LYDIA WILLIAMSON, CSM
Email Campaign Product Manager | CSM | Stakeholder Engagement
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Baltimore
SUMMARY
EDUCATION
Versatile Digital Solutions Specialist with a strong development background. Adept in email
campaign management and stakeholder alignment. Skilled in creating responsive email
templates and optimizing user experience, achieving marketing targets while maximizing ROI.
Proficient in Adobe Campaign Classic and Scrum framework, with expertise in Agile
methodologies. Facilitating collaboration across cross-functional teams to drive successful
product initiatives with a strategic approach to problem-solving. Strong decision-making skills,
exceptional documentation abilities, and the ability to think innovatively to enhance workflows
and product success. Willing to take on any task to support the team and help the business
succeed.
BFA
EXPERIENCE
MRM
Led kickoff meetings with team members and stakeholders to outline sprint goals
Led marketing team in addressing technical issues raised by Stakeholders
Presented regular updates on project status, risks, and opportunities
Managed 12 email campaigns from development to launch, ensuring timely delivery
Streamlined development by creating reusable code libraries and maintaining
comprehensive documentation
• Onboarded new team members providing training on best practices and processes
• Optimized email targeting strategies, increasing CTR to 2.5%
Front-End Developer
Havas Helia
Baltimore City, MD
• Reduced development time by 20% through creating reusable email templates
• Prepared the email launch process across multiple clients, ensuring seamless deployment
and optimal performance
• Fixed bugs and resolved technical issues reported by users or team members
• Conducted QA testing and troubleshooting to ensure optimal performance and
responsiveness of email designs across various devices
• Worked closely with backend developers to ensure smooth integration of front-end
components
• Implemented accessibility best practices, ensuring all users could interact seamlessly with
Email
• Contributed to 12 projects per quarter with responsibilities across 3 web-based platforms
Email Developer
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Figma
Owings Mills, MD
Participated in cross-functional meetings to align campaign goals and objectives
Utilized email service provider tools to schedule, deploy, and track email campaigns
Troubleshot and resolved rendering issues affecting email appearance or functionality
Designed a Look Book of our team's email templates for stakeholders
Produced high-quality, responsive ADA-compliant templates
Performed QA process to ensure emails were free from mistakes and were on-brand for the
Organization
Freelance Developer
SVN
Bitbucket
Zoom
Scum
05/2009
JIRA
DAM
Microsoft Suite
Litmus
Email On Acid
Google G-suite
Slack
Agile
Mailchimp
Marketing Automation & CRM
Campaign Development
Email Development & Optimization
Email Accessibility
Quality Assurance
Communication & Stakeholder Management
Stakeholder Alignment
Client Retention
Project planning
Cross-functional collaboration
Process Documentation
Iterative development
Knowledge Management
HTML & CSS
JavaScript
Certified CSM
Adobe Certified Campaign Business Practitioner
STRENGTHS
Baltimore, MD
Managed multiple projects simultaneously while adhering to tight deadlines
Presented design concepts to stakeholders for approval or modification
Developed branding strategies, including logos and color schemes, for new businesses
Designed visually appealing and user-friendly websites for clients
Created detailed documentation outlining software specifications, installation instructions,
and troubleshooting guides
• Created project timelines, milestones, and deliverables for effective project management
• Optimized client web interfaces, increasing user engagement by 25%
Cross-functional collaboration
Adept at facilitating collaboration among diverse teams
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Communication skills
Ability to communicate complex ideas simply to diverse
audiences
Designer and Developer
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Git
Adobe CC
CERTIFICATIONS
T. Rowe Price
01/2018 - 10/2018
Adobe Campaign Classic
Detroit, Michigan
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10/2018 - 02/2020
SKILLS
Microsoft Teams
Product Manager
05/2022 - 12/2024
Maryland Institute College of Art
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Stakeholder alignment expertise
Aligns product vision with stakeholder expectations
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Agile methodologies proficiency
Experienced in employing Agile to optimize efficiency
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Process improvement focus
Improve processes to enhance productivity and
outcomes
