LUCAS TOLEDO
User Experience & Product Designer-
http://lucastoledo.co
SUMMARY
UX & Product Designer helping build better products people really want to use.
Helped redesign Mozio’s website UX and increase conversions ~90%. In parallel, I also designed
both iOS/Android (4+ rating) user experiences end-to-end.
Co-founded Adzol Media, an Ad Tech agency towards a successful exit.
Created digital campaigns and websites for multiple clients (Vodafone, SZW, EDP,
Teleperformance, etc) within creative agencies I worked and/or co-founded.
Background in Communication Research (MSc)
RELEVANT EXPERIENCE
UX/UI Designer (remote) at Mozio
April 2016 - April 2017
Mozio is an app that lets you search, compare and book your ground transportation anywhere
in the world. Contributed to the design and development of its product ecosystem (web and
mobile), collaborating with stakeholders, designers, and developers.
• Redesigned search & book experience, increasing conversions by ~90% over 3 months
• Designed the user experience of the iOS and Android mobile apps (use cases, user flows,
wireframes, prototypes, mockups)
• Oversaw design-to-code implementation with 20+ developers, through agile methods
• Designed multiple internal Tools & Dashboards
• Interaction design with Keynote and After effects
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RELEVANT EXPERIENCE
Senior Designer at Yarn Factory
May 2017 - January 2018
UX consulting for eCommerce and App clients. Done by auditing sales funnels and mobile App
KPIs, using available analytics (Google, Facebook Analytics) to determine issues and provide
actionable lists for improving conversions.
AdOps & Analytics at Adzol Media (co-founder)
Mar 2015 – Apr 2016
Promoted top iOS & Android apps with rewarded and incentivized user acquisition campaigns
worldwide. Responsible for: User acquisition, asset optimisation, traffic analysis and fraud
control, strategic business relationships with publishers/advertisers.
Digital Designer at Lisa Portugal (co-founder)
December 2012 - March 2015 (2 years 4 months)
Founder and creative partner. Responsible for creative concept development, design &
implementation of digital projects, consumer experience design, new business pitch and
creative direction.
Clients: Famous Grouse Portugal, EDP, Teleperformance, Belém Art Fest, Luxottica (Rayban,
Arnette), Sensodyne GSK, Miramoda Shanghai, among others.
UX/UI Designer + Creative at THEY
May 2012 - October 2012
User experience design, concept development and execution of communication campaigns,
brand activation, gamification and social media apps.
Clients: Vodafone, Amsterdam Schiphol, Corona India, MLDS Cancer Foundation, Aegon,
Natuurmonumenten (National Parks), SZW (Government of the Netherlands) & THEY.
EDUCATION
Universiteit van Amsterdam
MSc. Persuasive Communication Research (health focus), 2011 - 2012
University of Cambridge
Certificate of Proficiency in English (CPE), English, 2006 - 2007
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