Lucy Skupien

I am a Real Estate Marketing Specialist & Consultant, with extensive experience in the Real Estate industry. 

I am currently preparing to get my real estate license and become a realtor. 

I like challenges and to be quick on finding solutions when a problem arises. I thrive on facilitating ideas, and by being effective. Through my career, I have developed strong management, entrepreneurship and leadership skills. 

My experiences have enabled me to build a record of achieved results facing many challenges and I look forward to new opportunities to think outside of the box. 

As a Marketing Specialist I work across multiple functions and teams to ensure continued success in development, management, and production of marketing content & campaigns across email, search engines, and other digital channels/platforms.

What I Do:

Develop and execute marketing campaigns across multiple platforms to drive customer acquisition, retention, upsell and new feature adoption

Drive innovation, testing, optimization, and tracking of our existing email, SEM, and digital marketing programs as well as identify new opportunities and channels

Develop new product messaging opportunities and value propositions that stand out across multiple marketing channels

Create, map, and implement appropriate messaging journey with a constant eye on fine-tuning

Manage client database program 

Create & prepare all buyer & seller consultation packages. 

Coordinate the preparation of all listing & open house flyers, graphics, signage and all other marketing materials.

Manage & update agent website(s), blog(s), Facebook page and online listings on Zillow, Realtor.com, Trulia.

An expert on BY REFERRAL ONLY SYSTEMS from creating material to putting the system to work.

Manage agent’s social media presence.

Create sponsored ads and boots posts on Facebook.

Track & coordinate all inbound leads from websites, social media & other online sources.

Coordinate all client & vendor appreciation events.

Regularly obtain client testimonials for websites, social media & other marketing materials.

Coordinate & implement agent marketing videos & property videos on website(s), blog(s), social media and client database email campaigns.

SEO.

Create Flyers, Banners, Logos, Videos, E-mails on Mailchimp.

Create and maintain Wordpress website