Lucian Pop

Contact- (Mobile)- www.linkedin.com/in/lucianpop-b (LinkedIn) Top Skills Multitasking Lucian Pop Amazon Brand Manager | E-commerce Growth Strategist | PPC & Listing Optimization Expert | Scaling Brands on Amazon Timiş, Romania Summary Driving Growth & Profitability for Amazon Brands Client Orientation Creative Problem Solving Languages Romanian (Native or Bilingual) English As a data-driven Amazon Brand Manager with 7+ years of experience, I specialize in scaling brands, optimizing PPC campaigns, and launching high-converting products. My expertise spans Amazon SEO, listing optimization, and external traffic strategies, enabling brands to achieve sustainable growth. Spanish (Elementary) Certifications Create a Brand Strategy Brand and Marketing Integration Brand Leadership: Building Brand and Culture Building a Product from Scratch Sales Strategies and Approaches in a New World of Selling Managing 250+ SKUs across multiple categories, optimizing listings and ad performance to drive revenue. $20K+ in monthly PPC spend, generating $80K-$130K in ad-driven revenue with ACOS as low as 15%. Listing Optimization Expert – Leveraged Helium 10, Data Dive, A/B testing, and enhanced A+ Content to improve organic rankings and conversion rates. Coordinating data-driven product launches in high-demand, lowcompetition niches, ensuring rapid ranking and long-term success. Expanded international market reach, increasing revenue share through Amazon EU & NA marketplace strategies. Implementing Amazon DSP & external traffic campaigns (Google Ads, Facebook Ads), boosting organic ranking by 25% and repeat purchases by 30%. Brand Protection & Compliance – Enforced Amazon Brand Registry, Transparency Program, and hijacker prevention, maintaining 100% brand control. Tools & Expertise: ✔ Amazon PPC & DSP – Data-driven ad campaigns ✔ Helium 10, Data Dive, Datarova, Jungle Scout – Advanced keyword & SEO optimization ✔ ClickUp, Trello, Asana – Cross-functional project management ✔ Amazon FBA Logistics & Inventory Forecasting – Optimized supply chain efficiency Page 1 of 5 ✔ External Traffic – Google Ads, Facebook Ads, Influencer Marketing, Billo Interests & Future Trends Exploring emerging technologies in e-commerce such as RUFUS AI, COSMO AI, and LEO (LLM Engine Optimization), to shape innovative customer experiences and the future of online shopping. Passionate about helping brands maximize sales, optimize their listings, and build long-term success on Amazon. Let’s connect! Experience NDA Amazon Company Amazon Brand Manager January 2024 - Present (1 year 3 months) Timişoara, Timiş, Romania - Managing 250+ SKUs (child listings) across multiple categories, optimizing SEO, pricing, listing structure, and ad performance. - Developed a multi-tier PPC strategy (Sponsored Products, Sponsored Brands, DSP retargeting), leveraging Amazon DSP, reducing ACOS from 25% to 18% and increasing ad-attributed revenue by 35%. - Listing Optimization and A+ Content, improving conversion rates by 18% through keyword optimization, A/B testing, and improved product images & titles (Data Dive, Datarova, Helium 10). - Coordinating product launches focusing on high-margin, high-demand, lowcompetition niches, ensuring rapid ranking, stable profitability, and long-term success. - Expanded the brand into multiple marketplaces (EU, NA), increasing international revenue share by 20% - Executed external traffic campaigns via Google Ads & Facebook Ads, improving organic ranking by 25% and increasing repeat purchases by 30%. - Designed an inventory forecasting model, maintaining a 97%+ in-stock rate while reducing storage fees by 15%. - Brand Protection & IP Management: Implemented Amazon Brand Registry, Transparency Program, and proactive hijacker removal strategies, ensuring 100% brand control and preventing unauthorized sellers. - Customer support and service optimization, increasing customer satisfaction. Page 2 of 5 - Coordinating a team of 5+ VAs (ClickUp, Asana). Amazon Amazon Seller Consultant January 2022 - January 2024 (2 years 1 month) Timişoara, Timiş, Romania - Consulted for 25+ Amazon brands, leading to an average 25-35% YoY revenue growth. - Specialized in listing optimization, using Helium 10 & DataDive to optimize product titles, bullet points, A+ Content, and backend search terms, increasing conversion rates by 18%. - Executed new product launches by identifying high-margin, high-demand, low-competition niches, ensuring rapid organic ranking and stable sales growth. - Optimized PPC campaigns for budgets ranging from $10K–$30K/month, reducing ACOS to 17% and increasing ROAS by 25%. - Developed and tested A+ Content & Brand Story strategies, increasing session time by 25% and conversion rates by 18%. - Brand Protection & Compliance: Advised clients on Brand Registry enrollment, counterfeit prevention, and hijacker removal strategies, helping maintain 100% brand integrity. - Managed Amazon Vine & proactive customer feedback strategies. - Effective management of virtual teams & external collaborators using Trello, Asana. AmzDivision Product Launch Manager January 2020 - January 2022 (2 years 1 month) Timişoara, Timiş, Romania - Developing Launch Strategies – Crafting tailored product launch plans that align with brand goals, ensuring maximum impact. - Product Listing Optimization – Ensuring that product listings were fully optimized for Amazon SEO, with high-quality images, descriptions, and keywords. - PPC Campaign Strategy & Execution – Managing Amazon advertising campaigns to boost visibility and drive initial sales. - Market Research & Competitor Analysis – Conducting deep dives into market trends, competitor performance, and customer preferences to inform launch strategies. Page 3 of 5 - Monitoring & Reporting – Tracking product performance post-launch, gathering insights, and refining strategies for continuous improvement. - Cross-Department Collaboration – Coordinating with teams in sourcing, marketing, and customer service to ensure seamless product launches. - Managed 15+ product launches, generating $600K+ first-year sales. - PPC launch & post-launch optimization, reduced TACoS from 30% to 18% Amazon Amazon Private Label Seller & Consultant January 2017 - January 2020 (3 years 1 month) Timişoara, Timiş, Romania - Built my successful private label brands ($50K+ monthly revenue). - Advanced keyword research & listing optimization (Helium 10, Jungle Scout,). - Customer reviews management (Early Reviewer Program) increased ratings significantly. - Managed inventory forecasting & supply chain operations (Excel). - Managed virtual teams effectively using Asana, Trello. - Customer support and service optimization, increasing customer satisfaction. - PPC launch & post-launch campaigns Sc Cesal Sa Area Sales Manager June 2015 - December 2016 (1 year 7 months) Timişoara, Timiş, Romania - Managed sales operations achieving 23% revenue growth YoY. - Strategic business development & team coordination. DAW Benta Romania Sales Representative – West Region, Romania June 2014 - May 2015 (1 year) Timişoara, Timiş, Romania - Exceeded annual sales targets by 28%. - Managed client relationships & inventory processes. Selena Group Area Sales Representative May 2013 - May 2014 (1 year 1 month) Timişoara, Timiş, Romania - Increased regional sales - Expanded customer base significantly. Page 4 of 5 DAW Benta Romania Sales Representative – West Region, Romania May 2012 - April 2013 (1 year) Timişoara, Timiş, Romania - Conducting site visits to identify and resolve client issues, ensuring high levels of satisfaction and service. - Performing monthly assessments of financial results for distributors and proposing actionable measures to improve relationships and business outcomes. - Continuously gathering market intelligence to stay informed on industry trends and competitors. - Creating and maintaining comprehensive client profiles, ensuring that all necessary data was collected to provide excellent service and streamline daily operations. Arabesque Sales Representative – West Region, Romania January 2011 - April 2012 (1 year 4 months) Timsioara, Romania - Promoting company standards and a diverse range of construction and industrial products to clients. - Analyzing customer needs and implementing tailored trade policies to maximize sales. - Conducting market research to identify new opportunities and expand distribution channels. - Developing the company’s portfolio by identifying, attracting, and securing new clients. - Negotiating and signing contracts to establish long-term partnerships. Education Tibiscus University Timisoara, Faculty of Economic Sciences, International Business Economy Economist, International Business Economy · (2007 - 2010) High School of Sports "Banatul" Timisoara Sports Instructor Diploma, certificate of professional competence, Handball · (2002 - 2006) Page 5 of 5