Lydia Heras Yuste

Since I started my Marketing studies at King Juan Carlos University in 2016, I have been in touch with digital marketing and social networks.

During my third year of university, I had the opportunity to study for one year in Vilnius (Lithuania). There, I focused my studies on international business and international digital marketing, learning in a practical way aspects such as SEO, SEM, and social media content creation, among others. 

Besides, I have worked for 9 months in a French company called Hivency, a platform focused on influencer marketing in social networks such as Instagram, Youtube, and Blog at a global level. During this time, I have been able to develop professionally and put into practice all the concepts learned over the years.

I have studied an online course on Brand Management given by the University of London, and a course on Fundamentals of Digital Marketing, by Google Digital Garage. 

On the other hand, I am currently studying an online course on Data Sciences, where I am learning more deeply about Big Data, Business Intelligence, Machine Learning, etc.