Lulia Richea

 Iulia Carmen Richea Madrid, Spain | --E-Commerce, Marketing, Management & Retail Hard-working and self-motivated with 3+ years’ experience in website content administration and E-Commerce, record-keeping, and various personal assistance tasks. Able to focus on work without need for supervision. Excellent sales ability, with great costumer service aptitudes, creative problem solving, organizational and planning skills, as demonstrated in successful event planning experience. Talented at planning the brand image, increasing revenue with creative marketing ideas. Excellent teamwork skills at leading professionals to deliver a superb product on a consistent basis. Management Content Marketing Strategic Planning Adaptability Organizational Development Collaboration & Time Management Coaching/Leadership Marketing Strong Ethic Work Great Communication Abilities Complex Problem Solving Sales professional Experience Monuj Vintage Shop, Madrid, Spain Aug.2019-Feb.2020 Project Manager Online Branding (partly remote) Freelancer project in developing a new online vintage shop. Manage the online transaction system, improve user experience and update the online store. Developing brand personality & identity, conveyed in logo, font selection, colors, content, design, product description, blog post, etc., Putting together a team of 15 people on creating the Marketing Video aka Campaign Video o for the shop, which includes, video editor, filmmaker, models, styling, photographer, etc. Working closely with the web designer and web developer in creating user-friendly pathways experience on the website. Creating the value proposition of the shop by promoting and supporting a sustainable approach to fashion through the "MANIFESTO" movement. Product descriptions, email marketing, content. Generating 350 New Page Facebook Likes with a budget of 40 euro for a 1-week campaign, 250.140 impressions with a CPR between 0,02-0,30 euro. Artém Atelier, Barcelona, Spain Project Online Branding & E-commerce (home-based) May. 2018 – Nov 2019 Artisan shop of leather accessories and shoes. Developing & Creating the e-commerce shop via PrestaShop together with the description of the products. Create the online brand image, landing pages, blog post and closing deals with concept-stores. Manage the online transaction system, improve user experience and update the online store. Drive a 125 percent increase in web traffic through integrated digital campaigns such as Facebook and Instagram campaigns with a very small budget. Launched the first email marketing campaign strategy and grew our online sales via email by 8% in the first 3 months. Shootings and edit videos, saving production costs. Finding new sales leads and creating events + inside sales. KOKUA COLORS SL, Barcelona, SpainOct. 2016 – June 2018 Marketing manager (online brand development) & E-Commerce (partly remote &home based) Online artisan ballerinas’ shop in which I’ve increased sales with over 60% in the first 6 months generating between- euro monthly. Create a strong brand image and increasing online sales with over 70 percent in the first six months, maintaining the sales flow by nearly 50 percent per month. Manage the online transaction system, improve user experience and update the online store, increasing customer care relationship by more than 80 percent. Create the e-commerce shop via PrestaShop together with the description of the products & MailChimp & Google Ads integration. Drive a 353 percent increase in web traffic through integrated digital campaigns such as Facebook and Instagram campaigns. Increase Social Media ROI by 85 percent, Facebook likes and followers by 15-to-25 followers per week with a limited budget of 100 Euro per month for Facebook and Instagram ads. Launched the first email marketing campaign strategy and grew our online sales via email by 15 percent. Conduct A/B test to optimize all adds, with focus on engagement and customer care. Shoot and edit videos, saving production costs & putting together a team of photographer, models etc. for online content. Increasing CVR in 2018 with 266.49 percent higher than 2017. GNANA STUDIOS, Bucharest, RomaniaMay 2017 – Nov. 2017 Junior Project Online Marketing & Sales (virtual) Online shop dedicated to sustainable fashion. Created a strong brand image via social media and digital promotion strategies and managing a small team virtually using, skype, phone, and email correspondence. Coordinated the email marketing strategy, increasing engagement with more than 65 percent with potential customers online. Partnered with international and national concept-stores in Romania and Poland such as PopMonArt & ShowRoom. Increased Social Media ROI by 100 percent, grew Facebook followers from 345 to 1100 and Instagram followers from 175 to 1500 with a limited budget. Created landing pages and email marketing templates. Increased CVR with 106.49 percent higher than previous year. Managed social media outlets like Facebook, Instagram, Pinterest and Google+ to stay engaged and relevant. BOCA FOOD WORKS MIDDLE EAST, UAE, DubaiAug 2015 – Nov. 2016 Guest Events & Marketing Manager Chain of restaurant. Scheduled conferences and used data andanalytics to understand and attract new customers. Developed new business and sales by closing deals with Chanel & Motorola. Organized events and closing deals with customers. Organized market research and promotional activities. Key Achievements Hospitality and Time Out Winner: Best European Restaurant Chain in Dubai. Broughtin Motorola as new client. KOKUA COLORS SL, Barcelona SpainMay 2014 – Aug. 2015 Sales Manager Artisan ballerinas’ shop with 3 stores located in Barcelona. Exceeded set up sales targets and got promoted to Sales Manager. Trained, motivated and managed the staff in day-to-day sales in the shop. Promoted sales through positive customer service efforts. Increased B2C sales by more than 65 percent in the first six months. Improved and maintained operational and project objective exceeding 18-20,000 Euro per month as a sales person in one of the stores. Analyzed the specific needs of the customers and trends increasing profits by 25 percent per year. Answered customers queries and implemented the business plan of the company providing information for future improvement to the business manager. RESEARCH2GUIDANCE, Berlin, GermanySept. 2013 – May 2014 Associate Researcher Mobile industry market research and consultancy provider. Guided clients to realize the potential of mobile apps as a way to revolutionize and improve their service offerings. Provided guidance based on robust data research and expertise. Collected customer-oriented information to improve user’s journey. Identified speaking opportunities for C-level executives. Conducted background research on potential partners. MARCUS EVANS THG SPORTS, Barcelona, SpainMarch 2012 – Feb. 2013 Sales Executive Provided sportshospitality and corporate events for the world’s leading companies. Sold VIP Sport packages of hospitality being specialized in teaming corporate hospitality with premier international in sporting events. additional Experience PUBLICITY MODEL – Barcelona & Madrid, Spain Oct 2014-Present Agency Madrid-Wanted Agency Barcelona-Fifth Avenue Tv Campaign such as :Pantene, Seat Ibiza, Qatar Bank ,Apperol, Volkswagen etc., ZAGV SHOP, Madrid, Spain Sept. 2019-Jan.2020 Stylist & Part-time Shop Assistant Avant-Garde Fashion DECADENT VINTAGE SHOP, London, UKOct. 2010 – Nov. 2011 Sales Executive Fashion Shop EUROANSWER CALL CENTER, Bucharest, RomaniaSept. 2009 – May 2010 Senior Customer Service Representative Costumer Service Industry ICARUS DATA TELECOM, Bucharest, RomaniaApril 2008 – Aug. 2009 Sales Manager Telecommunication and Telemarketing Industry STAND EXPO SRL, Bucharest, RomaniaFeb. 2007 – March 2008 Marketing Assistant Trade exhibition industry specialized in creating exhibitions stands. Working with over 19 companies in one year. Education Diploma, Digital Marketing, Udacity Nanodegree, 2018, San Francisco, USA PG Diploma, International Marketing Management, Westford School of Management, Dubai, UAE, 2016 Certificate, Advance Agile Project Management. Scrum, MAINFOR (Technological & Innovation School), Madrid, 2020 Google Analytics for Beginners & Advance Google Analytics Certificate 2020 language skills English: C2, fluent; Spanish: C1, working proficiency; Italian: A2; Romanian: native. French: B1-B2 interests Philosophy Books, Traveling, Kayaking, Art, Fashion, Polaroid Photography, Extreme Sports. Programms Excel, Microsoft Office, Google Ad Words, BStore, PowerPoint, MailChimp, Canva, Facebook Ads Manager, Slack, Zoom, Prestashop, WordPress, WooCommerce, CRM HubSpot