Luis John Phol Bautista Tolentino

I’m a results-driven Ad Operations Specialist with hands-on experience in launching and optimizing native advertising campaigns across platforms like Taboola and Outbrain. My focus is simple: create performance-driven campaigns that convert. With a keen eye for data and audience targeting, I’ve consistently improved engagement, CTR, and ROI through smart testing and real-time optimizations.

Beyond campaign setup, I bring a creative edge—having served as a Social Media Manager and Digital Marketing Specialist in the public sector, where I designed compelling visuals and built strong community engagement strategies.

I also have a background in legal management and administration, gained through my internship at a private law office. This experience honed my attention to detail, organizational skills, and ability to navigate structured processes—skills that now strengthen my campaign planning and execution.

I combine analytical thinking, creative storytelling, and platform expertise to bring ads to life—driving measurable impact for both brands and audiences. Whether it's crafting a scroll-stopping headline or setting up the backend logic of a campaign, I’m passionate about making digital content work harder and smarter.

📌 Skills: Native Ads (Taboola, Outbrain, Zemanta) · Campaign Optimization · A/B Testing · Budgeting & Bidding · CRO · Meta Business Suite · Canva · Adobe Creative Suite · Legal Administration

Let’s connect if you’re looking for someone who understands both ad performance and creative alignment—and can bring both together to deliver results.