M.Afzal

Muhammad Afzal - General Manager Sales and Operation Professional Summary (- &- Veteran GM Sales & Operations with 20-years overall career in (- diverse industries (local & MNC). Proven revenue growth, highperformance team building and market expansion. Expertise in Lahore, Punjab, Pakistan strategic planning, sales management, business development and operational excellence. Skilled in process optimization, cost reduction, forecasting, budgeting and Linkedin.com/in/m-afzal-a-a profit enhancement. Strong leadership, exceptional communication, and negotiation skills. Results-driven with focus on targets, customer satisfaction and driving business triumph. @MAFZALA- SKILLS Multi task oriented Strategic planning and execution Financial analysis and budgeting Sales and business development Market analysis & forecasting Strong communication & interpersonal skill Negotiation and contract management R & D, CRM and SCM Operation efficiency & process improvement Change management and adaptability Industry knowledge and market trends awareness Affiliation and Social Media Marketing Team Leadership and management Relationship building and networking Risk management and problem solving Performance evaluation and goal setting Dedicated, determined & disciplined Proficient in MS office Suite Professional Experiences General Manager, North (Business Development, “Sales & Operations”) (Jan, 2022 - 2023) Vertex Horizon Group Islamabad (Pakistan) • Managed and controlled operational departments (Sales, Marketing, Supply Chain, Purchase and Human resource) in coordination with management. • • • • • • • • Developed and trained a passionate team to achieve targets. Implemented strategies to control costs, resulting in a 3% reduction and retained profitability. Conducted R & D to increase SKU from 01 to 15 and established KPIs. Successfully expanded business within 12 months in 04 provinces of Pakistan, established 52 distributions and increasing B2B and B2C business. Implemented risk control measures and security protocols to minimize bad debts. Prepared SOPs and revised JDs for all departments. Conducted regular meetings to review performance and set future targets. Forecasted future sales targets and allocated budgets with management approval. National Sales Manager (Sales and Development) S. A. Enterprises (Sister Concern of Eastern Group) • Supervised and streamlined operational departments, including, Sales, Marketing, Production and Supply chain. • • • • • • • • (Apr, 2017 - Dec, 2021) Lahore (Pakistan) Developed, promoted and trained team of enthusiastic individuals, resulting in a net profit of 5.3M within 2 fiscal y ears. Successfully converted working capital from Rs. 6.6M to Rs. 27.5M in 4 years, maintaining a net profit of 15% even during the Covid-19 pandemics. Implemented strategies to control costs by up to 5% and retain profitability. Increased SKU from 07 to 56 through R & D and set KPIs) Expanded business operations of B2B & B2C to 5 provinces and 1 state in Pakistan within 2 years by established 56 distributions. Conducted marketing advertising campaigns, including DDS, ATL, BTL, MLM, Soft launch, Hard launch, Electronic and social media marketing, etc. Implemented risk control measures, adopted security measures, and developed a CRM system. Review performance, resulting in increased business and a decrease in complaints by 80%. Manager (Project R & D and Operations) Islam soap Industries PVT Ltd. (Fmcg & Chemicals) (Jan, 2011 - Feb, 2016) Nankana sahib (Pakistan) • Developed and supervised all departments of the project. • • • • • • Utilized leadership and managerial capabilities to increase business from Rs. 5.4M (2011) to Rs. 226M per month as of (March 2016). Expanded the distribution network from 18 distributors in 2011 to 86 till 2016. Controlled costs by up to 7%, introduction of a Waste Management Section and oversight of overhead expenses. Initiated and streamlined imports in 2013, resulting in increased net profit (up to 29%) and growth in B2B and B2C business s egments. Conducted “R& D” to expand the number of SKU from 3 to 72, introduced new markets and raw materials, and set (KPIs). Established a corporate section for firm registration (from AOP to Pvt Ltd), copyright, trademark registrations and management of legal procedures. Page 1 of 2 Asst. Manager (Admin and Finance) North Region (Oct, 2001 - Dec, 2010) Pak Suzuki Motor Co Ltd. (PSMCL) • Executive Sales and Recovery -): Managed institutional, distributional and retail sales in the north region of Pakistan. Rawalpindi (Pakistan) • • • • Executive CCD (2004): Oversaw credit control and supervised the sale department, resulting in a twofold increase in sales and improved vehicle delivery. Assistant Manager -): Conducted audits and supervised administrative and financial operations across branches. Coordinated with international organization JICA and government departments such as Pak Army, ERA, IB, NH & MP, and Pakistan Post. Interacted with “Excise and Taxation” departments. Office Manager (1999 - 2000) United Management Services (UMS) • Reported to and assisted the GM (Sales, Service, and Marketing). • Rawalpindi (Pakistan) Coordinated with Pakistan Army (IV & EE Chaklala Rawalpindi), for all official matters on behalf of the GM and UMS as UMS was the distributor Austrian firm STYER, responsible for providing all after-sales services for Renault trucks to the Pakistan Army. Science Teacher of (1998 - 1999) Al-Faisal Public School • Taught science subjects to the Matriculation. Rawalpindi (Pakistan) Education: Master of Business Administration (MBA Banking and Finance) B.Sc. Chemistry AIOU Islamabad Pakistan Punjab University, Pakistan Year 2009 Year 1997 PC Hotel Rawalpindi, Pakistan PCB, Islamabad, Pakistan Year 2000 Year 2001 Professional Training & Certification:   Management Training Computer Course Honors Awards:  Accomplished the challenge of achieving 10M sales per day while working at Islam Soap Industries Pvt Ltd in 2015. Awarded a Suzuki Mehran.  Successfully developed two firms, Islam Soap Industries Pvt. Ltd -) and S.A. Enterprises -).  "Best Executive Sales" award for the year in 2003 at Pak Suzuki Motor Co Ltd (Motorcycle Division) and awarded a Suzuki motorcycle GS-150.  Passed the CSS (Civil Superior Services of Pakistan) examination in the session of-. Language: 1) English (Fluent, Speaking and Writing). 4) Potohari, Kashmiri (AJK), Sraikee. 2) Urdu (Excellent, Speaking and Writing) 3) Punjabi (Native) (Fluently Speaking) Local languages at Pakistan. Hobbies:  Travelling, Books Reading (R&D), Gardening & Farming Interests:    Watching commercials (Electronic & social media) critically for learning. Watch cricket matches. Current Affairs to remain update. Page 2 of 2