MA. ELIZABETH R. MUSTERA
DIGITAL MARKETING STRATEGIST
OBJECTIVE
PERSONAL BACKGROUND
To utilize market insights and implement targeted
marketing strategies as a Digital Marketing Specialist to
drive revenue growth, surpassing established goals
through compelling copy that converts.
.
I am a results-driven DIGITAL
WORK EXPERIENCE
MARKETING STRATEGIST
October 7, 2022 - present
catering to support and provide
ALLSTON COMMUNICATIONS
resources to achieve clients’
Digital Marketing Strategist
Branding
objectives. Managing every aspect
Website Development and Design via WIX
of the business as administrative,
Content Management and Strategizing
marketing and strategizing tasks
Product Marketing and Development
Social Media Strategizing
to ensure effective operations.
- Strategic Planning and Organization
Having effective systems that are
Monitoring the progress of KPIs and goals
essential to meet the demands of
Market Research and Competitor Analytics
Analytics,
Reportings, Metrics
the business and increase
Product Development
productivity.
Interpreting Metrics and Accomplishing Reports
ACHIEVEMENTS
- Ranked my client's Website on
Google.
- Helped company accounts
generate conversions through
qualified leads.
- Formulated own strategy and
techniques when searching for
leads using various Social
Media platforms.
- 7 yrs Copywriting and Content
Creation
- 7 yrs Virtual Admin Assistant
- 5 yrs Lead Generation
- 6 yrs. Social Media Strategy
Administrative tasks and In-depth Research
Search Engine Optimization for both Website and
E-commerce
December 10, 2019 to January 31, 2022
ARENA MAGNA
Content Strategist & Lead Generation Specialist
Accomplished a well-crafted copy and contents according
to a client's brand
Project Manager for Marketing and Lead Generation
Supervised and Managed a Team of VAs
Conducted Keyword research for optimization
Lead Generation via Sales Navigator in Linked In
Conducted in-depth research on Linked In leads
for a specific criterion
Sourced leads manually via Linked In other platforms
Conducted market research as needed
Branding
Website Development and Design via WIX and NOWSITE
Content Management and Strategizing
Product Marketing and Development
Social Media Strategizing
Planning, Organization
Monitoring the progress of KPIs and goals
Market Research and Competitor Analytics
Product Development
Interpreting Metrics and Accomplishing Reports
WORK EXPERIENCE
January 21, 2020 to March 13, 2021
CALLMAX SOLUTION
Amazon Content Writer & SEO Specialist
GET IN TOUCH WITH ME
DISC PERSONALITY:
https://drive.google.com/file/d/1vBJ1Y5doNppqfw8sRhCAlkjmMaU
6qRX/view?usp=sharing
TONY ROBBINS DISC:
https://drive.google.com/file/d/1lq
4oSiAjCOnabeVQeSpcaAdfeUM7G
tg3/view?usp=share_link
Email-Skype:-Mobile:-
TRAININGS ATTENDED:
E-COMMERCE FOR MSME BUSINESS OWNERS
COMPLETER
September 2, 2022 - November 3, 2022
BY: DICT/DJPH - CALABARZON
Project Management Lead and Coordination
Strategized Contents
Conducted Amazon Keywords research to
attain better rankings and conversions
Amazon On-Page SEO
(Meta Titles, Meta Descriptions, Meta Tags)
Written Optimized Product Title and
Product Descriptions
Updated product pages on a daily basis
Safekept and Maintained the Confidentiality of
files and documents.
August 2, 2017 – November 3, 2020
BLACK MOMMA TEAs and VODKA SHOPIFY STORE
Shopify Expert Copywriter
Conducted In-depth Research on Family Offices
Managed Client's Kajabi Website
Accomplished On-Page SEO
(Meta Titles, Meta Descriptions, Meta Tags)
Written Optimized Product Title and
Product Descriptions
Updated product pages on a daily basis
Safekept and Maintained the Confidentiality
of files and document
January 2014 – July 2017
LONDON BEAUTY FACTORY OR STYLED BY MIKO
Virtual Assistant
Team Leader for Research
Proofread Articles and copy according to a
client's brand
Recruited high-quality staff
Managed client’s website using WordPress
Uploaded photos in client’s Etsy account
Written Optimized Product Title
and Product Descriptions
· Updated product pages on a daily basis
· Safe kept and Maintained the Confidentiality
of file and documents.
June 6, 2004–May 2, 2014
Kumon Mighty Learning Center
Reading Teacher
EDUCATION
Colegio De San Lorenzo
Licensure Eligibility Course -18 units of Education
Sy 2004 - 2005
Colegio De San Lorenzo
Bachelor of Science in Business Management
Sy 2000 - 2004
CHARACTER REFERENCES
Maria Cristina Rebenque
Maria Cristina Rebenque Online Freelancing
Services
Owner and CEO
(--Tim Allston
Leadership Coach and Three-time Amazon BestSelling Author
Leading From The Middle--Mark Webster Aloner
JP Online Operators
Owner/CEO
(--
SOCIAL MEDIA
FACEBOOK:
https://www.facebook.com/eliza121182/
https://www.facebook.com/MEdigitalmktg/
INSTAGRAM: www.instagram.com/feetmebest
LINKED IN:
https://www.linkedin.com/in/medigitalmktg/
SKILLS
Linked-In Sales Navigator
Shopify Development & /Design
WordPress Website Development and Design
Search Engine Optimization
Google Analytics, Google Search Console,
Google Tag Manager
Google My Business
Chatbot
Shopee & Lazada Set-Up
Social Media Strategizing
Google Suite (Spreadsheet, Docs, Drive)
Skype, Slack
web Design and Management
Trello/Teamwork
Zoho CRM
Social Media (Instagram, Facebook, Linked-In,
Youtube, Pinterest)
Canva
MSOffice (Word,Excel,Ppt)
Lead Generation
- conducts In-depth research using different
platforms or resources and not just limited to
Sales Navigator
Expertise in Google Apps, Microsoft Office and
other Virtual Assistant software and tools
CRM & Email - Hubspot
Recruitment
Flexible Administrative Skills
Data Entry and Product Listing
Advertising, Sales and Marketing
Copywriting for Websites
Multi-tasker & Creative Thinker
Problem Solver, Resourceful, Fast
Learner/Team Player