Luisa Bertuch

Luisa Bertuch As a seasoned graphic designer, I bring a unique perspective, having developed practical knowledge, helping businesses and individuals create compelling content and eye-catching designs that capture their audience’s attention and boost engagement. Argentina / Switzerland - --https://lbertuch.myportfolio.com/work EXPERIENCE EDUCATION Freelance Graphic Designer, Costa Rica, USA, Argentina -- ACTUAL I seek to create comprehensive projects that stand out in the market with an extra creative and original touch, making them memorable. I have worked with very positive results and a very good relationship with all my clients. UX Design Institute, Ireland -- UX Design Cala Luxury Vacation Homes, Costa Rica --- Graphic design managment (JUL 2021 - JUL 2022) • Understand the structure of brand identity: how visual and verbal executions come together to create a luxurious brand experience. • Be responsible for establishing and overseeing the creative vision of concept art design to be carefully adapted and carried through social, digital, multimedia and other media. 2014 Syrah Global, Real Estate Developer, Argentina -Art Director (MAR 2020 - MAR 2022) • Branding ideas, media execution and design material as requested. • Lead and contribute creative ideas for the different types of assignments that are presented. • Management and creative advice for digital campaigns. • Design for a wide range of digital assets and concept development, generating a message business and attracting the audience. Unimago Editorial, Argentina -- Editorial Design (AUG 2014 - JUN 2021) • Publication of books, booklets and magazines for international publishers. • Editing, correction of style and coordination of editorial projects. • Content editing Design and layout of originals. • Photographic productions and art direction of books. • Image selection and coordination of the internal image bank. Aloha MKT, Argentina -- Production Graphic Designer (AUG 2017 - NOV 2019) • Development of creative ideas and integral production of different stands activations. • Realization of disruptive and innovative Audiovisual Productions to generate viralization and greater impact on Digital Media. Content for: Nina Ricci, Paco Rabanne, 212 VIP, Jean Paul Gaultier & Carolina Herrera. • Performance of BTL actions. • Custom presentations Media and original designs. • Content for social networks, branding, posters, packaging designs and digital art. Avon Cosmetics, Argentina -- Art Director (MAY 2015 - DEC 2016) • Responsible for the conception and design of integrated advertising campaigns, managing the creative process, and ensuring all work is strategically and creatively on point. Ensuring all projects are completed on time and within budget. • Responsible for the design and monitoring of sales catalogs for the market of Chile. • Creative direction in photograph and video product productions. Avon Cosmetics, Argentina -- Graphic Design Internship (MAR 2013 - DEC 2013) • Internship in the Design sector for the cosmetic brochure for Latin American region. • Scouting and pre-selection of models. • Preparation of high resolution materials and digital retouching. ACTUAL Digital House, Argentina -Full-Stack Web Developer 2019 Jungla Espacio Cultural, Argentina -Creativity and Motion Graphic Universidad de Palermo, Argentina -Graphic Design 2011 - 2015 Holy Trinity College, Argnetina -- Bilingual Bachelor. Art & Social Sciences modality 1996 - 2010 SKILLS Adobe Creative Suite Microsoft Office UX Methodology Figma Interpersonal Communication LANGUAGES Spanish (Nativa) English (Advance) Portuguese (Beginner)