Lorraine Marie

Lorraine Dela Cruz Digital Marketing & SMM Specialist- Lorraine Dela Cruz Qualifications Profile Seasoned digital marketing specialist with proven track record both in traditional and digital marketing. Adept in search engine optimization (SEO), social media marketing (SMM), website management and optimization, keyword research, and copywriting. Expert at handling marketing campaigns, backed with solid technical acumen. Results-driven individual with over two (2) years of experience in digital marketing and a bachelor's degree in marketing management. Key Strengths Search Engine Optimization (SEO) Social Media Marketing Link Building eCommerce UI/UX design Copywriting Market Research Search Engine Marketing (SEM) Technical Writing Notable Accomplishments Boosted organic traffic from a mere 100k to a whopping 80M in less than a calendar year due to steadfast on- and off-page optimization efforts Developed, managed, and upheld seven (7) international and four (4) local websites, augmenting each account's traffic—from 1k-5k to 70k-80k organic traffic per month Wrote persona-identified articles that abide Google’s E-A-T requirement which lowered bounce rate and lengthened dwell time, resulting in healthy session duration Produced articles with keywords that constantly ranked first in the USA and the Philippines, despite rivaling with established competitors Learned SEO directly under a former boss and CEO, with a specific focus on off-page optimization and backlinking Shifted accounts' communication means successfully—from traditional communication medium, which is email—to modern, convenient chatbots for an easier and more interactive approach. Professional Experience eCommerce and Digital Marketing VA, Drive Digital (2021 - 2022) Conceptualized, wrote and mapped email, social media, SEO and blog content for both in-house and client campaigns Scheduled and published optimized in-house and client content in various CMS such as WordPress, Wix, Shopify, Webflow, and more Liaised closely with web developer to ensure appropriate codes are working properly, especially in SEOrelated technicalities Kept clients' blogs, product images and descriptions up to date Collaborated with UX Designer to build and implement UIUX standards and protocols for the agency Digital Content Strategist and Manager, TCM Digital Inc. (2020 - 2021) Managed the Innovation, Content, Design and Community (ICDC) Department, a highly dedicated team focused on creating digital marketing content, from images and design creation to copywriting and publishing Strategized and implemented SOPs for the Content Marketing department, resulting in successful marketing events in the last quarter of 2020 Crafted customer-targeted content that heeds brand image and aligns with the brand's vision Delegated tasks to writers and editors and offered feedback that can help better the subsequent outputs Implemented content tone guides to set a writing style a certain brand needs to create fruitful content. Digital Marketing Specialist, FilWeb Asia Inc. (April 2018–March 2020) On-page SEO Regularly monitored handled websites’ ranking, ensuring there are no broken or canonical links that might affect the websites’ overall performance Checked SEMrush and Google Analytics frequently to monitor and maintain top-ranking links, and improve low-performing ones; proactively competing with other websites to rank first in Google’s search engine results page (SERP) Discussed self-discovered marketing strategies to executives and even clients and was consented to implement Wrote and optimized copies and landing pages to heighten conversion rate Experienced in the back-end facet of WordPress, particularly in publishing, comment-filtering, and website creation in general Researched, analyzed, and implemented long-term strategies on how to cope up with Google’s core algorithm updates Performed keyword research through Google Search Console, Google Keyword Planner, SEMrush, and Keyword Finder. Off-page SEO Created lists and strategies monthly, detailing all possible social networks, forums, and blogs to penetrate Eyed follow and no-follow backlinks, ensuring that the strategies implemented are working and up-to-date while noting and disavowing toxic links in the process Maintained link juices from trusted sites Acquired more backlinks by commenting and sharing relevant content to ensure that the comments withstand Google’s ever-changing algorithm requirements Successfully expanded reach to different social media platforms, forums, and link-building websites Generated authentic leads for effective ad copies and campaigns Created better marketing campaigns and strategies in adherence to Google’s occasional updates, allowing content to stay on top, regardless of the cutthroat competition. Social Media Marketing Spearheaded social media, web content, and newsletter marketing campaigns Developed and ran successful paid ad campaigns, including Google, LinkedIn, and Facebook Ads Created and established official social networking accounts—built a strong social networking presence in a short period of time Grasped hard-to-reach customers and clients through market targeting and research Showed exemplary knowledge and dedication in social presence management by creating and posting relevant posts daily through Hootsuite, Buffer, and SocialPilot. Customer Service Marketing Pioneered usage of chatbots in the company, allowing it to modernize its accounts and increase user engagement and conversion as a whole Constructed, developed, optimized, and maintained chatbots through ManyChat, to be used either in websites or social media accounts Keenly managed chatbot creation by studying how to think and communicate smartly, observing artificial intelligence (AI) systems in the process. This helped in crafting interactive and relevant messages, catering to different types of clients at once. Certifications 1. SEO Certified - HubSpot Academy 2. National Certificate III - Events Management Services 3. National Certificate II - Marketing Services *National Certificates issued by TESDA: Technical Education and Skills Development Authority Philippines Academic History Bachelor in Business Administration Major in Marketing Management Polytechnic University of the Philippines | Laguna, Philippines- Lake Shore Educational Institution - Educational Accomplishments Feasibility paper acknowledged and accepted to compete at the International Invention and Innovative Competition in Langkawi, Malaysia, 2018 Training & Seminars 10th Business Students' Summit: Youthrepreneurship: Prospects and Opportunities to Business Prosperity #CodeB4A 5th Metro South Universities and Colleges Research Congress: Sustaining Academic Excellence Through Research Annual Leadership Summit: Shaking the Stereotypes of Leadership Marketing Festival: Cinematheque, Experiencing the Boundless World of Marketing Technical Acumen Google Analytics Google Search Console SocialPilot ManyChat WordPress Hootsuite SEMrush Buffer Canva LinkedIn Shopify Interpersonal Skills Versatile Goal-focused Customer-centered Attention to detail Tenacity Lorraine Dela Cruz Time management Analytical Strategic thinking Strong work ethic Intuition