Lynn Lumacad

LYNN CRYSTAL A. LUMACAD VIRTUAL ASSISTANT | SOCIAL MEDIA MANAGER Ozamiz City, Misamis Occidental, Philippines 7200 Results-driven Social Media Manager with a foundation in librarianship, skilled in research, information management, and audience engagement. Experienced in content strategy, brand voice development, and multi-platform growth. Strong in visual design, copywriting, and performance analysis, combining the precision of a librarian with the creativity of a digital strategist to help brands grow and connect authentically. KEY SKILLS Content Creation. Creates engaging posts, stories, and reels that connect with audiences and spark conversations. Social Media Management. Plans content calendars, schedules posts and manages day-to-day engagement to build consistent online presence. Graphic Design. Designs clean, on-brand graphics for promotions and campaigns using Canva. Video Editing. Edits both short- and long-form videos with captions, transitions, and trending effects that boost reach. Task and Project Management. Keeps campaigns organized, meeting deadlines while balancing multiple platforms and projects. AI-Powered Content Development. Creates precise prompts and leverages AI tools to generate content ideas and captions, ensuring output remains clear, engaging and human-like. PROFESSIONAL EXPERIENCE Social Media Marketing Assistant Jan 2025 - Present Developed and executed tailored content strategies that increased audience engagement and strengthened brand presence. Managed end-to-end social media operations, including scheduling, publishing and daily community interaction across Instagram, Facebook, TikTok, LinkedIn and YouTube. Designed high-performing Reels, Shorts, and TikTok clips that expanded reach and visibility. Created email marketing campaigns with targeted messaging that improved subscriber response. Supported the growth of a basketball club director’s podcast by editing and distributing weekly episodes, building consistent audience interaction. Virtual Information Reference Assistant Aug 2020 - July 2025 Managed the library’s official Facebook page, launching campaigns such as BookSmart and LibraryLegend! to expand reach and visibility. Produced detailed analytics reports on user interactions, engagement trends, and campaign performance to support future strategies. Metadata Librarian Jun 2020 - July 2025 Streamlined cataloging and classification processes, improving digital accessibility of library resources. Maintained and updated the library’s integrated system with accurate metadata tagging and dataset reporting. Supported collection management by preparing detailed statistical reports and identifying materials for withdrawal. EDUCATION Master in Library and Information Science Saint Columban College, Pagadian City, Zamboanga del Sur, Philippines Bachelor of Library and Information Science La Salle University, Ozamiz City, Misamis Occidental, Philippines ADDITIONAL INFORMATION Languages: English, Filipino Tools: Canva, OpusClip, CapCut, Asana, Meta Business Suite, CoachIQ, MailChimp, ChatGPT, Grok Social Media Platforms: Facebook, Instagram, YouTube, Reddit, LinkedIn, TikTok, X Familiar With: SEO basics, analytics, dataset reporting, metadata tagging