Lovey Dua

Mobile: - Email:- LOVEY DUA Career Summary Mobile & Internet ecosystem enthusiast, 9+ years of experience in building consumer tech brands. Specialist in modern-day low cost Growth Hacks & Digital Marketing. Hands-on experience in ATL and BTL media. Spearheaded Marketing for popular internet platforms- WeChat, ibibo games. Career Objective Steer growth & marketing efforts for a customer focused business, aiming at building a valuable consumer tech brand. Current Employment Organization: Tencent India Designation: Associate Director: Marketing Tenure: December 2012- Till date Job profile & responsibilities o Leading Marketing & growth function for WeChat. Responsible for creation & growth of the WeChat ecosystem in India. o Regular growth via Digital Marketing channels and network/platform Growth Hacks. o Product/feature launches with ATL/BTL media- TV, Radio, Print, Outdoor, On-ground. o Engagement via content driven marketing on Social media and In-bound communication. o Impact marketing- movie-tie ups, celeb endorsements and other high reach vehicle tie-ups o Imagery building: PR, industry stories, category leadership stories. o Marketing planning, Budgeting, KPI management with the HQ. Key achievements for WeChat o Attained increase in key metrics by 2000% after mass media campaign o Maintained WeChat at No. 1 rank app on Play Store & App Store for over 2 months period, first app stay ahead of Whatsapp for that long. o WeChat became the highest online traffic aggregator of India from all ad networks across the country. o Accredited for executing the best growth hacks for getting initial critical mass of users. Previous Employment I. Organization: ibibo Group Designation: Senior Manager: Marketing Tenure: May 2011- November 2012 Job profile & responsibilities o Handled whole of Product and Brand Marketing at ibibo Multi-player & Social games. o Digital campaigns across web (SEM, GDN, ad-networks like TF, Vizury etc, affiliate channels & more). o ATL & BTL campaigns for mobile properties. TV, Radio & Print campaigns, launch events, Industry events, Mall activities & more. o Headed Rummy business, an online real cash game. Contributing directly to GMVs & net Revenues from the business. Key achievements for ibibo o Increased revenue of Multiplayer Games business by over 700%. o Created & executed first-ever Loyalty program which led to 100% increase in revenues from micro transactions on the overall gaming platform. o Was awarded with Star Performer award for Q1, 2012. II. Organization: Strika Entertainment India Designation: Marketing Manager Tenure: July 2008 till April 2011 Job profile & responsibilities o Driving brand campaigns in print to build up Strika brand in India o Alliances and trade exchanges across media platforms. o Planning of overall marketing strategies and aligning it with the efforts of circulation and sales force. o Solely managed Strika Entertainment’s establishment in India. o Drove the Joint Venture with The Bennett, Coleman and Company Ltd. and business strategies with them. Key achievements for Strika Entertainment o o o Successful launch of first Cricket Comic in India with highest circulation of 700K. Accredited for devising a cost effective pre-launch Media Plan. Cracked great ROI driven barters with leading radio and online media for pre & post launch phase. III. Organization: MIH Group Designation: Manager: Marketing & Research Tenure: July 2007 to June 2008 Job Profile: o Managing Print campaigns in Newspapers & Magazines. o Handled all Press releases and formal communications of MIH group. o Managing the whole set of BTL promotions in industry events and other B2B associations for Brand marketing outreach. Education o MBA from Guru Gobind Singh Indraprashta University, New Delhi -) o BBA from Guru Gobind Singh Indraprashta University, New Delhi -) o Class 12th (Commerce) in 2003 from St. Marks Sr. Secondary School, New Delhi. o Class 10th (Higher Secondary) in 2001 from St. Marks Sr. Secondary School, New Delhi. Projects & Training Undertaken o 8 weeks summer training (June- July 2005) at British Motors Car Co. Ltd as Sales trainee. o 10 weeks training at MIH Group as Research Intern (Research on various Indian Print groups) Personal Details DOB : March 13, 1986 Nationality : Indian Marital status : Married Passport No. : G-