LYDIA WILLIAMSON, CSM
Product Manager | CSM | Stakeholder Engagement
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q linkedin.com/in/lydiawilliamson
Baltimore
SUMMARY
EDUCATION
A product management professional with over 5 years of experience in campaign management
and front-end development, expert in email optimization and stakeholder engagement. Key
achievements include coordinating the delivery of over 200 email campaigns annually.
Combines technical knowledge with leadership abilities to deliver complex projects on time
and within scope. Proven track record of optimizing processes through reusable code libraries
and comprehensive documentation, while successfully managing stakeholder expectations
across multiple initiatives. Certified Scrum Master skilled in Agile methodologies and strategic
problem-solving. Excels at translating challenges into actionable tasks and creating
collaborative environments that foster innovation. Adaptable professional with exceptional
communication skills who thrives on ambitious projects requiring both technical insight and
organizational excellence.
BFA
Adobe Campaign Product Manager
MRM
Detroit, Michigan
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Adobe Campaign Classic SME
Led kickoff meetings with team members and stakeholders to outline sprint goals
Led marketing team in addressing technical issues raised by Stakeholders
Presented regular updates on project status, risks, and opportunities
Coordinated the delivery of over 50 email campaigns a quarter, ensuring to meet deadlines
Streamlined development by creating reusable code libraries and maintaining
comprehensive documentation
• Onboarded new team members providing training on best practices and processes
Front-End Developer
Havas Helia
Adobe Campaign Classic
Figma
SVN
Bitbucket
Zoom
Scum
Email Developer
Microsoft Suite
Litmus
Email On Acid
Google G-suite
Agile
Slack
Mailchimp
Marketing Automation & CRM
Campaign Development
Email Development & Optimization
Email Accessibility
Quality Assurance
01/2018 - 10/2018
Stakeholder Alignment
Client Retention
Project planning
Cross-functional collaboration
Process Documentation
Iterative development
Knowledge Management
HTML & CSS
JavaScript
CERTIFICATIONS
Certified CSM
T. Rowe Price
Owings Mills, MD
Participated in cross-functional meetings to align campaign goals and objectives
Utilized email service provider tools to schedule, deploy, and track email campaigns
Troubleshot and resolved rendering issues affecting email appearance or functionality
Designed a Look Book of our team's email templates for stakeholders
Produced high-quality, responsive ADA-compliant templates
Performed QA process to ensure emails were free from mistakes and were on-brand for the
Organization
Adobe Certified Campaign Business Practitioner
STRENGTHS
Designer and Developer
Baltimore, MD
Managed multiple projects simultaneously while adhering to tight deadlines
Presented design concepts to stakeholders for approval or modification
Developed branding strategies, including logos and color schemes, for new businesses
Designed visually appealing and user-friendly websites for clients
Created detailed documentation outlining software specifications, installation instructions,
and troubleshooting guides
• Created project timelines, milestones, and deliverables for effective project management
• Optimized client web interfaces, increasing user engagement by 25%
Cross-functional collaboration
Adept at facilitating collaboration among diverse teams
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Communication skills
Ability to communicate complex ideas simply to diverse
audiences
Freelance Developer
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JIRA
DAM
Baltimore City, MD
• Reduced development time by 20% through creating reusable email templates
• Prepared the email launch process across multiple clients, ensuring seamless deployment
and optimal performance
• Fixed bugs and resolved technical issues reported by users or team members
• Conducted QA testing and troubleshooting to ensure optimal performance and
responsiveness of email designs across various devices
• Worked closely with backend developers to ensure smooth integration of front-end
components
• Implemented accessibility best practices, ensuring all users could interact seamlessly with
Email
• Contributed to 12 projects per quarter with responsibilities across 3 web-based platforms
05/2009
Git
Adobe CC
Communication & Stakeholder Management
10/2018 - 02/2020
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SKILLS
Microsoft Teams
EXPERIENCE
05/2022 - 12/2024
Maryland Institute College of Art
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Stakeholder alignment expertise
Aligns product vision with stakeholder expectations
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Agile methodologies proficiency
Experienced in employing Agile to optimize efficiency
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Process improvement focus
Improve processes to enhance productivity and
outcomes
