Lynard Longcop

 LYNARD B. LONGCOP No.2B Atis St., Roxas Subd., Brgy. Banaba, San Mateo Rizal, 1850 Philippines- - MARKETING management  bRAND mANAGEMENT Business Development Professional profile Strategic marketing professional with 16 years of significant and progressive international experience in FMCG, Retail, Media Licensing and Financial Industry Successful in brand building, winning market shares and creating remarkable retail selling executions Solid track record of directing sales and marketing groups in successfully achieving corporate goals and objectives. Strong people skills with successful leadership in marketing, retail and brand management Knowledgeable in all facets of managing a company from human resources, staff engagement & training, finance and over-all operations A decisive leader, results oriented, with strong track record in strategic sales, brand development and achieving KPI’s. Excels in a dynamic and multi-cultural environment that fosters mutual growth and opportunities CORE COMPETENCIES: PROFESSIONAL EXPERIENCE: 1. Company Name: ZION OPTIMUM BUSINESS SOLUTIONS Position Title: Head of Business Development Industry: Financial- Business Consultancy Date Joined: June 2015 – October 2016, Makati Philippines Company Website: www.zionoptimum.com Lead the business operations in developing new accounts and winning market share through our products and services with the goal of bringing ZION brand as the most trusted and innovative partner for BPO companies in the country. Crafted and implemented a NEED-Based solution to the company’s loan products and provided a more customer-centric approach in marketing to our target market (major BPO companies in the country). Developed Line of Businesses (LOB’s) and segment market needs for consumer loan. Major categories for NEED-Based loans includes; Travel, Gadget, Education and Career Development, which boosted monthly target loan releases by an additional of 40% Managed market-positioning efforts and brand strategy initiatives to leverage our NEED-Based loan services by utilizing off-line & on-line platforms, OOH advertising and customer incentive programs. Managed sales and branding communication content for BTL, ATL and Digital Media through several marketing automation programs such as Hootsuite & Buffer, Mailchimp, Googledocs, Prezi, and Canva (Infographic). With consistent and aggressive efforts it paved way to a higher client retention, engagement and migration into our portfolio from other competing financial service provider. Institutionalized automation of company CSR which efficiently increased customer satisfaction rating by 90% after launch, and continuously monitors performance to maintain quality service to our clientele for our online and offline support. Lead the research and development team in so far as providing markets’ latest trends, best practices and technology based services to help provide better services and develop product lines relevant to the company’s business operation. Build strategic alliances with major stakeholders like funders, ad-agencies and third-party providers in order to build and sustain successful marketing campaigns for the company. Managed an ad hoc committee to conduct hiring, retention and promotion of people for the business expansion, develop organization structure and system for each department. 2. Company Name: ANIMATION INTERNATIONAL LTD. Position Title: Country Manager / Head Licensing and Branding Industry: Retail & Consumer Media Licensing Date Joined/Location: Feb 2008 – Mar 2015, Jakarta Indonesia Company Website: www.ail.com.hk Lead the over-all operation for Indonesia market and create business opportunities for our media-based brands to sustain market dominance and profitability through licensing, promotions and IP rights protection. Scope of work includes management of Advertising & Marketing/Branding campaigns, Product Development and Financial Analysis while maintaining a high quality brand image through effective leadership. BRAND LICENSING & BUSINESS DEVELOPMENT Established a performance-driven culture that ensures accountability and personal responsibility, develop, coach, and motivate team members – to accomplish key corporate business objectives; led division to record fiscal year by exceeding all financial KPIs. Developed Line-of-business opportunities for licensing, promotions, retail & trade and live events category. Continuously fill-in category gaps and ensure aggressive branding efforts in all targeted market space. Managed a healthy portfolio of accounts from Manufacturing, Retail, Banking and Advertising industry, working with key decisions makers and mapping out strategic plans and issues during the contract period. Identify and pursue business opportunities to deepen client relationship. Spearheaded and sealed regional business contracts with major brands such as Giordano campaign in five SEA (South East Asia) territories; and Goon Diaper for (Thailand and Indonesia market). Successfully sealed a US$200k licensing deal with Asia’s biggest pulp producer, (Sinarmas Group of Companies- Asia Pulp and Paper Group) in less than three months after joining the organization. Initiated fruitful collaboration with major investors and partners in mounting major licensing promotions in the region, opening new income generating platform for the company on top of its licensing agency business. Major highlights includes; Doraemon Secret Gadget Expo (first and longest character ticketing retail-exhibition in Indonesia, from November 2014- Mar 2015) LINE Christmas Event (December 2013) the first in SEA retail exhibition with LINE ( Japan and S. Korea’s no. 1 mobile messaging app ) Annual full movie launches for Doraemon including consumer promo tie-up Lead the growth to a minimum of 40% increase in territory sales target on the first two years and exceed sales target by 200% on succeeding years with continuous growth for our brand footprints in the region. RETAIL & TRADE PROMOTIONS Managed Retail channel development, placing our brands product range in channels that achieve the correct balance between revenue generation and brand building – mid-tier and mass, specialty, e-commerce and convenience stores. Initiated the partnership and supervised the establishment of the 1st Doraemon Corner in AEON community mall launched last May 2015 with 70% Japanese license products, created the first direct-trading business for Japan imported Doraemon products directly Indonesia market. Sealed partnership terms with retail partners for DTR (Direct-to-Retail) project, to provide additional Sales Avenue for licensing partners and develop new market platforms for new product categories. With consistent and strategic effort, the project help achieved additional 70% growth in product sales and 30% increase in additional royalty booking. Lead seasonal retail campaign including product development, sourcing and trading consultation for major projects. This also includes Premium development and sourcing for promotional partnerships and regional activation. OPERATIONS: Manages day-to-day operation of Indonesia office which includes manpower sourcing (from hiring, retention and promotion), planning and implementation of office and business policies in coordination with headquarter office. Consistently enforce strict legal compliance and protection of intellectual property rights in the region which secures an additional 17-30% increase in royalty sales every quarter. Successfully manages the establishment and transition of a representative office to a local company from to realize bigger ROI for the company and effectively expand business network within the region. 3. Company Name: Bert lozada swim school (Philippines) Position Title: MARKETING MANAGER-Partnerships and SWIM.PH Specialization: Marketing/Business Development Industry: Sports & Education Date Joined: October 2006 – January 2008 Company website: www.bertlozadaswimschool.com Establish branding and marketing strategy for the school. Re-brand the school market positioning and establish strategic partnerships to strengthen top of mind awareness as the only professional and internationally accredited swimming organization in the country. Manages the creation, launch and advertising program of the first ever swimming oriented magazine in the Philippines, SWIM.PH Evaluates ideas and new concepts to sustain and leverage the school curriculum expansion Develops, implements, and manages Marketing Plans (including promotion & advertising) for new and existing swim programs. Plans and oversees the company's advertising and promotional campaign efforts on-line and off-line. Negotiate and work with third party agencies for all promotional campaign efforts for the school. Provide content and articles for each campaign strategies. Organizes and manages medium to large cross-functional project teams as assigned; Conducts research, customer interviews, surveys, etc. to gain insight on customer requirements and business opportunities; and Establishes marketing partnership with major consumer brands to help create top-of mind awareness and credibility for the school. Partnership includes HAWK BAG, JOLLIBEE, Toby Sports, Arena, Toy Kingdom, Prudential Life Insurance among others Mount and manages sponsorship contracts during annual marketing events to promote the school in partnership with major partners such as SPEEDO and prime swim venues. 4. Company Name: Ban Kee Trading Inc. (Philippines) Position Title: Brand Associate Specialization: Marketing/Business Development Industry: Trade / Retail / Merchandise Date Joined: Mar 2000 - Mar 2006 Company website: www.bankee.com.ph Started as a Marketing Assistant handling sponsorship and partnership for a year, and was later promoted to manage major brands for the company. Spearheaded exciting major event and promotions in major cities in the country and represented the region in major retail and marketing conventions overseas. BRAND MANAGEMENT: Handled brand and strategic marketing directions for the assigned brands. Which includes retail marketing, Below-the-Line campaigns, and sound product forecasting & sourcing. Responsible for achieving monthly sales performance in coordination with consignment and outright sales team. Ensuring that proper product orientation & training has been done and accurate level of inventory is in place. Liaised with principals on behalf of the company for sales achievement, regional marketing direction, product order and other market concerns. Successfully manages PR & Advertising contents for my brands and liase with media institutions for major TV and Print campaigns RETAIL & TRADE Successfully deal with major retail partners such as SM, Robinsons, Rustan’s and other provincial partners for effective retail activation and promotions. Managed inventory level and third party sourcing, negotiations with retail partners to maximize merchandising opportunities. Conceptualize and implement product launches, exhibition and seasonal promotions. Organized brand activation in major shopping malls, schools, toy stores, hotels, theme parks to support sponsorship campaign which usually resulted to more than 100% sales achievement per event per venue. Directly handle and manages outright sales from marketing partners through their promotional campaigns (e.g. Epson Philippines, Globe Telecoms, Apple Philippines, Smart Communications, etc.) resulted to an additional 40% increase in outright sales every year. TRAININGS ATTENDED: DEMYSTIFYING ONLINE MARKETING NEW TRENDS FOR THE NEW AGE Marketing Institute of the Philippines & Philippine Marketing Association November 9, 2007 , Richmonde Hotel, Pasig City “STRONG VISION, BOLD DECISIONS: Responding to Global Emergent Challenges” 6th MAP International CEO Conference Management Association of the Philippines October 2 & 3, 2007, Makati Shangri-la, Makati City ART OF ASKING: FACE-TO-FACE WITH A MAJOR DONOR Venture for Fund Raising December 7, 2006, Ortigas Center, Pasig City GRAMMAR MASTERY/CONVERSATION EXPERTISE & WRITING STRATEGIES The Talkshop, Learning Center for Language & Culture October-November 2003, Makati City EMERGING TRENDS IN MARKETING & ADVERTISING Philippine Association of National Advertisers October-15, 16 & 17, 2003, Manila Hotel LICENSING and MARKETING CONFERENCE (Trends and Opportunities) organized by ANIMATION INTERNATIONAL LTD & SHOPRO JAPAN -) ATTRACTION MARKETING/DIGITAL MARKETING MyLeadSystemPro, US Based on-line marketing program November 2016 - continuing program