Lydia Anibaba

LYDIA ANIBABA S O C I A L M E D I A M A N A G E R V I D E O P R O D U C E R & A I PROFILE EDUCATION- UNIVERSITY OF LAGOS Bachelor of Science's in Sociology- SUZAN MARTINS SCHOOL Senior Secondary School Dynamic and creative Social Media Manager and AI Video Producer with years of experience at delivering compelling visual content for brands, managing multiple projects with a positive goal driven mindset. Skilled in social media strategy, content creation, analytics and paid campaigns. Passionate about storytelling, trend analysis, and using data-driven insights to optimize performance and deliver measurable results. WORK EXPERIENCE Social Media Manager (SMM) & Content Creator UAG Media, Lagos Customizer brand message to reach and capture target audience interest and drive engagement Produce original creative video and picture content for promotional advertisements and marketing materials Created Google spreadsheet s for weekly & monthly reporting increased customer engagement hough social media Designed and implemented social media strategies to align with business goals Social Media Strategist Neowebserve SKILLS Video editing AI video creation Content strategy project management Brand building Graphic design (canva) Customer service INTEREST Creative thinking Learning New Skills Photography - - Created tailored social media strategies focusing on audience growth and engagement. Designed data informed social media plans that improved client engagement rates Produced platform-specific content, including reels, carousels, and short-form videos, aligned with brand objectives. Conducted hashtag research, and performance audits to optimize online visibility. Delivered analytics reports tracking reach, impressions, CTR, and ROI improvements. AI Content Specialist - Afritale Entertainment Produce AI-driven short stories and social media clips using Google labs fx for scene generation Implemented AI scripting tools (Chatgpt, Claude) to streamline preproduction Automated voiceovers and localisation with Eleven labs, enabling rapid scaling of campaign AI Video Creator Aivio Studios 2025 Directed creative content production for clients across fashion, skincare, and restaurant industries, producing visually striking digital campaigns. Provide excellent customer service to clients Designed data informed social media plans that improved client engagement rates Led AI-enhanced ad content creation optimizing videos for social virality and brand storytelling.