Luis Berumen

Luis​ ​Berumen-​ ​|​-WWW.BERUMENDESIGN.COM Accomplished,​ ​tech-savvy​ ​professional​ ​with​ ​a​ ​track​ ​record​ ​of​ ​success​ ​in​ ​creating​ ​value​ ​via​ ​innovative​ ​design. Go above and beyond to ensure top-quality user experiences. Possess multi-lingual abilities and exhibit superior communication skills while collaborating with multiple departments and leading interdisciplinary teams during various​ ​product​ ​and​ ​concept​ ​design​ ​initiatives. SKILLS Agile​ ​UX Lean​ ​UX UX​ ​Design Design​ ​Thinking Value​ ​proposition​ ​canvas UI​ ​Design Product​ ​Development Problem​ ​Resolution Concept​ ​Development Sales​ ​&​ ​Marketing Mobile​ ​App​ ​Design Data​ ​Visualization Project​ ​Management Business​ ​Development User-Centered​ ​Design Prototyping Graphic​ ​Design Design​ ​Research Team​ ​Leadership Client​ ​Relations Product​ ​Launch KEY​ ​ACCOMPLISHMENTS ● ● ● ● Earned​ ​Master’s​ ​Degree​ ​in​ ​Product​ ​Development. Founded a design studio (Berumen Design) offering services in UX/UI Design, Product​ ​Design,​ ​and​ ​Graphic​ ​Design. Yielded a 30% sales increase for a Panasonic online store after directing the redesign of web pages and digital materials as well as developing new Internet-based​ ​marketing​ ​campaigns. Helped the Myle team to develop their indiegogo campaign, which reached 170%founding​ ​(July​ ​2,​ ​2015)​ ​in​ ​less​ ​than​ ​15​ ​days. CAREER​ ​TRACK DOCBOSS​ ​(Calgary​ ​Alberta) Lead​ ​UX​ ​Designer May​ ​2016​ ​-​ ​October​ ​15,​ ​2017 ● Complete redesign of the flagship product, redefining key aspects of the user experience​ ​and​ ​providing​ ​guidelines​ ​for​ ​future​ ​development. ● Worked with the product owner, developer team, project managers and customer support reps outlining specifications for the product, release planning, taking ownership for usability issues and creating consensus among stakeholders​ ​during​ ​the​ ​design​ ​process. ● Participation in user testing sessions for concept validation, need finding and user​ ​feedback. ● Development of support materials and user guides to assist customer support and​ ​marketing​ ​efforts. ● Creation of wireframes, design specs, interaction specs, high-fidelity prototypes, and​ ​use​ ​case​ ​scenarios. ● Rapid​ ​prototyping​ ​for​ ​concept​ ​testing​ ​and​ ​stakeholder​ ​engagement. ● Incorporation​ ​of​ ​analytics​ ​research​ ​in​ ​product​ ​planning​ ​and​ ​road-mapping. BERUMEN​ ​DESIGN​ ​(Calgary,​ ​Alberta), Owner​ ​/​ ​Freelance​ ​UX​ ​Designer October​ ​2011​ ​-​ ​Present ● Oversee all aspects of a design studio specializing in UX/UI Design, Graphic Design,​ ​Product​ ​Design,​ ​and​ ​Concept​ ​Development. ● Champion​ ​new​ ​marketing​ ​and​ ​sales​ ​strategies​ ​to​ ​garner​ ​new​ ​business ● Provided design services for various local start-up companies such as Osprey Analytics,​ ​Starscriber,​ ​Myle,​ ​OnGuard​ ​and​ ​MyMobileCoverage. ● Headed design projects that landed products in multiple publications and magazines. 2 TECHNOLOGIES &​ ​TOOLS HTML CSS​ ​/SCSS JavaScript React​ ​JS MS​ ​Office Axure Adobe​ ​XD Sketch Invision​ ​App Adobe​ ​Illustrator Adobe​ ​Photoshop Affinity​ ​Designer Pinegrow​ ​ Bootstrap Foundation Flash InDesign​ ​ Solidworks​ ​ Rhinoceros​ ​3D​ ​ Keyshot 3d​ ​printing CAREER​ ​TRACK​ ​(Continuation) OILDEX​ ​(Calgary,​ ​Alberta), Senior​ ​UX​ ​Designer July​ ​2015​ ​to​ ​April​ ​2016 ● Visualize user-centered design solutions to complex procurement to pay workflows in​ ​an​ ​Agile​ ​environment. ● Create​ ​concepts​ ​for​ ​the​ ​software​ ​UI​ ​framework​ ​and​ ​develop​ ​design​ ​principles. ● Work with software development, user experience, and implementation to build a culture​ ​of​ ​design​ ​excellence. ● Develop​ ​a​ ​software​ ​style​ ​guide​ ​outlining​ ​design​ ​elements​ ​and​ ​interaction​ ​patterns. ● Build a library of design resources including icons, illustrations, and widgets, with respective​ ​code​ ​samples. ADP​ ​(Calgary,​ ​Alberta), UX​ ​Designer​​ ​III March​ ​2015​ ​to​ ​June​ ​2015 ● Analyzed, studied and understood applications, its user objectives, and the desired user​ ​experience. ● Acted as the user-advocate during the development process, present early-stage designs for testing, and offered implementation suggestions from a user-centered perspective. ● Prototyped & prepared visual design artifacts, following ADP's design language, and excel​ ​at​ ​articulating​ ​motivation​ ​and​ ​reasoning​ ​behind​ ​design​ ​decisions ● Share,​ ​tested​ ​and​ ​reviewed​ ​designs​ ​for​ ​feedback​ ​and​ ​effectiveness ● Collaborated with developers, product owners, architects and analysts to develop product​ ​true​ ​to​ ​design ● Participate​ ​in​ ​Scrum​ ​team​ ​/​ ​Agile​ ​software​ ​development​ ​life​ ​cycle ● Report​ ​progress​ ​and​ ​status​ ​of​ ​assigned​ ​tasks​ ​to​ ​project​ ​teams​ ​and​ ​management MYMOBILECOVERAGE​ ​(Calgary,​ ​Alberta), UX/UI​ ​Designer​ ​Lead August​ ​2013​ ​to​ ​January​ ​2015 ● Held role for web-based interfaces for data visualization tools with mobile phone carriers,​ ​international​ ​regulators,​ ​and​ ​governments. ● Initiated​ ​concept​ ​development​ ​efforts​ ​for​ ​new​ ​products​ ​and​ ​services. ● Headed app design initiatives for iOS, Android, and Blackberry for mobile devices and​ ​tablets. ● Designed​ ​and​ ​prototyped​ ​industrial​ ​design​ ​projects. ● Utilized​ ​graphic​ ​design​ ​expertise​ ​to​ ​create​ ​marketing​ ​materials​ ​and​ ​presentations. ● Established a project list that included companies/organizations such as Sprint, Nextel, Airhob, Verizon, Ministry of Information Technologies and Communications of​ ​Colombia,​ ​ATT​ ​Boliva,​ ​among​ ​others. MOUNTAIN​ ​CREST​ ​BREWING​ ​CO​ ​(Calgary,​ ​Alberta), POS​ ​Design​ ​Manager March​ ​2008​ ​to​ ​September​ ​2011 ● Coordinated​ ​the​ ​production,​ ​storage,​ ​and​ ​distribution​ ​of​ ​POS​ ​materials. ● Assumed​ ​accountability​ ​for​ ​the​ ​art​ ​direction​ ​and​ ​branding​ ​of​ ​the​ ​company’s​ ​55 brands​ ​spread​ ​throughout​ ​Canada,​ ​USA,​ ​and​ ​Mexico. ● Oversaw​ ​creation​ ​of​ ​in-store​ ​marketing​ ​materials. ● Developed​ ​an​ ​online​ ​tool​ ​designed​ ​to​ ​allow​ ​sales​ ​representatives​ ​to​ ​create​ ​their own​ ​promotional​ ​materials​ ​and​ ​manage​ ​internal​ ​budgets​ ​on​ ​expenses​ ​related​ ​to POS​ ​merchandise. Luis​ ​Berumen​ ​|​ ​-​ ​ ​|​-​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​www.berumendesign.com 3 CAREER​ ​TRACK​ ​(Continuation​ ​) FOOD​ ​CULTURE​ ​MUSEUM​ ​(Barcelona,​ ​Catalunya) Design​ ​Consultant October​ ​2006​ ​-​ ​October​ ​2008 ● Consulted on various art projects in support of events and exhibitions, including “Taste and Tongues” exhibition projects in Brazil, Buenos Aires, and Montevideo. ● Designed​ ​art​ ​materials​ ​and​ ​supported​ ​the​ ​creation​ ​of​ ​online​ ​art​ ​catalogues. ● Managed​ ​and​ ​maintained​ ​digital​ ​archives. NOW​ ​[NOT​ ​ONLY​ ​WEBS]​ ​(Barcelona,​ ​Catalunya) Art​ ​&​ ​Usability​ ​Director April​ ​2006​ ​-​ ​November​ ​2007 * Enhanced online image of clients by facilitating Internet-based marketing campaigns for​ ​Panasonic​ ​Spain,​ ​Daewoo,​ ​Escac,​ ​and​ ​Central​ ​Lechera​ ​Asturiana. * Held art direction role for digital materials such as newsletters, online interfaces, side banners,​ ​web​ ​pages,​ ​portals,​ ​and​ ​microsites. *​ ​Assumed​ ​lead​ ​role​ ​for​ ​the​ ​redesign​ ​for​ ​a​ ​Panasonic​ ​online​ ​store. IDEEN​ ​PUBLICIDAD​ ​(Guadalajara,​ ​México) Art​ ​&​ ​Usability​ ​Director August​ ​2003​ ​-​ ​June​ ​2005 * Played a key role in the conceptualization, planning, and development of didactic material​ ​for​ ​internal​ ​use​ ​at​ ​Kodak​ ​of​ ​Mexico. * Contributed to graphic, web, and industrial projects for a client list comprised of Conafor,​ ​Jalisco​ ​Stadium,​ ​Vivendi,​ ​and​ ​Magno​ ​Centro​ ​Joyero. EDUCATION ELISAVA,​ ​ESCOLA​ ​SUPERIOR​ ​DE​ ​DISSENY​ ​(Barcelona,​ ​Spain) September​ ​2005​ ​-​ ​May​ ​2006 Master​ ​Degree​ ​in​ ​Product​ ​Design Postgraduate​ ​programs​ ​in​ ​Product​ ​Development​ ​and​ ​Product​ ​Conceptualization ​INSTITUTO​ ​TECNOLÓGICO​ ​DE​ ​ESTUDIOS​ ​SUPERIORES​ ​DE​ ​OCCIDENTE (Guadalajara,​ ​Mexico) Bachelor​ ​Degree​ ​in​ ​Integral​ ​Design Earned​ ​Lectio​ ​Brevis​ ​Award​ ​for​ ​“Best​ ​Student​ ​of​ ​His​ ​Career​ ​Generation” Certifications ● ● ● ● Design​ ​Thinking​ ​for​ ​Innovation Software​ ​Product​ ​Management Certified​ ​SolidWorks​ ​Associate​ ​Examination​ ​-​ ​(CSWA) Advanced​ ​Google​ ​Analytics Other​ ​relevant​ ​information: UX/UI​ ​Trainer​ ​for​ ​the​ ​Knowledge​ ​Network Accomplished toastmaster (Advanced toastmaster, silver award, two times winner of humorous​ ​speech​ ​contest) Dale Carnegie Course: Effective Communications & Human Relations/Skills For Success Luis​ ​Berumen​ ​|​ ​-​ ​ ​|​-​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​www.berumendesign.com