M Hussam Tabbakh

HUSSAM TABBAKH - |-| ISTANBUL Summary Highly skilled and results-driven Amazon PPC Specialist and Seller Account Manager with over 3 years of experience in successfully managing and optimizing Amazon advertising campaigns and overseeing seller accounts. Digital marketing specialist with over 7 years of comprehensive expertise in developing and executing highly successful digital marketing campaigns across diverse platforms. Experience EZ Commerce US (Remotely) | CA Amazon PPC Specialist | 03/2023 - Present Amazon Advertising: Proficient in all aspects of Amazon Pay-Per-Click (PPC) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Proven ability to optimize campaigns for driving sales with lower ACOS. Seller Account Management: Expertise in overseeing seller accounts, skilled in managing inventory, pricing, and budget. Data-Driven Insights: Utilize analytical tools and platforms to gather insights, track key performance metrics, and make informed decisions. Leverage A/B testing and other techniques to refine strategies and enhance campaign effectiveness. Keyword Research: Ability to conduct comprehensive keyword research using brand analytics and softwares such as Helium10, Date Dive, JS,..... etc to identify relevant and high-performing keywords, ensuring optimal targeting and visibility for products. Create listings, variations, and solve listings problems. Build stores and design Enhanced Brand Content. Trend Analysis: Stay updated on industry trends, Amazon algorithm updates, and digital marketing best practices to ensure a competitive edge and innovative campaign approaches. Alwa & Nada Digital Marketing (Freelance) | Stuttgart Amazon Seller Account Manager | 06/2022 - Present Besides all the tasks in the upper job (EZ commerce), I: Manage prices and compete with hijackers. LUKSWAY (Remotely) | CA Amazon Seller Account & PPC & Digital Marketing Manager | 03/2021 - 03/2023 Besides all the tasks in the upper job (ALWA MARKETING), I: Manage paid campaigns on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok. Understanding of each platform's ad formats, targeting options, and audience demographics. Develop comprehensive paid social media advertising strategies aligned with business goals and target audiences. Skill in defining campaign objectives, budget allocation, ad scheduling, and bidding strategies. Experience in conducting A/B tests to compare different ad variations and optimize for click-through rates (CTR), conversions, and engagement. Ability to analyze test results and implement data-driven optimizations to improve ad performance. Experience in implementing remarketing and retargeting strategies to re-engage users who have previously interacted with your brand. Medicare Turkey (Freelance) | İstanbul Meta & Google Ads Specialist | 01/2017 - Present Understanding of plastic surgery procedures, terminology, and patient sensitivities to create accurate and respectful ad content. Proficiency in developing detailed patient personas based on demographics, motivations, concerns, and preferences. Knowledge of lead generation techniques and strategies to drive inquiries and consultations. Creating FB, Google, LinkedIn, and Twitter Ads campaigns and optimizing budgets to get the best result at a low cost. Creating and managing pages on the biggest social media platforms such as Facebook, Instagram, Twitter,… etc. Set up and manage Tags using GTM. Designing and managing WordPress website. Customizing and Managing Zoho Bigin CRM software. Dinar Holding Group | Istanbul Digital Marketing Specialist | 06/2020 - 05/2024 Alamany Real Estate | İstanbul Digital Marketing Specialist | 03/2019 - 05/2024 Education Aleppo University Electrical and Electronics Engineering | 08/2015 Skills • Expert in Amazon bulk operations and flat sheets, • Time management, • Familiar with project tracking Software such as Jira, • Problem-solving, • Cross-Functional Collaboration, • A/B Testing, • Competitor Analysis, • Adaptability, • Store and EBC Builder, • A+ content Languages ✓ ARABIC: Native, ✓ ENGLISH: Fluent, ✓ TURKISH: Intermediate