Lystra Ramdeo

LYSTRA RAMDEO Communications & Public Relations Professional Experience Corner of 6th Avenue & 6th Street, Barataria--Profile Experienced Professional with 8+ years of expertise in the field of Communications and Public Relations. A demonstrated history of working in the nonprofit organisation management industry. Skilled in Media Relations, Corporate Communications, Event Management, International Relations, and Marketing. Strong media and communication professional with a B.A. Communication Studies focused on Minors in International Relations and Literatures in English from the University of the West Indies, St. Augustine Campus. Skills ✓ ✓ ✓ Good negotiation and conflict resolution skills Public Speaking Excellent Customer Service Communications & Public Relations Professional – Self Employed, August 2021 to Present Services include: • Media Releases • Event Planning • Social Media Management • Public Relations • Shortlisting Candidates to be Interviewed • Interviewing Potential Employees • Resume / Letter / Article Writing Social Media Manager/Virtual Marketing Producer – Dingolay Design & Marketing, September 2022 to present • Provides social media management support, inclusive of: posting, scheduling, and community management ( responding to messages and posts) • Responds to emails where applicable • Schedules meetings • Prepares spreadsheets and reports as assigned • Performs market research • Provides customer service to existing and potential clients Marketing Coordinator – Dingus & Zazzy, December 2022 to May 2023 • Managed the accounts of various clients to ensure that their projects (advertising, social media plans, video editing and much more) were done on time • Came up with great ideas • Met / Followed up with clients • Used tools such as Basecamp, Front, and ROAM on a daily basis Export Specialist – Lazuri Apparel Limited, January 2022 to July 2022. • Explored regional markets to establish business relationships • Liaised with organisations such as the Trinidad and Tobago Manufacturers Association for sponsorship agreements and trade missions • Met virtually with potential clients • Ensured that Lazuri’s products were exported to CARICOM islands successfully • Updated information on Lazuri’s website Financial Advisor, Sagicor Life Inc. January 01, 2021 to August 05, 2021. • Helped individuals and organisations to make wise financial decisions Member Communications and Public Relations Officer, Trinidad and Tobago Chamber of Industry and Commerce, August 05, 2015 to December 31, 2020. • Assisted in preparing a public relations strategy • Organised press conferences and prepared press kits for journalists ✓ ✓ ✓ ✓ ✓ Proficient in Microsoft Office Suite Efficient in Marketing and Public Relations Excellent in Verbal and Non-Verbal Communication Excellent Analytical Skills Quick Learner Languages • Spanish – Beginner • French – Beginner • English – Native Speaker Education B.A. in Communication Studies, Minor in International Relations, Minor in Literatures in English –The University of the West Indies, St. Augustine Campus. (2007 - 2011). This degree programme ensures the candidate’s proficiency in: How to develop a Public Relations Plan that customizes to the needs and challenges of a selected organisation, analyse and determine the effectiveness of public relations strategies and tactic. Speech writing as well as the analysis of written characteristics, conventions and principles for a variety of writing functions in a range of personal and public situations. Oral aspects of communication treating the nature, use and effectiveness of speeches, debates, and interactions such as interviews and meetings. • • • • • • Drafted speeches, letters and press releases Assisted with hosting events for Chamber stakeholders, including new members Disseminated e-communiqué to members via Constant Contact Developed and maintained the online newsletter Managed social media platforms: LinkedIn and Facebook Project Assistant for the Communications Committee and the Contact Magazine Committee Communications Assistant, First Citizens Group, July 14, 2014 to April 15, 2015. • Wrote for the internal magazine In Focus. • Edited articles for external magazines as well as literature for the First Citizens website • Liaised with the Media for events • Monitored social and mass media for any reports about the organisation • Wrote sponsorship proposals and recommendations • Assisted at events such as: o First Citizens Staff and Long Service Awards o First Citizens Youth Sports Awards o TUCO’s Launch of the Junior Calypso Monarch o Steelpan & Jazz Festival Corporate Communications Assistant, The Office of the Parliament of the Republic of Trinidad and Tobago, Jan 16, 2012 to Jan 7 2014. • Co-ordinated Local and International Media for the visit of The President of the People’s Republic of China, His Excellency Xi Jinping • Media Liaison for the Ceremonial Opening of The Parliament of Trinidad and Tobago • Co-ordinated press conferences • Assisted with highlighting the functions of the Parliament of the Republic Trinidad and Tobago at Commonwealth Day celebrations • Writer for the Inaugural launch of the Parliament’s Corporate Communications Magazine, Crosstalk, as well as the Internal Magazine ParlBuzz • Addressed students at the Parliament’s Outreach Programme and School Tours of the Parliament’s Chamber • Assistant to the Speaker of the House of Representatives • Supported the Project Liaison Officer at the initial phase of the Red House Restoration Project References Mr. Roger Roach Chief Executive Officer Lazuri Apparel Limited--Ms. Halima Khan Communications Officer Trinidad and Tobago Chamber of Industry & Commerce C.A.P.E. Passes, St. George’s College, 2007 • Mathematics • Chemistry • Physics • Communication Studies • Caribbean Studies C.S.E.C. Passes, St. George’s College, 2005 • Mathematics • English A • English B • Spanish • French • Geography • Chemistry • Physics Certification • Protocol & Etiquette Training • Peer Counseling • Voice Training --Mr. Jason Elcock Corporate Communications Manager Office of the Parliament of the Republic Of Trinidad and Tobago--Mr. Dexter Charles Former Group Corporate Communications Manager First Citizens Group--Ms. Samantha Barran Operations Manager Penny Med Pharmacy--