LYSTRA RAMDEO
Communications & Public Relations Professional
Experience
Corner of 6th Avenue & 6th
Street, Barataria--Profile
Experienced Professional with 8+
years of expertise in the field of
Communications and Public
Relations. A demonstrated
history of working in the nonprofit organisation management
industry. Skilled in Media
Relations, Corporate
Communications, Event
Management, International
Relations, and Marketing.
Strong media and
communication professional
with a B.A. Communication
Studies focused on Minors in
International Relations and
Literatures in English from the
University of the West Indies, St.
Augustine Campus.
Skills
✓
✓
✓
Good negotiation and
conflict resolution skills
Public Speaking
Excellent Customer
Service
Communications & Public Relations Professional – Self Employed, August
2021 to Present
Services include:
• Media Releases
• Event Planning
• Social Media Management
• Public Relations
• Shortlisting Candidates to be Interviewed
• Interviewing Potential Employees
• Resume / Letter / Article Writing
Social Media Manager/Virtual Marketing Producer – Dingolay Design &
Marketing, September 2022 to present
• Provides social media management support, inclusive of: posting,
scheduling, and community management ( responding to messages
and posts)
• Responds to emails where applicable
• Schedules meetings
• Prepares spreadsheets and reports as assigned
• Performs market research
• Provides customer service to existing and potential clients
Marketing Coordinator – Dingus & Zazzy, December 2022 to May 2023
• Managed the accounts of various clients to ensure that their
projects (advertising, social media plans, video editing and much
more) were done on time
• Came up with great ideas
• Met / Followed up with clients
• Used tools such as Basecamp, Front, and ROAM on a daily basis
Export Specialist – Lazuri Apparel Limited, January 2022 to July 2022.
• Explored regional markets to establish business relationships
• Liaised with organisations such as the Trinidad and Tobago
Manufacturers Association for sponsorship agreements and
trade missions
• Met virtually with potential clients
• Ensured that Lazuri’s products were exported to CARICOM
islands successfully
• Updated information on Lazuri’s website
Financial Advisor, Sagicor Life Inc. January 01, 2021 to August 05, 2021.
• Helped individuals and organisations to make wise financial decisions
Member Communications and Public Relations Officer, Trinidad and Tobago
Chamber of Industry and Commerce, August 05, 2015 to December 31, 2020.
• Assisted in preparing a public relations strategy
• Organised press conferences and prepared press kits for journalists
✓
✓
✓
✓
✓
Proficient in Microsoft
Office Suite
Efficient in Marketing
and Public Relations
Excellent in Verbal and
Non-Verbal
Communication
Excellent Analytical
Skills
Quick Learner
Languages
• Spanish – Beginner
• French – Beginner
• English – Native
Speaker
Education
B.A. in Communication Studies,
Minor in International
Relations, Minor in Literatures
in English –The University of the
West Indies, St. Augustine
Campus. (2007 - 2011).
This degree programme ensures
the candidate’s proficiency in:
How to develop a Public
Relations Plan that customizes to
the needs and challenges of a
selected organisation, analyse
and determine the effectiveness
of public relations strategies and
tactic.
Speech writing as well as the
analysis of written
characteristics, conventions and
principles for a variety of writing
functions in a range of personal
and public situations.
Oral aspects of communication
treating the nature, use and
effectiveness of speeches,
debates, and interactions such as
interviews and meetings.
•
•
•
•
•
•
Drafted speeches, letters and press releases
Assisted with hosting events for Chamber stakeholders, including
new members
Disseminated e-communiqué to members via Constant Contact
Developed and maintained the online newsletter
Managed social media platforms: LinkedIn and Facebook
Project Assistant for the Communications Committee and the
Contact Magazine Committee
Communications Assistant, First Citizens Group, July 14, 2014 to April 15, 2015.
• Wrote for the internal magazine In Focus.
• Edited articles for external magazines as well as literature for the
First Citizens website
• Liaised with the Media for events
• Monitored social and mass media for any reports about the
organisation
• Wrote sponsorship proposals and recommendations
• Assisted at events such as:
o First Citizens Staff and Long Service Awards
o First Citizens Youth Sports Awards
o TUCO’s Launch of the Junior Calypso Monarch
o Steelpan & Jazz Festival
Corporate Communications Assistant, The Office of the Parliament of the
Republic of Trinidad and Tobago, Jan 16, 2012 to Jan 7 2014.
• Co-ordinated Local and International Media for the visit of The
President
of the People’s Republic of China, His Excellency Xi Jinping
• Media Liaison for the Ceremonial Opening of The Parliament of
Trinidad and Tobago
• Co-ordinated press conferences
• Assisted with highlighting the functions of the Parliament of the
Republic Trinidad and Tobago at Commonwealth Day celebrations
• Writer for the Inaugural launch of the Parliament’s Corporate
Communications Magazine, Crosstalk, as well as the Internal
Magazine ParlBuzz
• Addressed students at the Parliament’s Outreach Programme and
School Tours of the Parliament’s Chamber
• Assistant to the Speaker of the House of Representatives
• Supported the Project Liaison Officer at the initial phase of the
Red House Restoration Project
References
Mr. Roger Roach
Chief Executive
Officer Lazuri
Apparel Limited--Ms. Halima Khan
Communications Officer
Trinidad and Tobago Chamber of Industry & Commerce
C.A.P.E. Passes, St. George’s
College, 2007
• Mathematics
• Chemistry
• Physics
• Communication Studies
• Caribbean Studies
C.S.E.C. Passes, St. George’s
College, 2005
• Mathematics
• English A
• English B
• Spanish
• French
• Geography
• Chemistry
• Physics
Certification
• Protocol & Etiquette
Training
• Peer Counseling
• Voice Training
--Mr. Jason Elcock
Corporate Communications Manager
Office of the Parliament of the Republic
Of Trinidad and Tobago--Mr. Dexter Charles
Former Group Corporate Communications
Manager
First Citizens
Group--Ms. Samantha
Barran Operations
Manager Penny
Med Pharmacy--
