Luisa Fernanda Giraldo Osorno
•- LINKEDIN
BEHANCE
SUMMARY OF QUALIFICATIONS
Over 10 years of experience in management, design and leadership of communication
processes at the corporate level.
Strong background in e construction and execution of digital strategies, characterization of
audiences, design and execution of media and press plans
Proven skills in design and execution of campaigns, events, media plans; and design of
graphic and audiovisual material.
Demonstrated ability to in the handling of audiovisual, graphic, digital and office automation
tools.
Professional communication skills include fluency in English and Spanish
B.Sc. in Audiovisual Communication
Computer skills include: - MS Office, internet and email
- Office 365
-Suit Adobe (Illustrator, Photoshop, Premier)
- Canva
- Email marketing (Hubspot, Mailchimp)
- Web Desing: Wordpress, Joomla
- Facebook ads, Google adwords
EDUCATION
High school
Cooperativo Juan del Corral, Copacabana, Antioquia, Colombia
Bachelor of Audiovisual Communication
University of Medellin
.
PROFESSIONAL EXPERIENCE
Communication Freelancer - Remoto
- Servicetime Express - Ontario Canada
- Andecol Foundation - Colombia
Website creation and design
Graphic design for social networks and advertising material
Content creation for social media marketing
Design of corporate reports and creative presentations
Corporate image consulting
Creation and development of communications and digital marketing plans
Service portfolio design
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COMMUNICATOR
Andecol Foundation, Medellin Colombia
Management of social networks and website
Consolidation and maintenance of databases of donors, benefactors and potential
clients.
Designing graphic and audiovisual content for digital and physical media (e.g.,
newsletters, email marketing, press releases, e-cards)
Planning, coordinating and executing educational, corporate and social events for
100+ people.
Conducting and emceeing large social and corporate events, and creating scripts.
Fundraising and resource management for events and sponsorships
COMMUNICATIONS ANALYST
The Rehabilitation Committee, Medellin, Colombia
2017 – 2020
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Management of social networks and website
Consolidation and maintenance of databases of donors, benefactors and potential
clients.
Lead charitable events for 2,000+ people
Conducting and emceeing large social and corporate events, and creating scripts.
Fundraising and resource management for events and sponsorships
Management of free press, including the organization of press conferences
Training of institutional spokespersons
building and maintaining inter-institutional and union relations
Creating and maintaining relations with the public and private sector
Budget management and cost optimization
Supplier management
Leading brand activations and corporate image positioning at different events
Perform management reporting
Accompany advertising agencies in the creation of campaigns.
Approval of graphic and publicity material
