Luciano Drehmer

Main Skills: Creative Direction / Design Direction | Branding + Strategy + Online Design (Ui/UX) + Offline Design (Packaging/Collateral) + Advertising.

Secondary Skills: Marketing / Sales / E-Commerce / Social Media

Other Relevant Skills: I build and lead teams / Processes, SOPs and KPIs / Scale and Manage Design, Media and Production departments.

I have a 15 year course of professional experience on the creative industry across all platforms.

I’ve worked with international teams in Asia and Latin America creating strategy and design across all platforms working with top tier global companies like Nike, Amazon and others creating strategy and design across all platforms.

In the last years, I have been working with companies from countries such as China, Singapore, Hong Kong, USA, Brazil and Thailand, creating brand strategies, design systems and optimizing businesses looking for sales, consumer engagement, scale, quality and sustainability.

My work helped companies around the world substantially grow in consumer engagement and sales. In Asia I helped one brand revive from near death to U$ 800k / month profit in one of the critical initiatives I needed to undertake – Branding, UX Design, Packaging, Design Strategy and Design Systems were fundamental ingredients. I also led a big design team at Amazon and we redesigned their most important business in China – the Global Store – this new version substantially increased the impressions, traffic and conversions.