Lyn Caba

About Me Results-driven Digital Marketing and Real Estate Sales Professional with over 7 years of combined experience in lead generation, property marketing, and sales closing. Expert in managing paid ad campaigns (Meta/GoogleAds) and producing high-engagement video content to drive property inquiries. A strategic problem-solver skilled in CRM management and end-to-end client relations, dedicated to converting digital traffic into closed sales." Contact- Available on Viber&WhatsApp-Cabanatuan City, Nueva Ecija Philippines LYN TOLEDO CABA Education (2011 -2015) NUEVA ECIJA HIGH SCHOOL (2014 -2019) COMMUNITY COLLEGES OF THE PHILIPPINES FOUNDATION Associate of Information Technology Professional Experience (2023 -2025) ATLANTA LAND CORPORATION DIGITAL MARKETING Paid Ads Management: Strategically managed and optimized Meta (Facebook/Instagram) and Google Ads campaigns, focusing on high-intent lead generation for property developments. Creative Content Strategy: Spearheaded the production of viral-style property reels, TikTok content, and high-quality digital assets that increased Skills Paid Advertising: Meta Ads Manager & Google Ads. Content Creation: Expert in Shortform Video Editing (TikTok, Reels, organic brand reach and engagement. Lead Conversion & CRM: Oversaw the end-to-end lead tracking process using CRM tools, ensuring that incoming property inquiries were properly nurtured and moved through the sales funnel. Email Marketing & Retargeting: Executed targeted Shorts). email newsletters and follow-up sequences to re- Design & Branding: Professional engage cold leads and promote new project launches Graphic Design using Canva and Adobe Photoshop. Copywriting: High-converting Ad Copy and Social Media Captions. CRM & Lead Management: Lead Tracking and Sales Funnel Optimization. Language English Tagalog and flexible payment terms. Performance Analytics: Monitored and analyzed campaign metrics to improve ROI, providing datadriven recommendations for future marketing budget allocation. MW REALTY DIGITAL MARKETING (2017 - 2023) Strategic Property Marketing: Executed multi-channel marketing strategies for residential properties, integrating digital platform promotions with highimpact on-site presentations to maximize property visibility. Financial & Product Expertise: Provided expert consultation on property specifications, payment structures, and bank/in-house financing options, ensuring clients made well-informed investment decisions. Target-Driven Performance: Consistently achieved monthly sales quotas and met tight deadlines in a high-pressure environment while maintaining a 5-star standard of customer satisfaction. End-to-End Sales Closing: Lead the full sales cycle, from strategic negotiation of offers to meticulous management of reservations, legal documentation, and final closing procedures.