LYDIA MUTETE MUIA
Cell: -
Email:-Linked In: www.linkedin.com/in/lydiamutete
PROFESSIONAL PROFILE
Dynamic administrative professional with a Master's in Business Administration and a Bachelor's
degree in Communications and Public Relations. Bringing over nine years of rich experience across
diverse industries, including Film and Media, Manufacturing, and Consumer Research. Demonstrated
proficiency in customer service, social media management, operations, and public relations. Adept
communicator with strong supervisory skills, strategic communication expertise, and a proven track
record in brand management and project coordination. Well-versed in market research, budgeting,
procurement, and client relationship management. Seeking a rewarding opportunity to contribute
my versatile skills and effective communication in a dynamic role.
KEY SKILLS AND COMPETENCIES
Executive management
Office and resource management
Training and leadership - workshop design, facilitation and review
Presentation skills - Powerpoint, Canva, Google slides
Communication - email management, content creation, consumer engagement
Workflow management
Customer experience management
Logistics planning and schedule management
Social media management skills
Photography skills
Software proficiency - Survey Monkey, Slack, Adobe Photoshop, MS. Office, Google
workspace, Calendly, Zoom, Teams, Business suite, Buffer
W0RK EXPERIENCE
Business Development Officer – Friendly Bites Cakes: August 2020 to date
Strategic communication (managing and designing the brand image, promotional materials
and visibility)
Social media management (Content research, creation, posting, scheduling and monitoring)
HR support (Advertising, shortlisting and on boarding processes)
Coordinating communication between executives, employees, vendors and clients
Developing and implementing strategies
Sourcing for new business leads and maintaining existing clients
Market research to ensure products meet market expectations
Procurement, inventory management and budgeting
End-to-end client management (order processing, delivery, quality assurance, CSAT )
Professional training and development (contractor on-boarding)
Preparing , decorating and dispatching baked goods for sale
Operations and Administrative executive – Buyology Co. LLc: July 2019- June 2020
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Management of programs, data and projects (planning, logistics, training, coordination,
questionnaire development ,execution, reporting and visual communication)
Coordination communications, tasks and projects between the Director and employees
Client recruiting, proposal writing and management
Travel arrangement
Preparing reviews (weekly, monthly and annually)
Bulk payment management
Managing and updating mystery shoppers’ and client database
Stakeholder management (Location and resource allocations)
Preparing, updating and presenting reports
Social media content creation, uploads, update ,monitoring and analysis and Newsletter
writing
Calendar and inbox management
Administrative officer- Rockmix Int. Ltd.: Jan 2017–June 2019
Front office and desktop management (calls, filing, client management, petty cash
management, processing expenses, order generation & processing and showroom
presentation)
Social media management (content creation and posting)
Inventory tracking and procurement of office supplies
HR support (Leave management, commissions and performance tracking)
Events planning, meetings and trainings
Cross team support (coordinating Finance, HR, Marketing and production teams activities)
Monitoring marketing plans ( Producing and distributing internal and external
communication materials for marketing and publicity purposes)
Ensuring availability of industry relevant magazines for clients in the showroom
Preparing and distributing departmental reports (weekly and monthly)
Maintaining clients and suppliers / vendors database
Completing internal and external correspondences (legal documents, form letters and other
form of documents in the company)
Keeping track of service schedules for company equipment
Intern -Marketing and Communication Department – Kenya Revenue Authority: Sep –Dec 2015
Front office and desktop management (customer service), assisting in events management
Call centre (receiving and making calls, tallying call logs, designing online questionnaires,
recording compliments and complaints)
Making and responding to live feeds during media briefing
Carrying out social media and publications reviews and statistics analysis
Updating and sharing calendar of events with necessary parties
Office Administrator – Digital Eyes Studios: July 2013- August 2015
Office management (inbox management, corporate communications, housekeeping, filing
and inventory tracking)
Product management (editing, proof reading, packaging and distribution/delivery )
Graphic design, photography, videography and audio files (editing and management)
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Overseeing the live streaming of events where needed (live coverage of events)
Content creation and uploading to social media platforms
Preparing and updating work reports and worksheets
EDUCATION
2023: Masters in Business Administration; Quantic School of Business and Technology
2016: BSc. Communications and Public Relations; Moi University
2008: K.C.S.E; State House Girls Secondary School
PROFESSIONAL CERTIFICATES
2022: Certificate in Virtual Assistant; ALX
2021: Certificate in Digital Customer Service agent; Generation Programme Kenya
2019: Certificate in Up-level Customer experience; Buyology Co. Llc.
2018: Certificate in Planning for Monitoring and Evaluation; Philanthropy University
2018: Certificate in Project Management; Career Point Solutions
INTERESTS AND HOBBIES
CX
Cooking and Baking
Farming
REFEREES
Krystal Ndinda
East Africa Associate
Acumen--
Juliet Guantai
Human Resource Assistant
Rockmix Int. Ltd.--
Geoffrey Odette
Facilitator
Generation Programme Kenya--
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