Lynn W Mason

I'm a dynamic and results-driven marketing leader with over 15 years of experience driving business growth, building brands, and transforming marketing ecosystems across industries and continents. My career spans B2B, B2C, and B2B2C environments – from high-growth tech startups and software providers to government agencies and lifestyle brands – each one benefiting from my unique blend of strategic thinking, creative flair, and executional excellence.

What sets me apart is my ability to seamlessly move between strategy and action. I’ve led brand overhauls, implemented lead generation engines, and built marketing departments from the ground up. Whether I’m launching a solar subscription product across South Africa, generating demand for engineering software on five continents, or enabling SMEs with limited budgets to punch above their weight, I bring passion, precision, and purpose to everything I do.

At Wetility, as Chief Marketing Officer, I orchestrated a full-scale brand transformation that increased market visibility, improved lead quality, and reduced customer acquisition costs by 32% in just six months. I launched multi-channel campaigns, boosted organic social engagement by over 30%, and embedded data-driven decision-making across the marketing function. My impact was not only felt in metrics, but in customer loyalty, team alignment, and investor confidence.

Previously, as Founder and CEO of my own agency, I was hands-on in helping SMEs thrive. I didn’t just provide consulting – I became an embedded partner, crafting bespoke strategies, running lead generation campaigns, and shaping narratives that unlocked growth. It’s that entrepreneurial mindset that I carry into every role: proactive, agile, and deeply invested in outcomes.

My technical toolkit includes HubSpot, Salesforce, Google Analytics, Meta Ads, TikTok Ads, Marketo, Tableau, and more. I’m comfortable leading hybrid teams, collaborating with C-suite leaders, and briefing creative agencies or media partners across time zones. I thrive in fast-paced environments that demand clarity of thought, cross-functional collaboration, and relentless curiosity.

But beyond the tools and titles, what really drives me is the human side of marketing – understanding what moves people, what builds trust, and how to deliver value in ways that feel personal, relevant, and bold. I believe in marketing that not only sells, but serves.

If you’re looking for a marketing leader who can connect the dots between brand, growth, and customer experience – and who brings both strategic weight and creative fire – I’d love to connect.