Louie Diane Rentutar

LOUIE DIANE V. RENTUTAR- •-1813, TOWER 1, PIONEER HIGHLANDS, PIONEER ST., MANDALUYONG, PHILIPPINES EDUCATION Bachelor of Arts in Communication Research -) University of the Philippines, Diliman -) WORKING EXPERIENCES (present) Sr. Consumer Insight & Trade Marketing Specialist Frosty Boy Australia May 2018 to present Consumer Insights  Insights Expert - Business expert on client and industry insights globally with a specific specialty in SEA reporting back to the business regularly  Market Research – Responsible for SEA market research and feasibility analysis  Client Presentations - Responsible for developing personalized insights and ideation presentations with each sales manager  Client Support - Develops strong strategic relationships within the customers’ organisation  Ideation Management - Collaborates with R&D and Sales to inform client ideation sessions Brand Management  Digital Management - Responsible for all company website content and analytics, social media channel strategy and AdWords campaigns against set targets  Brand Strategy Planning and Implementation – Responsible for strategy support and implementation across all markets  Lead Pipeline Support - Responsible for the dispersion of all leads generated and relevant reporting  Sales and office team support with marketing initiatives, distributors requirements and sales tools. WORKING EXPERIENCES (past) Research and Client Service Head Havas Barefoot November 2014 to April 2018           Headed the organization across Cambodia, Myanmar, Laos Led the design, implementation, and execution of both qualitative and quantitative researches in the three markets and ensured that everything was executed in the most time and cost-efficient manner Worked with clients like Manulife, Prudential Life, Unilever, Gallup, Smart Axiata, Nestle, Total, Danone, Vinamilk, Line, Samsung, Imperial Tobacco, Manulife, URC Guided clients in determining appropriate research methodologies, whenever necessary Developed tools and instruments for data collection Developed frameworks for analysis Developed research protocols and oversees all research activities Ensureed quality and accuracy of data before report writing and/or submission to client Supervised and provided direction and trainings to department staff members Developed research proposals and/or developed materials for research pitches and biddings   Led all client servicing activities Led all analysis and report writing and presentations/meetings with to client Communications and Research Analyst Manila Electric Company September 2013 to October 2014         Guided the segment/brand heads in determining research needs and objectives that will best help them monitor and evaluate their campaigns and programs Designed appropriate research methodologies and sampling that will best answer objectives Crafted questionnaire, discussion guides and other stimulus materials for data gathering Coordinated and managed research agencies for the proper execution of the research Analysed data and prepare reports and recommendations to answer objectives and improve efficiencies and effectiveness of specific Meralco campaigns/projects Presented results of researches to ManCom, segment/brand heads and other internal and external stakeholders to disseminate information and actionabilities Prepared adhoc analyses by culling results from different researches whenever necessary Participated in ad agency meetings with segment heads when crafting communication and other marketing materials and strategies Associate Research Manager Bright Research Consulting October 2012 to September 2013        Served as the market research consultant for Red Ribbon leading all quantitative and qualitative research initiatives of the different Red Ribbon categories and brands Designed appropriate research methodologies and sampling that will best answer objectives Crafted questionnaire, discussion guides and other stimulus materials for data gathering Coordinated and managed research agencies for the proper execution of the research Analysed data and prepare reports and recommendations to answer objectives and improve efficiencies and effectiveness of specific campaigns/projects Presented results of researches to ManCom, segment/brand heads and other internal and external stakeholders to disseminate information and actionabilities Prepared adhoc analyses by culling results from different researches whenever necessary Senior Research Executive (October 2011 to October 2012) Research Executive (October 2010 to October 2011) Research Assistant (September 2009 to October 2010) Philippine Survey and Research Center  Led the design, setup, implementation and management, analysis and preparation of report of quantitative and qualitative market research studies with specific focus on FMCG (Unilever), Telecommunications (Smart) and Pharmaceutical (Unilab) industries Research Associate Human Development Network April 2009 to July 2009     Created/drafted reports, presentations, tables, and charts; and maintained databases/files of the same Assisted in the preparation, conduct and documentation of project-related events Communicated with partners and research collaborators Attended external meetings, workshops and conferences, and prepared reports on the same Research Assistant Fox Research Corporation November 2008 to February 2009     Handled IMS Sales Analyzer Involved in the management of the monthly DDD (Drug Distribution Data) report Involved in data-gathering for the monthly price monitoring report Involved in data-gathering for market research projects undertaken by the Business Intelligence Group Research Intern World Vision Development Foundation, Inc. (Social Mobilization on Tuberculosis Project) April 2008 to May 2008      Involved in the analysis of quantitative Operations Research data for the Bataan and Bohol project sites Involved in the analysis of KAPS (Knowledge, Attitude, Practice Surveys) data and recommended key messages and social mobilization activities to increase the knowledge, positive attitude and participation of stakeholders and end beneficiaries Deployed in Tacloban-Samar to interview task force members and other stakeholders to get information and stories that reflect successes in the project Wrote feature stories for their annual report based on the data gathered in their Tacloban-Samar site Involved in improving documentations of the project’s consultative meetings PUBLISHED WORK PLARIDEL JOURNAL (Journal of Philippine Communication, Media & Society) Refereed Biannual Journal Published by the College of Mass Communication February Issue (Vol. 5, No. 1)  Co- authored, Up Close and Hyper-Personal: The Formation of Hyper-personal Relationships in Online Support Groups CONFERENCES The 2008 International Joint Conference on E-Case Bangkok, Thailand (March 27-28, 2009)  Presented the Co-authored study Up Close and Hyper-Personal: The Formation of Hyper-personal Relationships in Online Support Groups to an international audience composed of researchers and scholars 2nd Communication Research Student Conference University of the Philippines, Diliman  Presented in the plenary session the co-authored study Play and Display: A Qualitative Study on the Motivation of Anime Fans as Cosplayers 1st Communication Research Student Conference University of the Philippines, Diliman  Presented in the plenary session the co-authored study Up Close and Hyper-Personal: The Formation of Hyper-personal Relationships in Online Support Groups ADDITIONAL TRAINING Applied Statistical Forecasting (May 8-9, 2014) University of the Philippines, School of Statistics  Training on applied statistical forecasting methods Conjoint And Discrete Choice Analysis (Aug 1-3, 2012) Burke Institute and Philippine Survey and Research Center  Seminar on conjoint and discrete choice analysis methods Radian6 Training (January 21, 2014) Manila Electric Company  Introduction and Training on Radian6 social media monitoring tool Action Storytelling Workshop (September 1-2, 2011) Philippine Survey and Research Center  Workshop on data presentation (based on Boyer’s framework) Statistical Training (July 23, 2011) Philippine Survey and Research Center  Training on statistical tools and analysis for market research Introduction To Sustainability (April 2007) Philippine Rural Reconstruction Movement  A one-day lecture and workshop on sustainable development held in the Conrado Benitez Institute of Sustainability REFERENCES Available upon request.