Lovely Dianne Narbonita Samonte

DIANNE SAMONTE PERFORMANCE MEDIA MANAGER ADMIN ASSISTANT / PAYROLL - - Binalonan, Pangasinan, Philippines Detail-oriented and results-driven professional with experience in Media Buying, Administrative Support, and Payroll Management. Adept at optimizing digital advertising campaigns, managing office operations, and ensuring accurate payroll processing. Skilled in data analysis, budget management, scheduling, and email coordination, with a strong ability to streamline workflows and enhance efficiency. Seeking a dynamic role where I can leverage my expertise in digital marketing, organization, and financial administration to contribute to business growth and operational success. WORK EXPERIENCE PERFORMANCE MEDIA MANAGER 2023 - December | Awlogy | San Diego, California, USA Developed, implemented, and optimized cross-platform digital advertising campaigns on platforms such as Apple Search Ads, Meta Ads, Roku OneView, and Viant. Researched and segmented target audiences to tailor campaigns for maximum engagement and performance. Managed and allocated media budgets, ensuring cost-efficiency and adherence to financial goals. Monitored and optimized paid media according to client objectives and KPIs, achieving consistent delivery of campaign targets. Collaborated with a team to troubleshoot campaign issues and provide data-driven optimization recommendations for performance improvement. Analyzed multi-platform reports to identify the most cost-effective channels, optimizing campaign spend to deliver the best results for clients. Created comprehensive client reports using reporting dashboards and Google Sheets to track performance, budget pacing, and deliver actionable insights. Ensured all campaigns complied with brand guidelines and strategic goals, driving consistent brand messaging across all channels. ADMINISTRATIVE ASSISTANT / HR PAYROLL STAFF (PART-TIME) 2023 - Present | Precious Care International | Urdaneta City, Philippines Managed and organized daily remote office operations, ensuring seamless workflow and efficiency. Scheduled and coordinated virtual meetings, appointments, and employee shift rosters. Assisted in HR functions, including remote recruitment, onboarding, and maintaining digital personnel files. Handled communication with employees, clients, and vendors via email, chat, and video conferencing. Managed and organized company emails, responding to inquiries, prioritizing messages, and filtering spam. Organized and maintained company documents, contracts, and compliance records using cloud-based systems. Monitored and managed digital office resources, ensuring timely procurement and proper usage. Developed structured filing systems for easy retrieval of reports, policies, and employee records. Processed and managed employee payroll remotely, including salaries, deductions, bonuses, and overtime. Organized and maintained attendance records, leave requests, and timekeeping logs through online platforms. Ensured compliance with government-mandated contributions (SSS, PhilHealth, Pag-IBIG) and tax deductions. Scheduled and coordinated salary disbursement through online banking and payroll software. Prepared and distributed digital payslips while addressing employee payroll-related inquiries. Generated and maintained payroll reports for management and auditing, ensuring 100% accuracy. Processed final pay computations and clearance requirements for outgoing employees in a remote setup. ADMIN ASSISTANT / HR PAYROLL STAFF 2021 - 2022 | Philippine International Business Group (Aqua Planet) | Pampanga, Philippines Managed Aqua Planet’s email correspondence, responding to inquiries and organizing high-priority communications. Scheduled and coordinated remote meetings, maintaining calendars for executives and team members. Organized and updated internal company files, HR documents, and operational guidelines. Assisted in recruitment by screening applicants, scheduling interviews, and managing onboarding processes. Monitored and replenished office resources, ensuring smooth operations for remote employees. Developed internal documentation for workflow improvements, enhancing operational efficiency. Handled end-to-end payroll processing for employees, ensuring accurate computation of salaries, benefits, and deductions. Maintained digital records of attendance, leave requests, and overtime reports for payroll accuracy. Addressed employee concerns regarding salary adjustments, payslip discrepancies, and payroll-related issues. RECEPTIONIST 2017 - 2019 | Ginza Plaza Mall | Macau, China Served as the first point of contact for mall visitors, providing friendly and informative customer service to enhance the shopping experience. Assisted customers with inquiries, directions, and mall services, ensuring a positive and welcoming atmosphere. Managed a multi-line phone system, efficiently routing calls and addressing customer needs promptly. Coordinated and scheduled appointments for mall management and events, optimizing the use of time and resources. Maintained a clean and organized reception area, ensuring promotional materials and brochures were up-todate and accessible. Assisted in the planning and execution of mall events and promotions, collaborating with vendors and marketing teams to enhance visitor engagement. Handled lost and found items, documenting and tracking inquiries to assist customers in recovering lost belongings. Collected customer feedback to improve services and provide insights for management on customer preferences and concerns. PROJECT ACHIEVEMENTS Project 01 Meta Ads Campaign for Chevron's Mobile Application Launch: In 2023, I successfully secured over 1 million target installs, exceeding client expectations while managing a budget of over $20 million USD. Project 02 Achieved over 450 million impressions on Connected TV Ads: Successfully managed ad campaigns with a focus on lowering CPM, resulting in a higher reach and enhanced brand awareness. Project 03 Maximizing App Store Visibility Through Effective Apple Search Ads Management: Managed Apple Search Ads with a strategic focus on keyword optimization and bid adjustments, leading to increased visibility and a notable improvement in app store rankings. CERTIFICATIONS Google Skillshop: Discover Programmatic Adverstising Viant DSP Certification Program Series 1 Viant DSP Certification Program Series 2 Viant DSP Certification Program Series 3 Meta Ads Internal Process Google Ads Measurement Certification Google Ads Apps Certification Google Ads Search Certification Display & Video 360 Certification Exam Amazon DSP Campaign Certification Campaign Manager 360 Certification Exam The Trade Desk Edge Academy Certified: Executive Program SKILLS Digital Advertising Media Buying Task Management Audience Targeting Basic Graphics Designing Budget Management Budget Data Reporting Research and Data Campaign Management Forecasting Campaign Optimization Email Marketing and Transcribing Documentation SOFTWARE EXPERTISE Microsoft Office TapClicks LinkedIn Apple Search Ads Google Workspace Roku Twitter Canva ClickUp OneView Meta Ads Slack Adelphic / Viant EDUCATION 2013 - 2017 UNIVERSITY OF EASTERN PANGASINAN Bachelor of Business Administration, Major in Financial Management - - Binalonan, Pangasinan, Philippines