Lynn Lee
Chicago, IL
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www.linkedin.com/in/lynnl
Work experience
Independent Marketing Consultant
11/2018 – present
Multiple Clients
Chicago
Collaborated with founder of innovative caffeine supplement; developed go-to-market strategy, re-launched
Shopify website, & crafted a winning pitch deck at VC boot camp in Palo Alto.
Facebook ad A/B testing decreased spend -70% & increased monthly transactions 45%.
Crafting business strategy with founder of social media agency.
Marketing Manager
05/2019 – 09/2019
Maverick Digital
Chicago, IL
Created & activated against B2B 30-60-90 day marketing strategy within one week of starting role.
Developed and initiated employee advocacy plan for social media (Twitter & LinkedIn).
Launched social media driven landing page campaign.
Left firm on good terms, but startup lacked funding to support a marketing team.
Director of Sales Administration (eCommerce)
06/2017 – 09/2018
Robin McGraw Revelation
West Hollywood, CA
Built & led eCommerce (Shopify & Amazon) marketing team for skincare & lifestyle brand.
Increased CR 80% & decreased bounce rate -42% through CRO of Shopify website.
Boosted email revenue 85% by launching segmentation, automation, & dynamic content with ActiveCampaign.
Drove 55% increase in sales with revitalized ad strategy (Amazon, Bing, Google, & Facebook).
Increased customer reviews 400% with new tool. Converted reviews into content.
Improved cart recovery 75% by identifying drop offs & continually implementing fixes & testing.
Mother's Day campaign generated $180K in sales over two weeks.
Managed paid search ad budget of $85K a month.
Marketing and Business Development Director
08/2016 – 01/2017
Fusion Gourmet
Rancho Dominguez, CA
Developed branding & messaging strategy for new sambal chili sauce brand.
Implementation Manager (Operations)
09/2013 – 04/2016
Valspar ProSolutions
Chicago, IL
Improved on-time order fulfillment 35% by launching automated ordering system in NetSuite.
Managed updates & integrity of consumer and partner portal websites.
Associate Manager, Customer Marketing
01/2011 – 08/2013
McCain Foods
Lisle, IL
Initiated 3 food product innovations that contributed over $2M in annual sales.
Delivered 20% increase in sweet potato sales by addressing end-user & buyer needs uncovered through
research & surveys.
Created data-backed sales toolkit that empowered sales team to convert $500K in competitive sales.
Collaborated with culinary to develop value-added support to customers via website through digital training
guides, recipes, catalogs, & tools.
Marketing Associate
08/2008 – 12/2010
Ecolab QSR, Ecolab
Greensboro, NC
Drove new customer acquisition and program development within the QSR division of Ecolab.
Successful RFP wins with Five Guys & Einstein Bros Bagels added $2M in annual revenue.
Sr. Territory Representative
02/2008 – 07/2008
Ecolab QSR, Ecolab
Columbus, OH
Skills
Microsoft PowerPoint
Microsoft Excel
Google Analytics
ActiveCampaign
Salesforce
Pardot
Pivot Tables
Tableau
Google Adwords
Education
Political Science
The Ohio State University
2006
Columbus, OH
