Lorraine Ann Magtibay

Below are my main responsibilities:

• Help and support the team to strategies and plan complex digital campaigns

• Coordinate internal and external resources and asset requirements for campaigns

• Ensuring all eDM and canvas set-up adhere to strict quality control and process of digital campaign operations.

• Coordinate with clients, external agencies and internal team on the scheduling, set up, launch and reporting of digital campaigns

• Setup Landing pages, forms and Electronic Direct Mail (EDM) campaigns or automated programs in the following platforms

Oracle Responsys

Oracle Eloqua

IBM Watsons Silverpop

Agility Harmony

Mailchimp

Salesforce Exact Target

Salesforce Pardot

• Creates and Build responsive HTML emails that are compatible with most email clients (Outlook, Gmail, Yahoo etc.)

• Troubleshoot moderate to complex technical issues related to HTML EDM and landing pages

• Build HTML Email and Landing page templates

• Provide possible technical solution for complex scenario

• Creates HTML email newsletter design

• Transform Photoshop into HTML email

• Provide HTML email templates

• Setup JavaScript form validation rules for form landing page and web pages

• Monitoring of Automated Campaign's status

• Provide Weekly Reports

• Creates other landing page using unbounce plugin

• Provide documentation on "How to do" process