Louise Kirk

LOUISE KIRK E-​ ​ L www.linkedin.com/in/louise-kirk-6938b411 I’ve worked as a Senior Project Manager / Programme Director for over 15 years, delivering complex, multi-channel projects for leading agencies across WPP, Publicis, and Omnicom. My background spans large-scale website and eCRM builds, brand development, B2B product development, 360 campaigns, TVC production, brand strategy, and delivery. I have a strong track record in establishing agency processes, mentoring project manager teams, and managing multiple projects simultaneously—often with global stakeholders, C-suite clients, and third-party partners. Above all, I believe effective project management is as much about people as it is about process. It’s about understanding clients, anticipating needs, and bringing calm, clarity, and momentum to every stage of delivery. That aside, I’m a nice person, I’m easy to work with and can be trusted to get the job done! KNOWLEDGE -​ Strong leadership skills - excellent at managing teams and building strong client partnerships — with a proven delivery track record -​ 360 Global Campaign delivery - including social, video production, TVCs, K.V. photography production, toolkits and symposium materials -​ Brand Development - brand development including BT, HSBC launch of zing.me, Sitecore platform rebrand and XYB to name a few -​ Strong financial planning - management of agency staffing and resource planning, tracking projects and fiscal planning ranging from 50k to 6 million + account / project spend and overages forecasting TECHNICAL SKILLS -​ 360 project management skills - sprint delivery management / Agile, Kanban using Trello, Basecamp, Asana -​ Excellent technical knowledge - comfortable using DevOps, Confluence, deployment, development and integration with various CMS systems including: Sitecore Wordpress, Umbraco, Drupal -​ Excellent project management tools and process knowledge - JIRA, Asana, Miro, Figma, FigJam, PowerBI reporting, Screendragon, Clickup, Float, WorkFront, Smartsheets and Airtable / delivery processes across cross-functional teams including UX/UI, design, strategy, developer / technical team management 2 EXPERIENCE 2024 - 2025 / Project Director / DDBRemedy (Freelance/Remote) I am currently Programme Lead for one of DDBs key accounts; managing 2 PMs, with over 20 projects; managing our ongoing forecast of 700K per quarter. I am also running several large scale projects, including, B2B training materials, CEFs (Customer Experience Flows), programme and product level implementation guides and site UI redesign workstreams for Botox and other Allergan brands. 2023 - 2024 / Programme Director / HugoMRM (Freelance) Programme Director across several key accounts - Highlight was working as a partner Sitecore, where we delivered their new brand and digital UI experience from the ground up over a 10 month period. Working with C suite clients across EMEA and the US. This was an amazing project to lead with our senior Hugo & Cat leadership team.. Sitecore project deliverables included: -​ -​ -​ -​ -​ UI design experience development for platform including, Lead Gen, IDXP, Qualified lead flow for B2B Brand messaging development for Marketecture proposition for core products and services Development of marketing messaging for Martech products and services - flex of brand identity Development of Digital brand identity for Sitecore Cross functional management of UX; UI, copy, creative; strategy and dev teams Additional delivery builds - end to end from initial UX:UI to deployment include - Sabic, Avast Gen, Swiss Re, ECARX and Phoenix Group 2022 - 2023 / Project Lead / Zag (Freelance) Zag is a leading brand agency, my role was as client manager/delivery lead across a wide portfolio of clients including HSBC and BT and EE.. HSBC/Zing.me launch This project was for HSBC developing a new banking platform for Zing.me. The project required a full Go To Market (GTM) campaign, including eCRM programme development for pre and post launch communications. Project included: -​ -​ -​ Managing product vision development with brand design team and client product owners - part of product development team for launch / development of core messaging & experience for product services for Zing.me banking app Working with key clients to build and develop brand identity and guidelines GTM strategy and creative delivery (Zing.me) including eCRM and notifications campaign strategy 3 2021 - 2022 / Programme Director / AKQA (Freelance) Working as the overall delivery and overall Programme Management lead for key clients including The World Gold Council and Coca-Cola (TCCC). My team included 4 + project managers/producers tech lead and full development team. . -​ -​ FMCG - roll-out of Coca-Cola EMEA campaign in association with Marvel - this included app development alignment, loyalty programme development and TVC Programme lead delivering and managing team for TheGoldenThread site delivery - AKQA strategy, content, UI and tech delivery end to end (Agile development) - Golden Thread won a webby in 2022 for Diversity and Inclusion 2020 - 2021 / Founder / Kirk Consultancy Paris Independent digital delivery consultant working with Colgate Palmolive (FMCG) Working as a digital delivery partner to roll out of the new Sanex site and comms development. Working with WPP partners and localised HUB teams. -​ -​ -​ Managing all architecture, design and development of SANEX EU - including the relaunch of their websites for 13 countries and supporting campaigns delivering in partnership with MSC and BBDO - full clicktobuy integration and catalogue management for roll)out integration Campaign delivery integration of key assets and initiatives with central Brand team and HUB roll-out: Managing international teams and working with key agencies - including MSC Wunderman, Hogarth, Contrapunto BBDO for creative and strategy 2017 - 2020 WPP Head of Operations and Delivery Red Fuse Paris / WPP (FMCG Colgate) Managing the international delivery team at Red Fuse, responsible for all agency operations, including procurement, partnership development within WPP and digital delivery innovation for Colgate. -​ Oversight of Project management and producer team - responsible for TVC production, campaign deliverables - including Photoshoots & KV development, Shopper and e-Commerce assets -​ Building and developing the production/delivery and creative departments for Red Fuse - Operations lead for Hamburg, Prague and Paris offices -​ Kanban, MS Teams, Slack, Screendragon resource and scope management tool integration -​ Developing new client working processes for 360 delivery - to enable tighter timeline control and minimise overburn; working with clients to implement process with in house teams -​ Driving cost efficiencies with key partners from the WPP group; developing offshore supply chains to maximise output and lower costs / Fiscal planning for agency fee structure 4 CLIENTS British Airways, Land Rover, Ford, ECARX, HSBC, ZING, VISA, World Gold Council, Phoenix, Mercer, Mitsubishi Electric, Sitecore, AvastGEN, Sony, Penguin Publishing, British Telecom, EE, Vodafone, Coca-Cola (TCCC) Nestle (Nespresso), Aramco, Shell, SABIC, Michelin, Colgate Palmolive (Elmex, Sanex, Whitening - all core personal and oral care brands), Unilever (Dove, tresemme, Sunsilk) Kimberly Clarke (Huggies) ADDITIONAL EXPERIENCE -​ -​ -​ -​ -​ Ogilvy - short term position as Project Lead for Global Dove Pitch SAPIENT, London - Programme Director - clients: Unilever (Dove, Sunsilk, Tresemme) Ogilvy One, London - Project Director - clients: Unilever, British Airways, Visa Blast Radius - Amsterdam, Paris and London - Programme / PM Lead - clients: Michelin, Danone, Volvic Dare London - Project Director - clients: Vodafone, Penguin, Sony EDUCATION -​ Bsc Hons, Mass Communication and Cultural Studies London Metropolitan University