Lou Hansel Gonzales

Contact www.linkedin.com/in/lhgonzales (LinkedIn) hellou.myportfolio.com (Portfolio) instagram.com/hellouhansel (Portfolio) Top Skills Localization Quality Assurance Software Testing Languages English (Native or Bilingual) Danish (Elementary) Tagalog (Native or Bilingual) Certifications Design Thinking for Innovation | Certified Program 2018 Facebook Ads & Facebook Marketing Mastery Guide 2020 Retargeting & Remarketing: The Ultimate Guide Made Easy EF SET English Certificate 73/100 (C2 Proficient) Honors-Awards Service Award Lou Hansel Gonzales Digital Marketing Specialist | Brand & Content Systems | UX-Led Growth | B2C / SaaS Social Acquisition Mandaluyong, National Capital Region, Philippines Summary I am a Digital Marketing and Brand Strategist specializing in building scalable social-first growth systems for B2C and SaaS brands. My work focuses on translating brand positioning into conversiondriven digital experiences through structured content, UX/UIinformed campaigns, and platform-native marketing strategies across TikTok, YouTube, and Instagram. I support companies by improving: • Customer acquisition through short-form content funnels • Brand consistency through modular design systems • Conversion through UX-aligned creative execution • Engagement and retention via platform-specific storytelling I have over 10 years of experience working across: – Digital marketing – Social media growth strategy – UI/UX design – Content marketing systems – Brand communication Tools: Figma · Adobe CC · CapCut · Canva · AI-assisted content pipelines I am currently open to opportunities in Digital Marketing, Brand Strategy, and UX-driven Content Roles within international or EUbased teams. Experience Page 1 of 6 Freelance Creative Design & Content Production Partner April 2025 - Present (11 months) Supported digital marketing initiatives for Neolemon.com by implementing platform-specific content strategies that enhanced brand visibility across LinkedIn and Instagram. Developed UX-aligned visual content frameworks that improved audience engagement by over 30% across B2B social channels. Contributed to customer acquisition and retention efforts by managing multiplatform social media presence, increasing follower growth by 25%. Collaborated with marketing stakeholders to execute social-first campaigns aligned with brand positioning and engagement objectives. Times Publishing Limited Senior Multimedia Developer, Marketing & Visual Merchandiser, Retail September 2018 - October 2024 (6 years 2 months) Central Singapore Supported omnichannel marketing initiatives across retail and e-commerce platforms including Times Bookstores, Times Rewards, and GoGuru by implementing campaign-aligned digital and in-store content systems. Contributed to customer engagement and brand consistency across Singapore and Malaysia through the execution of retail marketing campaigns for Crayola, Hallmark, and Pansing. Collaborated with cross-functional marketing and merchandising teams to deliver thematic in-store campaigns aligned with promotional and seasonal acquisition goals. Assisted in maintaining visual merchandising standards across retail locations to support product visibility, customer experience, and conversion. Developed integrated marketing assets across online and offline channels to support promotional campaigns and customer retention initiatives. Freelancer Page 2 of 6 Independent Visual Communications Strategist & Multidisciplinary Designer August 2016 - September 2018 (2 years 2 months) NCR - National Capital Region, Philippines Supported SMEs by developing brand positioning frameworks aligned with digital marketing and customer engagement objectives. Delivered integrated marketing assets across online and offline channels to support campaign execution and brand consistency initiatives. Implemented social media content strategies that improved client audience engagement by up to 30% across digital platforms. Collaborated with internal stakeholders and external partners to support talent sourcing and onboarding for entry-level creative roles. De La Salle-College of Saint Benilde University Lecturer January 2008 - August 2016 (8 years 8 months) Manila, Philippines Supported student development through academic advising and career guidance aligned with industry-relevant competencies in digital design and communication. Collaborated with academic stakeholders to organize departmental projects and events that improved student participation and engagement. Delivered structured instruction in Graphic Design and UI Design, supporting foundational competencies in visual communication and digital experience development. Facilitated project-based learning environments that encouraged collaboration, problem-solving, and applied technical skills. Komodo Graphics and Web Design Co Founder and Creative Director January 2011 - June 2016 (5 years 6 months) Makati, Philippines Co-founded a digital design consultancy supporting SMEs in implementing ecommerce platforms and online brand presence. Page 3 of 6 Led client acquisition initiatives and supported business development efforts to expand the company’s project portfolio. Delivered marketing-aligned digital assets to support online customer engagement and brand visibility. Collaborated with client stakeholders to execute website and content initiatives aligned with digital growth objectives. Wise + Young Advertising Art Director September 2013 - December 2015 (2 years 4 months) Makati, Philippines Supported the execution of below-the-line marketing campaigns for Red Bull, Vernell, and Prima Residences by developing campaign-aligned visual assets. Managed end-to-end content delivery to maintain brand consistency across promotional and customer engagement initiatives. Collaborated with cross-functional teams to implement marketing campaign strategies aligned with client engagement and brand visibility objectives. Assumption College, San Lorenzo University Lecturer January 2009 - January 2012 (3 years 1 month) Makati, Philippines Delivered structured instruction in communication and media-related courses within the Higher Education Division. Developed course materials supporting foundational competencies in visual communication and digital media production. Facilitated collaborative learning environments that encouraged problemsolving, teamwork, and applied communication skills. Supported academic initiatives aligned with institutional objectives for student development and engagement. Graphic Republic Multimedia Solutions Inc. Co-Founder & Managing Director February 2006 - December 2010 (4 years 11 months) Page 4 of 6 Makati, Philippines Co-founded a digital media solutions company supporting SMEs in establishing online brand presence and marketing communications. Led client engagement and business development initiatives to expand the company’s service portfolio. Oversaw project delivery across digital and print marketing initiatives to ensure alignment with client branding and promotional objectives. Collaborated with client stakeholders to execute communication materials supporting customer engagement and brand visibility. Burnwater Design Studios Co. Senior Graphic Artist January 2006 - February 2006 (2 months) Pasig, Philippines Supported the development of above-the-line and below-the-line marketing materials for retail clients including Powerplant Rockwell Mall, Airborne Access, and Podium Mall. RenditionDigital International Ltd DTP Localization Specialist February 2005 - January 2006 (1 year) Makati, Philippines Supported software localization initiatives for global technology platforms including Adobe, Lionbridge, and Microsoft by preparing localized digital assets. Assisted in quality assurance processes to ensure alignment of localized materials with user interface and platform requirements. Contributed to beta testing activities for software and game releases to support usability and product readiness. Education De La Salle University Master of Arts (M.A.) in Communication Arts, Applied Media Technology Studies · (2013 - 2018) Page 5 of 6 De La Salle-College of Saint Benilde AB-Multimedia Arts, Graphic Design and Web · (2001 - 2004) De La Salle University Master of Arts - MA, Applied Media and Technology Studies · (September 2013) Page 6 of 6