Lucy

Results-driven Paid Media Specialist with experience managing Meta and TikTok Ads for DTC eCommerce brands,specializing in fitness and lifestyle. Proven track record of improving performance metrics, achieving up to 3.1x

ROAS and reducing CPA by over 30% through data-driven optimization, creative testing, and full-funnel strategy execution. Skilled in campaign scaling, audience segmentation, and performance analysis using Looker Studio and Ads Manager dashboards.

International Recruiter with 6+ years of experience in full-cycle recruitment across IT, non-IT, iGaming, Digital Marketing, Crypto/Web3, and international markets: Europe,US,UK, Asia, Canada, Africa, UAE. Experienced in sourcing, screening, interviewing, and closing Junior, mid to senior level roles globally. Strong background with ATS Systems, Job boards; LinkedIn Recruiter, Indeed, Telegram communities, Cold Search, HH, Djinni, and Facebook, Skilled in building structured hiring pipelines, stakeholder management, and delivering quality hires aligned with business goals.