Luis Fernando Valentín Pérez

LUIS FERNANDO VALENTÍN PÉREZ MA R K ET ING STRATEG I STS I am a passionate and creative professional with more than 5 years of experience in social media management and strategy. My collaborative approach and ability to communicate effectively with multidisciplinary teams ensures that campaigns are not only creative but also aligned with the company's business objectives. E D U C A TI O N GRADUATE IN ADMINISTRATION AND MARKETING UNIVERSIDAD PANAMERICANA, MEXICO. August 2013 - December 2018 E X P E RI E NCE INTERN SEP 2016-JUN 2017 “Miraplástek” - Aguascalientes Team leadder focused on updating digital media and online communication in the company, worked together on several projects CERTIFICATES - UPDATED • Exercising Leadership: Foundational Principles Harvard University • Professional Data Analysis Certificate Google • Digital marketing and its data-based analysis Tec de Monterrey • Digital Marketing Strategy Edinburgh University oriented to customer service with interdisciplinary groups. “P&G” - Mexico City JAN 2018-MAR 2018 Development in data analysis activities and measurement of effectiveness of new product campaigns. MKT MANAGER SEP 2018 - SEP 2019 “HERNANDEZ Y ASOCIADOS” Marketing team leader, work focused on the development of small entrepreneurs, providing comprehensive advice and application of L A N G U A GE administration, sales, mkt tools, among others techniques, effective in more than 20 companies. SPANISH “GLOBAL TRAVENTS” ENGLISH MKT manager, focused mainly on the application ITALIAN OCT 2019 - OCT 2024 of marketing techniques in online and offline media, managing to position itself as the most important travel agency in the center of the country. SKI L L S •ADAPTABLE •CREATIVE •DATA ANALYST •STRATEGIC THINKER •EFFECTIVE AND EFFICIENT COMMUNICATOR •LEADER AND PROJECT MANAGER •TEAM ORIENTATION •ATTENTION TO DETAIL •RESULTS-ORIENTED MENTALITY. TAX GODDESS OCT 2024 - JULY 2025 I led the MKT Team at this American firm, managing a multidisciplinary remote team and ensuring consistency in brand positioning for a demanding and technical audience. I designed and executed quarterly plans focused on generating qualified leads, automating processes, and optimizing content for each stage of the funnel. I implemented results-oriented executive reports and financial KPIs. I fostered internal culture through creative initiatives, workshops, and cross-functional communication.