Ma. Cristina M. Lasala
------------------------------------------------------------------------------------------------------------------------------------Address: 128-B Yokosa St. Villa Grande Homes Subdivision
Concepcion Grande, Naga City 4400
Contact Number: -
Skype:-Email Address:-
Professional Summary
A professional with over 10 years of work experience in various companies. I am open to opportunities
for personal growth and one’s noteworthy contributions towards the accomplishment of the company’s
thrusts.
Key Strengths
● Highly-capable of performing several computer applications such as MS Word, Excel and
PowerPoint
● Effectively conveys and receives ideas, information, and directions.
● Successfully works with others, flexible and open-minded.
● Maintains a fair workload. Can work with less supervision.
● Easy to train in system functions such as SAP, Taxcalc, etc.
● Highly-capable to train and handle a team or mentor a team member.
● Detail-oriented, organized, and knows how to follow through.
● I also have the knowledge to do Facebook Marketing, eg. Boosting posts, creating campaigns, ad
sets, and ads.
Educational Background
Tertiary Level
Secondary Level
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
Major in Hospital and Home Health Care Management
Ateneo de Naga University
Ateneo Avenue, Naga City-
CAMARINES SUR NATIONAL HIGH SCHOOL
Peñafrancia Avenue, Naga City-
Work Experience
All Filters LLC, Denver, USA
Executive Marketing Assistant
Sept. 22, 2020 - Dec. 5, 2020
Responsibilities:
● Create masterlists company products in optimization in Google Adwords
● Create Negative keywords list per products and product groups
● Create Weekly Reports of each product in Google Adwords
● Optimize campaign per product and product groups
● Identify and sort negative keywords from broad, phrase, and exact match
● Edit Target ROAS and CPA in Google Adwords
● Used Time Doctor for time tracking
● Used 1Password for all logins
● Used Hangout to communicate with the team
● Used Merchantwords to identify most search keywords in masterlist creation
SamtoMedia Ltd., 83 Ducie Street, Manchester, M1 2JQ UK
Social Media Accounts Manager
March 20, 2018 - July 31, 2020
Responsibilities:
● Manage social media channels such as Facebook and WordPress.
● Develop a social media strategy for creating quality accounts.
● Create accounts and use tools such as Pixel, VNC, and Vysor.
● Manage Facebook Advertising by creating Business Manager and boosting posts.
● Install domains by using Namecheap and create WordPress blog posts (articles gathered from the
web).
● Team management.
● Recruit, select, train, assign, schedule, coach, counsel, and discipline employees.
● Communicate job expectations; planning, monitoring, appraising, and reviewing job
contributions.
● Enforcing policies and procedures.
● Analyze process workflow; implement changes.
● Track the team accounts.
● Communicate all concerns at meetings.
● Handle Finance task, eg. saving invoices and updating details in Pixel.
● Lead and manage direct response Facebook ad campaigns from the planning stage to completion.
● Create and manage media budgets for all campaigns.
● Create and distribute new accounts for the team to handle.
● Monitor and document daily Ads/Campaign spent.
● Save Ads/Campaign invoices daily in Pixel.
PowerfulSalesVideos (PSV), New York, United States
Lead Generation
March 15 - April 5, 2019
Responsibilities:
● Trained to use the following applications: Snovio, Active Campaign, Clickback, Vimeo,
Woodpecker & LinkedIn Sales Navigator.
● Manage Lead/Prospect sheet by using Active Campaign, GMAIL Calendar, and our client list. I
make sure that each client is in the correct column and sheet.
● Generate marketing qualified leads that are processed as new opportunities. We use Clickback to
gather information on our website visitors, use Snovio and LinkedIn to get their email address.
● Reach out to prospects via email to qualify leads.
AWM Accountant and Tax Advisor., 97 Templar Drive London,
United Kingdom SE28 8PF
Tax Assistant Clerk
Sept. 8, 2016 – Jan. 15, 2019
Responsibilities:
● Check the client list if the work of submission/filing is done
● Review colleagues timesheet to be submitted to the office for verification and for payment to be
processed
● Do research on the web for office purposes.
● Make sure the Corporation Tax is submitted and activation codes are activated
● Make sure the Abbreviated accounts or Micro-entity submission are submitted for all clients.
● Make sure Self-Assessment accounts are submitted for all clients.
● Make sure Confirmation Statements are submitted for all clients.
● Generate the Income spreadsheet of the client for the AFS (Available for sale) to generated and
to filed via Taxcalc
● Create letters to be submitted to HMRC (Her Majesty's Revenue and Customs) eg. Tax Appeal
letters to remove delayed submission fees.
● Amend AFS that has incorrect information to be submitted.
● Assist with clients queries during the days the main office lacks people to answer calls.
● Help us to update our clients’ list (we called it Main Paye list)
o Ensure all the authentication code of all clients on there
o Put any new clients to the list and remove any DISSOLVED company from the list
o Create reports to identify companies need to be submitted
o FORMULATE the spreadsheet to FLAG UP which company need to submit,
▪ the submission date of abb
▪ set E-reminder for the next abb and formulate on the main PAYE for us to keep an
eye on the deadline
● Social Media Posting
○ Posting business news and tax news in all the following media: Twitter, Pinterest, and
LinkedIn.
● Help in the recruit and hiring process.
Cube Care Co., Miami Florida, United States
HR Manager / Administrative Support / Estimator Coordinator
May 31, 2016 – Oct. 14, 2016
HR Manager Responsibilities:
● Responsible for the onboarding process and make improvements with the process along the way.
● Scout for talents.
● Process memos, warnings, and other HR admin processes.
● Engages with the end-user via email
● Monitor tardiness and absenteeism put notes on their Service CEO personnel file
● Set up employees in ServiceCEO and EZ Clocking
● Process Time Off requests
● Check Timeproof of remote staff and attendance
● Process daily and weekly reports: Daily OT Monitoring, Remote Daily Hours Report, Daily Logging
In and Daily Task Monitoring Report and Weekly Tardy Report
Administrative Support Responsibilities:
● Daily processing of Maintenance, Delivery, and Invoices in the system
● Maintaining files in Sharepoint
● Entering information in the system SCEO
Estimator Coordinator Role:
● Daily tracking of projects per estimator
● Send daily reminder on due projects
● Request and follow up on information requested by estimators
● Send reports of the proposal sent daily
● Call companies in regards to the project
IBM Global Process Services, Quezon City, Philippines
HR Services Administrator
Feb. 16, 2015 – Apr. 1, 2016
Role:
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SAP trained for HR functions and Contact Centre capabilities (InContact)
Basic knowledge in the use of ADP Payforce, PPC Management, Streamline and
Employee/Manager Online system
Data Entry for New hire, Termination, Employee/Org-initiated transactions paper forms, etc.
Workforce Deployment – Employee Verification
Analyzes, inputs and process employee data in the HR System to provide accurate and timely
information to a variety of HR Services
Engages with the end-user via email and Zendesk
Collaborates with processors/practitioners for complex data management scenarios to address
non-standard processing tasks
Provides services that rely on the processed employee data to meet the demand of the Service
Level Agreement (SLA)
Provides solutions to issues brought up by the contact center client
Reviews validity and completeness of requests
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Provides the client with support and data for any internal and external audits. Ensure compliance
with the client’s existing standards.
● Implements internal control measures and conducts monthly compliance testing to ensure that
processes meet business controls requirements
● Mentor and train the new hires and make sure they have enough knowledge of the process.
● Assist with Quality Assurance role. (e.g output validation of practitioners.)
Process Documentation:
● Create, update and review documentation related to processing, reports and job aides used to
manage data into the HR database
Reports/Summaries:
● Maintains daily tracking of transactions received, processed and pending
Ochrol Limited, United Kingdom, TA1 3DU
Virtual Assistant
Apr. 30, 2014 – Oct. 30, 2015
Responsibilities:
● Market research
● Specialized Internet research
● File Management (organizing files using Dropbox etc)
● Database building (Solar GIS and Solar Database)
● Research on certain topics for Market Knowledge
● Creating basic reports
LGU Magarao, San Isidro, Magarao, Camarines Sur
Job Order
Nov. 20, 2013 – Apr. 29, 2014
Responsibilities:
● Performed data management role
Accenture Philippines, Quezon City, Philippines
Credit & Collections Advisor
Jul. 27, 2012 – Oct. 16, 2013
Responsibilities:
● Citrix, ICOMS and Card point system trained for Credit and Collection Advisor role
● Receive inbound and outbound calls
● Learn and understand the navigational tools of all the applications needed in the process
● Respond to customer needs that are out of their skillset by referring them to the correct
department
● Meet SLAs and performance measurements assigned
● Reach out to Team Leads and Quality people whenever necessary
● Track individual metrics using the shared drive
● Participate and implement Operational Excellence initiatives
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Escalate issues and seek advice when faced with non-standard issues
Performs a variety of duties and accountabilities as business need dictates
S.I.R Practice Solutions, LLC, Burbank, Ca, 91595
Medical Billing Clerk
Jul. 14, 2010 – Jul. 16, 2013
Responsibilities:
● Medical claims follow up with insurance companies and patients
● Payment posting with Physician Office Computer Program
● Data entry
● Filing, scanning, mail
● Other office duties as needed
● Trained to use Medisoft and Allscripts system
● Use ICD-9 and 10 and CPT coding system for reference
School-Related Trainings
April 14, 2008 – May 20, 2008, Clinical Affiliation I
Philippine Heart Center
East Avenue, Quezon City
April 16, 2007 – May 22, 2007, Clinical Affiliation II
Bicol Medical Center
Panganiban, Naga City
Involvements
January 14, 2014
National Telecommunications
Commission
Government Center, Rawis
Legazpi City
Trainee
March 5 to April 16, 2012
English Proficiency Program
Gov. LRay English Proficiency Program
2/F Cam. Sur Trade and Investment Ctr.
BMC Road, Panganiban
Trainee
February 8, 2006
Business Management
and Entrepreneurship
Ateneo de Naga University
Ateneo Avenue, Naga City
Participant
Character References
Mr. Karolis Skripka
Director, SamtoMedia LLC
Email:-Mobile:-
Mr. Dylan Sigley
Founder & Creative Director, Powerfulsalesvideo.com
Email:-Ms. Charlette Queen Yee
Direct Supervisor
AWM Accountant and Tax Advisor
Tel. No-
Email:-Ms. Cathy Zamora
HR Manager, Cube Care Company
Tel. No-
Mr. Juan Paulo Camalla
Team Leader, IBM Global Process Services
Tel. No-
Email:-Mr. Robert James
Manager, Ochrol Limited
Tel. No-
Ms. Daisy N. Felizardo
Assessment Clerk, Assessor’s Office, LGU Magarao
Tel. No-
Ms. Mimay Anacleto
Operations Manager, Accenture Philippines
Email:-Ms. Sherist Rodriguez
CEO, S.I.R Practice Solutions, LLC
Facebook: https://www.facebook.com/sheristrod