Luis Lopez

LUIS ALBERT Toronto, ON- luisalbert.net WORK EXPERIENCE Givecloud EDUCATION 09/23-now CX Specialist Deliver ongoing technical support through Humber College Institute of Technology live chat and email Post Graduate Diploma in UX Design Create user-friendly documentation for - complex technical information through knowledge base articles George Brown College Create instructional videos to help users Advanced Diploma in Business Administration navigate technical aspects effectively and Marketing- TOOLS AND SOFTWARE Contra 09/23-now Product Designer/UX UI Designing and building user-centric solutions. Specializing in consumer-facing digital products and brand identity. Adobe PS, XD Figma, Canva, Miro, Blender Hubspot, Trello, Notion, MS Suite SEO, Paid Ads (Google, Facebook, Instagram) SKILLS The Brand Power Company 06/23-11/23 pages and created email newsletters Conducted audience analysis to tailor content to specific user groups, ensured personas, Typography, Branding consistency in style and terminology, and Competitive analysis, User interviews, kept documentation up-to-date. Usability testing, Journey mapping Format content to optimal functionality for Heuristic evaluation, User flows, web, using a content management system Information architecture English, Spanish Developed engaging content for website focusing on mid-market audiences Wireframes, Prototyping, User LANGUAGES Project Assistant/Technical Writer (CMS) Digital Main Street 03/21-09/21 Digital Account Coordinator Developed, designed, and managed ecommerce websites for small businesses Provided copywriting and brand strategy to improve audience segmentation Managed sales channels, onboarded users, and created post-launch marketing campaigns