Luiza Sarmento
--linkedin.com/in/luiza-sarmento/
PROFESSIONAL SUMMARY
Journalist with over five years of experience in Content Production and Digital Marketing,
specializing in SEO, Content Marketing, Social Media, and Inbound Marketing overall. I possess
excellent interpersonal skills and develop creative strategies based on data. From freelance
work to large national and multinational companies, I have gained diverse experiences in the
communication field that have made me a versatile professional.
PRINCIPAIS EXPERIÊNCIAS
Better Collective - SEO Content Writer
AUGUST 2023 - APRIL 2025
● Text production with a focus on SEO, ensuring optimization for search engines and the
attraction of organic traffic.
● Identification of relevant keywords (Ahrefs and Mangools) to support the creation of
strategic content and competitor analysis.
● Optimization and implementation of on-page and off-page SEO techniques to improve
article ranking.
● Project and workflow management (Trello).
● Video production from script creation to autonomous video capture for Instagram (acting
as a reporter).
● Publication, formatting, and optimization of content in WordPress, including the use of
SEO plugins and other functionalities.
TV Globo/Big Brother Brasil - Reporter
DECEMBER 2022 - APRIL DE 2023
● Real-time coverage of the most famous brazilian reality show on the official website,
working with multidisciplinary teams for audience engagement and constant updates.
● Identification and execution of strategic topics, seizing opportunities to expand the reach
and interest in the content.
● Fact-checking and conducting interviews with diverse sources (advisors, family
members, friends).
● Monitoring the reality show's impact on Tweetdeck, identifying trends and insights to
guide content production.
Lubi - Social Media Manager Freelancer
NOVEMBER 2022 - MAY 2023
● Definition and implementation of the company's social media strategy, resulting in a 94%
increase in reach within the first month.
● Production and editing (Lightroom, Capcut) of multimedia content and strategic
copywriting, aligned with branding and market trends.
● Coordination of the creative team, briefing and monitoring the work of photographers
and designers.
● Monitoring and analysis of metrics to identify insights and optimize the performance of
campaigns and content.
● Implementation of actions to strengthen relationships with followers and build an
engaged community around the brand.
TV Globo/Gshow - Web Content Editor
JANUARY 2022 - JUNE 2022
● Content production (Photoshop, Canva) and copywriting for the entertainment section of
the biggest Brazilian TV channel's Facebook (13M), Instagram (1M), and Twitter (2.5M)
accounts. Scheduling and automation via Creator Studio.
● Editing of the homepage and verticals. Distribution strategies on the homepage and
social media (Creator Studio, Media Studio). Sending push notifications (Airship) to
engage the audience.
● Content performance analysis to optimize strategies and suggest topics for the website
based on trends.
● Task management with multidisciplinary teams through Trello.
EDUCATION
Pontifical Catholic University of Rio Grande do Sul (PUCRS) - Postgraduate Studies
APRIL 2025 - HOJE
Postgraduate Degree in Digital Influence, Content, and Strategy
Federal University of Rio de Janeiro (UFRJ) - Undergraduate Studies
AUGUST 2016 - AUGUST 2021
Bachelor's Degree in Social Communication with a Major in Journalism
IDIOMAS
Portuguese (Native), English (Fluent), Spanish (Intermediate), French (Basic)
CERTIFICADOS
Digital Content Production - Getúlio Vargas Foundation (FGV)
APRIL 2025
Deep dive into SEO - RD University
JANUARY 2025
Storytelling - Ivan Mizanzuk
MARCH 2022
Journalism and TV - focus on Sports Commentator - Telezoom Space
NOVEMBER 2018
Facebook Ads and Instagram Ads - Udemy
AUGUST 2018
Photoshop CS6 - Udemy
JUNE 2018
