M Yoosuf Hassan
a 317/1 Gemunu mawatha, Kiribathgoda.
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SUMMARY
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Solid written and oral communication skills in English and ability to work with teams across
different demographics.
Creation of regular digital reports to assess performance of key digital KPIs and derive actionable
insights for better business decisions
Expertise in dealing with complex SEO issues, third party APIs and web analytics.
Extensive experience in managing tag management systems and setting up and troubleshooting
tracking code issues, technical SEO flaws, structured data implementations, A/B testing changes etc
Hands on experience in monitoring Google Analytics Premium, Google Optimise and Data Studio
and ensuring its compliance with the brands digital marketing measurement plan of the business
Coordinated with UX designers in providing insights analytics for better decisions.
Managed and monitored Exact Target and familiarity with Marketing Cloud
Monitored daily SEO metrics, GA data and KPIs and reported critical issues to relevant stakeholders
to be fixed and created backup plans and interim solutions when required.
Provided training and support for internal and external stakeholders and subordinates, and ability to
explain technical concepts to non-technical audiences
Worked on managing several leading travel brands specializing in small group adventures in
Australia and abroad
Liaise with developers, internal and external clients to ensure the successful delivery of the product
and participation in User Acceptance testing.
SKILLS
GetStat
Moz
PageSpeed Insights
SEMRush
Chrome dev tools
Google Analytics Premium (360 Suite)
Tealium
Audience Stream
Analytics Canvas
JavaScript
SQL
BigQuery
Drupal
JIRA
MS Office Suite
Exact Target
WORK EXPERIENCE
Technical Digital Coordinator
Intrepid Group Colombo, Sri Lanka
From March 2015
Worked with business teams to develop and communicate requirements for web projects and
initiatives and mentor with the development team to necessary implement code changes
according to best practices.
Develop reporting and provide insights and analysis to internal clients as needed in support of
web-based strategies, plans, and programs.
Acted as the technical product owner for various projects of the web team where I drove scrum
meetings, updated sprint backlog, ran sprint reviews prior to each sprint and retrospective
sessions after the completion of each sprint.
Liaised with stakeholders, developers and managers for requirement gathering and user
acceptance testing
Conducted regular quality assurance audits to identify and troubleshoot tracking issues and
inconsistencies within tools and reporting.
Provide troubleshooting and support to internal stakeholders and provide necessary training
when required
Assisted in creation of analysis and consecutive reports to provide the business with actionable
insights on the performance of each brand for regional teams to improvise and execute.
Defined and managed best practices for tag management, seo standards and campaign
execution.
Managing web content needs and ensuring technical changes are in compliance with business
standards
PHP Developer
Olympia Engineering, Sri Lanka
Understanding of open source frameworks and CMS like Yii, Joomla, Wordpress, Prestashop
Troubleshoot, test and maintain the core product, software and databases to ensure strong
optimization and functionality
Be able to communicate well and solve problems in creative ways
Freelance Content Writer
From Nov 2012
From 2011
Ghost writing of blog posts for websites using SEO related keywords
Creating and optimizing product descriptions for ecommerce websites
Developing an effective content strategy for a given website/blog
Optimizing website content based on chosen keywords without compromising on user experience
EDUCATIONAL QUALIFICATIONS
BSc (Hons) Software Engineering (Second Upper)
Cardiff Metropolitan University, UK (2012)
BTEC HND in Software Engineering (Distinction)
British Collage of Applied Studies (2011)
Advanced Google Analytics
Google Analytics Academy (2017)
REFERENCES
Mr Shafras Munas
Senior Software QA Engineer
Intrepid Group Colombo-
Mr Bilal
MSc in Computer Science
Acting Associate Team Lead
Epic Lanka Technologies-
