Lucero Cantu

SELF SUMMARY L I am an experienced Digital Communications Strategist seeking full time employment in the nonprofit/public service sector. I find myself in constant search of opportunities that combine novelty, humanity, and hard work to create meaningful dialogue and engagement for target audiences. C EXPERIENCE COMMUNICATIONS ASSOCIATE xREZ ART + SCIENCE LAB | FEB 2015 - CURRENT Brainstorm and executed varying website content, email and social media campaigns, and press releases. Maintained professional communications with outside LUCERO CANTU DIGITAL COMMUNICATIONS STRATEGIST departments, communities, and industry partners. Planned, promoted, and executed nationally recognized symposiums with 200+ guests in attendance. Managed volunteers at organization events and programs. DIGITAL DIRECTOR AMERICAN CONSERVATION COALITION | JULY 2018 - CURRENT Grown email marketing click rates to 10% above industry average Implemented new media marketing initiatives to generate cost-free products to increase engagement Manage campaign metrics for reports and to improve upon CONTACT--LINKEDIN.COM/IN/LUCEROCANTU for future campaigns Conceptualize and execute the #WhyIConserve campaign that reached 4,834,619 impressions COMMUNICATIONS MANAGER CONSERVAMERICA | MAY 2019 - CURRENT Create engaging social media posts for ConservAmerica's Facebook and Twitter audiences Strategize and grow an Instagram audience for the organization Work as a communications liaison between ConservAmerica and the American Conservation Coalition EDUCATION BACHELOR OF ARTS, MAJOR IN POLITICAL SCIENCE UNIVERSITY OF NORTH TEXAS | 2014 - 2017 GPA: 3.48 SKILLS Spanish proficient Social media strategy Email Marketing Web content development Copywriting Non-profit blogging Project management Adobe Photoshop & Indesign Mailchimp Wordpress