Aiza Ramos-Oco
Sales and Business Development
Montecito Residential Resorts, Newport City, Pasay, 1300
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PROFILE
Top performing sales professional with an outstanding record of success in Corporate, Consumer, Institutional,
Distributors and Retail accounts; proven track record on exceeding quota and successful negotiations; highly
experienced in developing plans that set expectations and accountability.
EXPERTISE
Business Development
Account and Territory Management
Key Account Management and Retention
Budget Development
Public Speaking/ Presenting
Sales and Marketing
Relationship Building
Pipeline Management and Forecasting
Critical and Creative Thinking
Time Management and Highly Organized
CAREER HISTORY
PRIME MARKETING TAIWAN (Achieva Group of Companies)
Country Representative (Reliever)
Jan 2017 – April 2017
Business Development Manager for company’s trade display solutions (including HL Display) for
multinational companies, corporate and retail accounts. Developed effective channel of sales and formed
up all internal processes for execution of projects and contracts.
Acquires leads i.e. prospecting, cold calling, market research, participations in biddings etc. for the
company.
Manages all sales activities - conducts company and product’s introduction, presents proposals and proper
solutions based on researched need of each prospect account to key personnel and ensures proper
execution of projects won.
Supplies management with oral and written reports on customer needs, problems, interests, competitive
activities and potential for new product and services.
Key Achievements:
Secured new contract with JTI for their huge incoming projects.
MULTIFLEX RNC PHILS., INC. (Uratex)
National Accounts Executive
March 2016 – January 2017
Responsible for the sell-in and sell-out of company products at assigned key accounts: Robinsons
Department Store, Handyman, Shopwise, Landers Superstore, Homeworks and Fishermall.
Manages business performance: achievement of targets, accounts receivables, daily fieldwork routine and
calls procedures, and inventory management. Provides weekly sales reports based on the 4P's of marketing
and conducts business reviews.
Works together with Product and Trade Marketing for product innovations, activations and other
promotions.
Key Achievements:
Consistent monthly achievement of more than 130% of sales target.
Created new exclusive products for Handyman such as multi-purpose containers and monoblock chairs
that resulted to 400% sales increase vs. last year.
Opened Landers Superstore and developed products specific to account needs
JOHNSON DIVERSEY ( part of Sealed Air)
May 2013 – January 2016
Territory Manager – Key Accounts (May 2014- Jan 2016)
Territory Manager – Distributors & Modern Trade (May 2013- May 2014)
Acts as the business expert for customer’s floor care, personal hygiene, food safety, kitchen sanitation,
pest control, housekeeping, laundry and machine’s needs.
Key accounts consist of Lodging, Food Service, Healthcare, Industrial and Laundry establishments.
Distributor’s account covers South Luzon territory. Modern Trade accounts are of national coverage.
Provides outstanding after sales services which include monthly trainings to hundreds of end-users
(housekeeping and F&B staffs, distributor’s salesmen and merchandisers), monthly kitchen audits and
quarterly business reviews to corporate decision makers. As well as product demonstration, new product
introduction, trials and testing.
Servsafe Certified Proctor and Instructor
In charge of maintaining and exceeding sales and collection targets which includes increasing market share
through opening of new accounts, for South Manila (Institutional & Lodging accounts), for Cash and
Carry (Modern Trade) segment and Channels (Distributors) within the assigned geographical area.
Key Achievements:
Budget Buster of the Year Awardee 2014
Consistently exceeding monthly sales targets by average of 120%
Account retention of Solaire properties – one of Diversey’s biggest client
Able to win back J.Co Donuts business including pest control
Increased sales of Modern Trade segment by 27% versus last year.
Revived business in Palawan area and increased sales by 49% versus last year
EMPERADOR DISTILLERS, INC.
Key Accounts Specialist
February 2011 – October 2011
Handles modern trade channels for supermarkets and convenience stores. Responsible for exceeding
revenue targets and order booking for company products.
Tasks involve store checks, weekly collection of payments and the preparation of daily, weekly and
monthly reports to management (inclusive of seasonal business reviews).
Establishes and maintains good business relationships with key clients and customers. Responsibilities
include transforming their needs into realistic projects and meeting their expectations.
Monitors competitor’s activities and recommends action plan.
Manages a group of merchandisers and provides visual merchandising training.
Key Achievements:
Top Performing Agent for Carlo Rossi Brand 2011
PRINCESS CRUISES LINES (thru Magsaysay Corp.)
Retail Staff (seawoman)
June 2006 – September 2009
Main function is to increase and maximize revenue by convincing ship passengers and crew to spend
money in shops, and to buy as many items as possible. Ensures that the required personal and departmental
sales targets are met.
On duty seven days each week. Prepares the shop premises daily before doors are opened for business.
In control with the loading of merchandise and their distribution to storage areas and to the shops when on
port, and whenever advised by management.
Duties include stock control, shop arrangements, window decoration and a full understanding of all
merchandise being sold in the shop.
Provides outstanding customer service to every cruise traveler, ensuring that they always have a
memorable holiday with us.
Being able to communicate and comfortably work with fellow crewmembers from more than 100 different
countries.
Key Achievements:
Promotion to higher level (from Retail Staff 1 to Retail Staff 4) every end of contract.
EPIXTAR INT’L CALL CENTER
Outbound Telemarketing and Sales Agent
November 2004 – December 2005
Contacts businesses and individuals by telephone to sell goods and services.
Undergone communication and selling trainings prior to telemarketing.
Key Achievements:
Named as team’s ‘Dragon’ for closing sales every single shift.
Juggled studies and work successfully while on this job.
EDUCATION
UNIVERSITY OF THE PHILIPPINES, Diliman, Quezon City
Bachelor of Science in Tourism, 2001 to 2005
GPA: 1.75
College Scholar
Member of UP-AIT Travel Society and UP Kalilayan