Luka Markusic

Luka Markusic Dynamic digital marketing specialist with a proven track record in B2B lead generation, pitch writing, email negotiation, and data-driven campaign management. Skilled in transforming insights into innovative strategies that drive brand growth and engagement. Adept at team leadership, training, and cross-functional collaboration. Contact Email- Location Varazdin, Croatia Education 2017 Masters in Business Economy University North - Business Economy WORK EXPERIENCE December 2023 - Present Blank l Remote Business Development Manager Generating high-quality leads for client Creating email marketing campaigns Implementing outbound strategies Market research Cold outreach Negotiation/Communication with leads Pitch writing Setting up the cold outreach processes 2014 October 2023 - January 2024 Bachelor of Economics Marlink l Remote Faculty of Organization and Informatics Social and Outbound Marketing Manager Skills Research Lead generation Cold outreach (email/LinkedIn) Team leadership Creativity and innovation Analytical thinking Generating high-quality leads for clients Creating campaigns Implementing outbound strategies Content writing Cold outreach, negotiation with leads, and template writing June 2021 - present Phase 56 l Remote Freelance Lead Generation Manager Teamed up with a sales unit, employing innovative AI technologies to acquire highprofile clients. Conducting research and testing new tools independently. Supporting the sales team in implementing tools. Cold outreach and lead research Languages 2018 - 2023 Croatian - native TechWarn Media l Varaždin English - business proficiency Social and Inbound Marketing Specialist / Team lead German - basic Guided a team that consistently surpassed lead acquisition targets by 25% for a top cybersecurity company. Devised inbound marketing strategies, enhancing lead quality by 20%. Mentored and empowered new team members, streamlining onboarding by 30%. Engineered process optimizations, resulting in a 15% reduction in cost per lead through data-driven strategies. Led innovative campaigns, resulting in a 20% boost in brand awareness. Drove a 30% increase in high-quality leads Tools Ahrefs BuzzStream / Pitchbox / Instantly Apollo.io / Snov.io / Crunchbase LinkedIn Sales Navigator MS Office / G Suite 2017 - 2018 OVB Allfinanz l Varazdin Financial Trainee Acquiring Clients Market research Financial planning Negotiating deals Screaming Frog SEMrush / Moz / Majestic Monday / JIRA / Hubspot Interests 2017 - 2018 Boxmark Leather l Trnovec Bartolovecki Sales representative As a sales representative, my role in Boxmark Leather Holding was to manage leather seat orders for premium brands in the automotive industry while delegating client orders to the production line. Video games Music Amateur astronomy Internship 2015 - 2016 Marusevec County l Marusevec Accounting Assistant Assistance in billing for service users Assisting with reporting damages caused by natural disasters Archiving Account processing Working with clients Certificates How to use roadmaps in JIRA Coursera / September 2022 How to use lookup reference math and text Coursera / August 2022 Google Ads for beginners Coursera / July 2022 How to create JIRA Scrum project Coursera / July 2022 Initiating and planning projects Coursera / July 2020 Social Media Marketing Hubspot / August 2023 Hubspot Sales Software Hubspot / September 2023