LOUIS CHAPMAN-· LouJChapman.com
My goal is to obtain a position in which I can utilize my marketing and teamwork skills while
continuing to develop and enhance my knowledge of business and marketing strategies.
EXPERIENCE
JAN 2018 – PRESENT
FREELANCE MARKETING
Starting or enhancing Online presence for several companies or clients with WordPress
websites, marketing strategies, social media campaigns, and digital/print marketing materials.
Most recently, a complete update of the Ferrari Gutter Service website.
APR 2019 – AUG 2020
MARKETING MANAGER, ARCANE STRATEGIES
Developed and implemented all marketing efforts for a software development company.
Using tools like SEMRush, I created targeted keyword content for blog, Google and Social
Media ads, and podcast topics. Also used focus groups to assist in new product development
and branding.
MAR – DEC 2017
MARKETING INTERN, GREAT DANE
Created marketing materials and websites on Events Team for company events with 30 to 350
participants, using Cvent event software. Also, was a member of Innovation Challenge Team.
EDUCATION
DEC 2016
BUSINESS ADMINISTRATION, MARKETING MINOR
CLEVELAND STATE UNIVISTIY
While attending classes, worked as an intern on the Business Process Improvement Team at
Sherwin Williams headquarters. Connected business process owners with the development
team to create more efficient ways to use their software.
SKILLS
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Social Media Marketing
Website / UI Design
Business Process Improvement
Blogging / Content Creation
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Presenting / Public Speaking
Conversion Tracking
LEAN Practices
Video Editing
ACTIVITIES
SOCIAL MEDIA
Social Media Marketing Breakfast assistant organizer, including arranging speakers and
presenters. This group aims to help small businesses or freelancers learn how to use social
media and marketing tools to grow their business. I assist as a Facebook Page and Slack Channel
admin.
