_________________________________________________________ PERSONAL DETAILS
Lynda Elliott
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Website www.usercentredsolutions.com
LinkedIn www.linkedin.com/in/lyndaelliott
Nationality :British
____________________________________________________ UX RESEARCH SKILLS
Qualitative research (lab/ Morae/remote)
Ethnographic research
Surveys, questionnaires, eye tracking/Userzoom
Card sorting (open/closed)
Prototyping : Omnigraffle/Axure/Visio
Wireframes, sitemaps, journeys
Journey Mapping, use case scenarios/stories
Heuristic Audits
Personas, task analysis
Expert Reviews
UCD Assessments
Data analysis/Analytics
Remote interviews
Focus groups, workshops
UR strategy & Planning, roadmaps
Mentoring/training/leading
________________________________________________________ QUALIFICATIONS
BA Graphic Information Design* 2.1 with Honours
Web Design Diploma (raw HTML, CSS, Javascript, Photoshop)
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*Graphic Information Design is a multidisciplinary user-centred approach, employing a wide range of
intellectual, creative and technical skills. Its primary concern is to engage and inform, as opposed to
promotional design, which aims to attract and persuade. The degree places emphasis on the
effective communication of information for the genuine needs of the end user.
_____________________________________________________________ EXPERIENCE
Baymard Institute
Remote UX Auditor (Jan 2019 - June 2019)
● Heuristic evaluations and benchmarking of large e-commerce websites
● Competitor analysis
● Preparing and presenting reports to clients
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Care Quality Commission
Remote Senior User Researcher (Oct 2017 - May 2018)
● GDS Assessment for Alpha (complex regulatory information return form) Passed 10.17
● Persona development & sorting
● User Research strategy, roadmaps & UR execution for Private Beta product (Agile)
● Methodologies : Diary study, remote moderated, surveys, longitudinal study,
benchmarking
● Worked closely with content managers, developers and UX design stakeholders within
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an Agile framework to ensure user needs were being met appropriately in deliverables
(e.g. prototypes, beta product etc)
Continuously fed into the development and iteration of the product and content
Worked with senior stakeholders to engage and educate around user centred
processes
Designed and executed user research strategies & documentation (creation of
candidate profiles to include accessibility needs & diversity within candidate pool,
discussion guides, recommendations with video clips etc)
Aligned research with wider organisational goals
Louise Chapman, Service Manager |-
HMCTS
Remote Substitute Senior User Researcher (June 2017)
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Reviewed UX and usability audit for online Help With Fees application form
● Analysed data and research collected by UR to create Expert Review & annotated
wireframes, with detailed recommendations against Service Assessment guidelines &
data
Case Study
Donal Suter, Delivery Manager |-
GDS (Government Digital Services)
Senior User Researcher (April 2016 - Feb 2017)
● Lead UX/UR within an Agile team to discover how government uses, shares, safeguards
and stores personal data
● Developed a deep understanding of data journeys within a large government
department and a smaller government department
○ Scoped out journeys in an annotated visual form to aid stakeholders in
understanding the complexity of the journeys
● Scoped out complex data landscapes, collected User Needs, fed into development of
Alpha MVP and fed findings through to the team
● Mentored colleagues and juniors and worked within “design is a team sport” strategy
within GDS
● Interviewed a range of users within government departments (and third party
providers) to ascertain user needs and technical challenges
● Identified risks, opportunities and challenges to team
● Agile framework
Case Study
Attia Jamal, Agile Delivery Manager |- |- | LinkedIn
Betfair
Interim UR Manager
● Hands on management of a team of 3 URs and a dedicated research lab
● Mentored one junior researcher
● Planned UR research pipeline flow & activities across the team in collaboration with
senior stakeholders
● Improved processes & optimised practices within the UR department
● Engaged with data across the business to identify trends and patterns to proactively
identify potential research areas for the business
● Eye tracking, mobile and desktop research sessions across verticals
● Encouraged the use and central storage of previous research within a CMS
● Worked closely with designers and developers to implement findings
Helen Mason, Product & Portfolio Manager | LinkedIn
Page 2 Lynda Elliott User Researcher
Transform UK
UX Consultant (UK Government Dept Business Innovation & Skills and Home Office)
● User research (ethnographic, questionnaires)
● Creation of interactive prototypes for User Testing
● User Stories flows and journeys to help stakeholders understand User Needs
Tom Ruppel, Digital Product & Service Design Consultant |- |
LinkedIn
Seren
Lead Researcher
● Optimised UX for complex premium credit card application
● Provided deep understanding of User Needs to Financial Services client
● Worked closely with client to understand business constraints
● Conducted end to end research & created interactive prototype and recommendations
● All relevant UR documentation (profiles, discussion guides, reports etc)
Foolproof
Lead Consultant, Bank digital tool to increase customer loyalty & avoid penalty charges
● Worked closely with Bank client to understand business requirements & strategies
● Presented 6 key circumstances in which clients incur penalty charges
● Prioritised scope for features based on analysis of evidence
● Identified 2 types of Users and attitudes, mental models & behaviours
● Research with users in company research labs
● Created paper stimuli to use as part of research
● Presented a strategy and hierarchy for implementation of findings from my research
Stewart Anderson, UX Client side |- | LinkedIn
January 2016 - Present
Refugee Buddy Network
Founder
Personal project wherein I researched humanitarian volunteers in the refugee crisis to
identify unmet needs. The result is a Facebook group, which links volunteers with refugees
around the world via their phones to provide practical and emotional support through an
online network.
I designed User journeys and identified User Needs of 4 user groups to create a model that
relies entirely on volunteers. Outputs include style guide, tone of voice, content strategy,
video tutorials, research, protocols and assets to manage a small team of volunteer Admins.
I create marketing assets (such as this short video to recruit more volunteers) and editorial
for members.
We have had some spectacular successes, including the repatriation of a 22 year old Syrian
in Greece with a gunshot head wound via a Swiss Humanitarian visa. The group currently
has 5,500 members and is growing daily. I’ve recently been interviewed by two journalists
in relation to Refugee Buddy Network. Here is one article, published in Germany. We’ve
also appeared in Huffington Post.
Page 3 Lynda Elliott User Researcher
2009 –2011
Tullo Marshall Warren (TMW)
Senior User Experience Architect
Set up UX department, recruited and mentored a mid weight IA (and subsequently brought
in and oversaw contractors) to service the agency whose clients included the likes of Nissan
Infiniti, Royal Mail, RAF, Unilever, Marie Curie, Pfizer, T-Mobile and Sony. My input covered
the full gamut of UX activities. Sample projects :
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Management of UX team, promotion of services to agency stakeholders
Persona development for The British Library, remote research Case Study
Creation of patient facing website Pfizerlife Case Study
Prototype for Saudi government website Case Study
Interviewed Robin Christopherson, Head of Digital Inclusion, AbilityNet and wrote a
series of blogs about accessibility based on the interview
Invited Robin to present to the agency so that they understood the importance of
accessibility
Ran workshops for agency teams on accessibility, persuasive design and UX
Mark Porter, Digital Delivery Director |- |-Will Kruger, Design Director |- |-____________________________________________________________________________
2009 –2013
eMarketeers
Workshop Facilitator/Trainer
Running one day usability training workshops approximately 6-8 times a year with
eMarketeers.
Jonathan Saipe, Founder | T:- |- | LinkedIn
2008 –2009
The Glass Partnership
Senior Information Architect
Boutique digital agency. Projects included :
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Research strategy to bring successfully bring in new business Case Study
End-to-end creation of a week long Virtual Grad Fair which received 54,000 visitors
Case Study
Rick Lippiett, Creative Director |- |-Dasa Malikova, HR Manager |-|-
Page 4 Lynda Elliott User Researcher
2007 –2008
Health-Smart Ltd
Role : User Interface Designer. This was a 6 month contract with a medical technology
company; my role entailed designing logos, icons etc., and user-centred prototype screens
for biofeedback touch-screen applications. After this contract, I moved away from design
and into pure usability/UX practice.
Tuvi Orbach | CEO |-____________________________________________________________________________
2000 –2007
InWeb Designs
Founder
Self-employed, client facing user-centred web designer. Activities included bringing in my
own clients and sole management of projects and clients through the full project cycle. I
was responsible for :
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Information architecture and strategy, user-centred design, visual concepts & design,
logo/branding
Front-end development (XHTML, CSS)
Digital content creation and editing, SEO
Coding of websites, email newsletters etc
I sub-contracted and managed developers and designers as required. I also worked with
marketing and digital agencies (e.g. Mabox) as a service provider.
Non Disclosure
The work I do is under NDA, but I am happy to talk through examples of my work on my
laptop during interviews.
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