Lukas Holschuh

Lukas Holschuh Case Studies From Growth & Advertising Projects / Sales For A Subscription Box I generated subscription sales for a gift box e-commerce store with a retargeting campaign in French and German, increasing ROAS by over 1000% within the first month. The client, a Swiss gift subscription box business was struggling with decreasing ROAS due to audience saturation and ad fatigue. I developed new creatives and set up retargeting audiences from pixel data and a list of previous customers. I then tested the creatives and audiences, leading to an increase of over 1000% in ROAS and generating over 4000 CHF in sales from 200 CHF ad spend. I then set up a retargeting funnel to optimise the account with long-term campaigns. Within 3 months, these had achieved a 100% increase in revenue with CHF 49,000 from CHF 4600 of ad spend. Project overview 1. Facebook Ads Audit 2. Retargeting Campaign 3. Funnel Setup for Prospecting and Retargeting 4. Ad Campaign, Creative, Copy Development 5. Optimisation Process To Improve Performance 6. Landing Page Audit 7. Dashboard and Weekly Performance Reports Results Increased ROAS by over 1000% within first month. Achieved above 20x ROAS within first month. 100% increase in revenue and purchases within 3 months from 10x overall ROAS. / 1000% increase with 20x ROAS. / -- Lukas has been able to quickly set up the campaigns, running tests, and optimization showing results beyond expectations. Testimonial from Client / Retargeting Campaign Results 1-month campaign performance 2-week ad set performance First week ad set performance / 2700% increase in ROAS through optimisation. / 3-Month Account Performance After the success of retargeting campaign, I set up a 3-stage funnel for prospecting and retargeting. The goal was to prepare the account for the holiday season and scale ad spend while maintaining a profitable ROAS. Monthly performance Already in the first month, the ROAS target of 5x was exceeded. The second month saw a slight decrease in ROAS while I was running continuous split tests on audiences and new creatives. I also worked with the client to develop a new landing page to improve conversion rates. ROAS doubled in month 3. 3-month performance The campaigns significantly outperformed the same period in the previous year throughout all 3 months, overall by over 95% and with a 100% increase in revenue and purchases. / -- ROAS targets were met at speed and Lukas proactively adapts the campaigns and sharing detailed reports on a regular basis. Testimonial from Client / -- Current Performance While there was a dip in performance after the holiday season as demand for gifts decreased, after testing non-gift audiences, the account now continues to perform at a 5-10x ROAS. This is still 200% higher than in the same period in the previous year, though at a lower volume. Current performance / We hired Lukas to drive our Facebook campaigns for an e-commerce website and we are very satisfied with the outstanding job provided so far. [...] It is a great pleasure working with him, we definitely recommend Lukas to anybody looking for a Facebook ads savvy consultant. Testimonial from Client / Want Similar Results? Would you like to achieve similar results with your marketing funnel? Then let's schedule a brief call and discuss ideas for how to improve your marketing strategy. You'll leave with a clear idea on the next steps that you could take to improve your ad performance, funnel conversion rates, and how to increase your return on ad spend. YES, I WANT TO INCREASE MY CONVERSIONS! / Trials for a B2B SaaS paltform I reduced cost per checkout by 65% within 2 months. The client, an international SaaS platform for Amazon FBA sellers was struggling with high cost per checkout and cost per trial. I developed new campaigns with the best-performing creatives and tested lookalike audiences to increase traffic to the bottom of the funnel. With my suggestions, the client also developed new creatives which further improved performance. Within 2 months, cost per checkout was 65% lower than in the previous month. Performance continued and we are now working to increase ad spend while maintaining a low cost. Project overview 1. Facebook Ads Audit 2. Funnel Setup for Prospecting and Retargeting with best-performing creatives and audiences 3. Optimisation Process To Improve Performance 4. Landing Page Audit 5. Weekly Performance Reports Results Decreased cost per checkout by 65% within 2 months. Scaled ad spend while maintaining a low cost per checkout/trial. Fantastic. Major improvements! Excellent work! Feedback from Client / Trials for a B2B SaaS paltform 2-Month Results Cost per checkout decreased by 65% compared to the previous month with a 320% increase in number of checkouts. Scaling We are now working to increase ad spend while maintaining a low cost per checkout/trial. As you can see below, cost per checkout is remaining low while ad spend has increased. / re: Facebook Ad Account Audit This was very thoughtfully prepared. Well done and thanks for taking the time to put this together. This will be incredibly helpful for us. Feedback from Client Good work, this is a platform we can start with. Feedback from Client / -- Examples of other accounts under management In this section, I would like to showcase a few of the other accounts that I have been managing in a variety of niches. Lead Generation for Australian Fitness Centres (Facebook/IG) This was a complex campaign, set up for 23 branches of an Australian health and fitness provider. I set up the campaigns, audiences, creatives (provided), and pixel conversions. I also provided weekly performance updates in detailed spreadsheets. Ad spend was about AUD$25,000 for 1 month. Cost per lead varied with an average of AUD$25. / -- Examples of other accounts Course sales for Legal Training Provider (Facebook/IG, LinkedIn) This account I am currently managing is looking to sell training programmes for law graduates. I have so far maintained performance at a 10x ROAS by testing new lookalike audiences and creatives despite rising frequency with a cost per purchase of AUD$24.77. Cleaning products ecommerce store (Facebook/IG) This account I am currently managing is selling cleaning products from an extensive online store. Within 2 months, I have so far achieved a 50% increase in ROAS performance from 4.9x to 7.2x by testing new lookalike audiences and creatives. / -- Examples of other accounts Biker fashion ecommerce store (Facebook/IG) One of my larger accounts is targeting bikers in Australia and the USA. The account is currently performing with a 130% higher ROAS at 4.8x and a 425% higher volume of purchases than in the previous year. Ad spend is around US$6k to US$9k per month. / -- Lukas has been a top notch social media specialist and has helped me/my organisation set up, manage and optimise large scale and complex social media campaigns. In addition, Lukas is also able to make valuable insights via deep diving reports and analytics. Always a pleasure to work with. Lachlan Davis - Account Manager at Salt & Fuessel / -- User Acquisition For A SaaS Product Researched audiences and developed ad campaigns to acquire users for a SaaS product in the creative writing niche. I split tested new audiences and creatives that generated 543 signups at a cost of $2.56 per acquisition with a $1400 ad spend. / Ad Creatives & Performance Performance: Performance: / Ad Creatives & Performance Performance: Performance: / Lead Acquisition For CFD Broker Promoting a German CFD broker, I developed and optimised Facebook Ad lead generation funnels that remedied ad policy violations and reduced conversion costs by over 95%. The client, a German contract-for-difference broker, was struggling with high conversion costs and frequent account suspensions due to ad policy violations. I developed a data-based growth and advertising strategy that complied with Facebook's advertising policies. I developed ad campaigns and landing pages tailored to the target audience. I then ran optimisation experiments for campaigns and landing pages on a limited budget to increase conversion rates and reduce costs. Project overview 1. Facebook and Google Analytics Audit 2. Growth Strategy Development 3. Audience and Competitor Research 4. Ad Campaign, Creative, Copy, and Landing Page Development 5. Pixel Setup 6. Optimisation Process To Improve Performance 7. Custom Audiences and Retargeting 8. Weekly Performance Reports Results Reduced conversion costs by over 95%. Determined actual conversion costs with Facebook Pixel and Google Analytics Tag set up. Reusable, long-term, and optimised funnels for lead generation. Improved targeting with custom, lookalike, and retargeting audiences. / Lead acquisition costs were over 95% lower after optimisation. / Optimisation Process Landing Page Conversions Reduced average conversion costs by 95% to 99.5% from 6053€ (old campaigns) to 125€ (new campaigns). Reduced conversion costs of new campaigns by 88% from 248€ to 28.5€ during optimisation process. Almost no conversions were achieved with campaigns set up by the client during a period of 3 months, with costs above 6000€ per conversion (webinar signup). I developed new landing pages and campaigns tailored to the target audience. I then split tested creatives and custom, lookalike and retargeting audiences and ran these tests on a limited budget. After optimisation, costs were down to 28.5€ per conversion. / Optimisation Process Landing Page Optimisation Increased landing page conversion rates from below 1% (original) to 3% (winning variant). I ran a multivariate test with Google Optimize to test variations of copy for the hero message and CTA buttons on the landing page. The test identified one winning variant that outperformed the original with a 97% probability, increasing the conversion rate from below 1% to 3%. Thus, optimisation from this test lead to a 300% improvement in conversion rates. / Multivariate testing increased landing page conversion rates by over 300%. / Optimisation Process Lead Form Campaigns Reduced cost per lead by 60% from 34€ to 14€. / Ad Creatives & Performance Performance: Performance: / Ad Creatives & Performance Performance: Performance: / -- Landing Page Designs / -- Funnel Optimisation for SaaS startup Consulting a B2B SaaS startup, I audited the user acquisition funnel to identify where users drop off. I then developed an experimental strategy to address conversion issues and implemented improvements to capturing traffic and onboarding new users. The client, an early-stage SaaS startup wanted to acquire more users but was struggling to reach traction. I analysed their website traffic to understand where user drop off and identified areas of improvement. 90% of traffic was lost on the first page view and another 80% of new registrations were lost within the first day of signing up and did not return. The data suggested that spending effort on advertising did not make sense until the conversion rates could be improved. The existing traffic could be leveraged to run experiments in order to achieve higher conversion rates and retain users longer during the trail period. / -- Optimisation Strategy I suggested a variety of solutions that could increase conversion rates and user retention, as well as a strategy to test and implement these solutions using controlled experiments. At the user acquisition stage, I mapped out an improved user funnel that could reduce bounce rates and increase conversion rates with multivariate testing, simplified user flow, popups, and retargeting. Some of these suggestions were implemented and initial results confirmed an increase in website conversions and a decrease in bounce rates. / -- Audit and Segmentation I considered in-depth data from Google Analytics and Hubspot. I isolated specific user segments and then analysed cohorts and behaviour flow for these segments. The data showed two critical points of user drop-off: at acquisition and shortly after registration. / -- Onboarding Emails I set up behaviour-based onboarding and retention email campaigns using Intercom. Onboarding email Retention campaign / -- Product Tours I set up a product tour to drive new users to the "aha" moment and help them get started using the platform. I also set up behaviour-based in-app messages to direct users back to the product tour. / Want Similar Results? Would you like to achieve similar results with your marketing funnel? Then let's schedule a brief call and discuss ideas for how to improve your marketing strategy. You'll leave with a clear idea on the next steps that you could take to improve your ad performance, funnel conversion rates, and how to increase your return on ad spend. YES, I WANT TO INCREASE MY CONVERSIONS! /