Lyza Shanice Cruz
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REAL ESTATE VIRTUAL ASSISTANT AND COACH
Dedicated virtual assistant specializing in real estate management for long- and short-term rentals. Proficient
in market research, guest management, and operational coordination, with experience in training. Skilled at
enhancing client communications and optimizing procedures to provide exceptional support. Committed to
helping clients achieve their goals in the competitive real estate market.
KEY COMPETENCIES
Process improvement
Data-driven strategic planning
Lead Generation
Market Research
Property Management Expertise
Passionate and Proactive
Critical Thinker
Excellent Communication Skill
Exceptional Organizational Skill
PROFESSIONAL EXPERIENCE
Student Success Coach
Aug 2023 - Sep 2024
10XBNB
Provided one-on-one coaching to over 200 new to short-term rental property management with
personalized support to help students navigate the field and build confidence.
Developed and delivered effective strategies applicable to rental management and shared best practices
that helped over 80% land deals.
Monitor student progress and provide constructive feedback to ensure continuous improvement.
Full Circle International
Mar 2022 - Aug 2023
Real Estate Virtual Assistant
Oversee both long-term and short-term rental properties for clients, from onboarding to staging, ensuring
that they comply with STR regulations.
Optimized listings, making sure that they are booked 95% each month while managing guest
communications, updating booking calendars, and coordinating with property maintenance.
Conducted market research to identify trends and opportunities for generating quality leads.
Concentrix
Aug 2019 - Feb 2022
Operations Trainer
Manage the transmission of knowledge, the development of materials, and the delivery of training to
different accounts, making sure that it is aligned with the new process release.
Implement process training for the Operations staff and calibrate results across the board.
Collaborate with the Quality team and site management to identify learning gaps and develop LEAN,
solution-oriented, and quantifiable training.
TOOLS USED
Hubstaff
Salesforce
Pipedrive
Asana
Monday.com
Hospitable
Appfolio
Guesty
Turno
Turnify
Pricelabs
Slack
Microsoft 365
Google Suite
Zoom Info
Apollo
Close CRM
Canva
Adobe Illustrator
RingCentral
Deal Machine
EDUCATION & CERTIFICATIONS
Bachelor of Science in Psychology
Jose Rizal University
Humanities and Social Sciences
Jose Rizal University
Six Sigma - Yellow Belt Certification
