirements,
Meridian Group, Lilongwe, Malawi
11/2021 - 10/2022
Chief Accounting Officer
The Meridian Group is a fertilizer company that blends and distributes fertilizer into Malawi, Mozambique, Zambia and
Zimbabwe. Finance executive for this group responsible for the whole finance function and reported to the Group CFO.
OLD MUTUAL, Remote, South Africa
6/2021 - 10/2021
Corporate Finance Consultant
Assisting an Old Mutual startup in assessing business cases for the acquisition of businesses as part of a strategy to roll out
financial services products, as well as assisting the integration of these operations into the relevant business structure.
3/2020
RCL FOODS LIMITED, Remote, South Africa
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6/2021
Executive Financial Consultant
Firstly, joined the general manager of Sunbake Benoni as part of a turnaround exercise as acting head of finance. Secondly
consulted to the RCL Foods Executive in an investigative and advisory capacity into stock losses at the Pretoria-West Milling
division (Largest milling operation in southern hemisphere) to enhance the control environment of the operations & advising
on a S45 inter-group transfer of its milling and baking operations.
DIRECTORS' SUPPORT PLATFORM, Remote, South Africa
1/2020
Current
2/2017
11/2019
Chairman
Acting as chairman in an online support network for a contingent of South African CFO's.
ACCENTUATE LIMITED, Johannesburg, South Africa
Chief Financial Officer
Joined a publicly listed company on the Alternative Exchange (Alt-X) of the Johannesburg Stock Exchange (JSE) after severely
disruptive fraud was discovered. Group operations included water-treatment, chemical blending, industrial and commercial
cleaning, metal treatment, and flooring market. Led four Finance Directors in financial planning, financial risks, record
keeping, and financial reporting. Drive compliance to all regulations including the Companies Act of South Africa, negotiating,
and closing mergers and acquisitions, and consistently executing well-developed strategies.
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Acknowledged for ensuring company liquidity during a historical decline in the construction industry by establishing a
sound cash flow turnaround plan.
SAINT-GOBAIN, South Africa (Short-Term Project)
12/2016
01/2019
Project Lead
Seconded via Deloitte Consulting responsible for three senior Chartered Accountants recovering fraud information for
Zimbabwean Division.
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Assessed financial results from BPB Gypsum Zimbabwe to determine reliability of 2016-year-end results
LIBERTY LIFE, Windhoek, Namibia
8/2016
Interim Chief Financial Officer (Short-Term Project)
Seconded via Deloitte Consulting with three direct reports managing all financial functions including crisis management,
budget processes, and the development of comprehensive and impactful presentations.
10/2016
Maarten Coetzee, CA (SA), CFO (SA), MBA
SAFRAN TURBOMECA, Africa
12/2015
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7/2016
Interim Chief Financial Officer (Short-Term Project)
Seconded via Deloitte Consulting with five direct reports managing all financial, information technology, the implementation
of a fraud prevention plan, enabling the divestment from an international joint venture.
SABBATICAL
8/2015
SASOL LIMITED, South Africa
Finance Manager: Consolidations (Sasol Energy)
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12/2015
11/2007
7/2015
1/2015
7/2015
Managed all financial reporting and technical accounting processes as it applies to IFRS.
Finance Manager: Projects and Regulatory (Sasol Oil)
11/2010
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Balanced several projects simultaneously throughout tenure. Entity size (2014): 2 - 200 personnel, Turnover -R80 billion,
Assets - R23 billion. Key Projects:
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National Refiners of South Africa (Pty) Ltd (Natref) Impairment Calculations
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Co-ordinate Implementation of Sasol Oil Financial Scenario Tool (FST) on CognosTMl:
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National Refinery of South Africa Business Improvement Plan:
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Black Products (Bitumen) Business Improvement Plan:
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Depot Joint Venture Establishment Project & Joint Venture Implementation:
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Exel Petroleum Lesotho and Exel Petroleum Swaziland Divestment
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Sasol Oil Legal Structure Clean-Up
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Discounted cash flow valuation methodologies for internal use by Group Corporate Finance including Sasol Oil, PeSS
(Mozambique), Tosas Group (South Africa), and Exel Petroleum (Southern Africa).
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R6 billion Refinancing Project - Successfully brought project from a deficit of six months up to speed.
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Established bond and loan application processes by setting evaluation criteria and information, determined
deliverables, and worked collaboratively with mandating committee, Moody's and shareholders.
Ad Hoc:
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Provided technical input on accounting practices, prepared summary of strategy, performed clean fuel incentive
calculations, and performed Sasol Oil WACC calculations leveraging external expert advice.
Senior Accountant-Corporate Reporting (Sasol Oil)
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Reviewed and prepared IFRS position papers, administered reporting processes for statutory reporting periods,
prepared reporting packs, attended audit queries, and addressed technical accounting matters.
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Ensured compliance to accounting disclosures, classifications performed according to accounting policies, reviewed
impairment calculations, prepared annual financial statements, and established an IFRS functions.
ADDITIONAL ROLES:
Financial Consultant, Deloitte Consulting, (1/2006 - 11/2007)
Accountant, Coetzee & Company Accountants, (6/2004 - 1/2006)
Trainee Accountant, Meintjes, Vermooten & Partners, (6/2001 - 6/2004)
Education & Certifications
ACA (Chartered Accountant),
Institute of Chartered Accountants of England and Wales (ICAEW), Milton Keynes, United Kingdom, 2021
The Data Science Course 2021: Complete Data Science Bootcamp,
Udemy, San Francisco, USA, 2021
Certified Financial Officer (SA),
South African Institute of Business Accountants, Johannesburg, SA, 2020
Digital Disruption, Digital Disruption Strategy,
Cambridge Judge Business School, Cambridge, United Kingdom, 2019
1/2015
Maarten Coetzee, CA (SA), CFO (SA), MBA
Education & Certifications (Continues...)
Master of Business Administration,
Gordon Institute of Business Science, University of Pretoria, Johannesburg, SA, 2014
Master of commerce, South African & International Tax,
North-West University, Potchefstroom, SA, 2006
Registered Chartered Accountant,
South African Institute of Chartered Accountants, Johannesburg, SA, 2006
Honours Bachelor of Accounting Science,
University of South Africa, Pretoria, SA, 2004
Baccalaureus computations,
University of the Free State, Bloemfontein, SA, 2000