Lorna Rumley

Lorna Rumley - –-- DOB: 07/06/1992 Ard Falcon, Killehagh, Belgooly, Co. Cork, Ireland ACCOMPLISHMENTS ● Sales & Marketing professional with over 3 years account and agency experience with a passion for branding in the food, drinks and hospitality industries. ● As of June 2017, I completed the Irish Export Orientation Food and Drinks programme with IBEC Global Graduates. The programme received over 2,000 applicants and only 35 graduates were placed. ● Launched and presented Glendalough Distillery as a new brand to the largest distributor in North America, Breakthru Beverage, Illinois. ● Worked with Mark Anthony Brands in Chicago, Toronto, Vancouver and Alberta to introduce Glendalough spirits to the market. Also worked in Rome and Milan Markets. EDUCATION Digital Marketing & PR Diploma The Open College (April 2019 - Present) Commerce International (with Italian) Level 8 Bachelor’s Degree University College Cork (2011 - 2015) (2:1) Major in International Marketing Economics, Marketing & Management (Italian) University of Bologna, Italy (Erasmus-) Art, Craft, Design (Level 5 FETAC awarded) Colaiste Stiofain Naofa (2010 - 2011) PROFESSIONAL EXPERIENCE Glendalough Distillery (IBEC GLOBAL GRADUATES FOOD & DRINKS MARKETING PROGRAMME) Chicago - December 2015 - December 2018 Brand Manager ● Increased sales and brand awareness in on and off premise accounts across Illinois by working closely with the sales team in a variety of establishments ranging from smaller bars, restaurants, liquor and to larger retail stores and hotel groups. ● Using strong relationship building skills gained new business and maintained key accounts on a day-to-day basis. ● Worked with PR agencies to create press around product offerings. Won press in publications such as liquor.com and the Irish Whiskey Magazine. ● Increased brand awareness by securing cocktail menu placements, back bar displays and executed consumer and on trade activations. ● Presented to and educated distributors salesforces on the spirits category, unique selling points, brand story and competitive set. ● Motivated the Sales team to hit sales targets through incentives, presentations, product launches and day to day communication. ● Developed and Implemented marketing strategies for the on-premise and off-premise channels in Chicago. ● ● Managed the marketing budget and finding creative ways to best use that budget to accelerate growth of the brand in Chicago Educated consumers, bartenders, bar managers and liquor store staff on the Glendalough Spirits by means of staff trainings, education seminars and organising events for Glendalough spirits. Hopkins Communications ​(Digital Marketing & Communications agency), Cork Ireland September – December 2015 Account Executive ● Provided executive - level administrative support to the Managing Director. ● Management of social media platforms, creation of content for Facebook and Twitter pages for shopping centres across the country; Parkway, Longwalk, Laois, Donaghmede, Letterkenny. ● PR management for Musgraves – Supervalu and Centra national charity campaign. ● Promotional Assistant for Spar student offers campaign, Sullivan's Quay, Cork; handing out flyers and communicating with public about current offers available in store. ● Attended meetings with sponsors 96fm/C103 for Glow – A Christmas Celebration to discuss ideas for the festival. ● ​Idea generation for food & drink promotions for Barry Fitzwilliam's Drinks Company. ● Liaise between all departments to ensure proper communications and reporting practices. ● Prepared and maintained Media Coverage Reports, writing of press releases for Glow – A Christmas Celebration for Cork County Council, Oktoberfest Beag Beer festival for OnTap Events, A Taste Of West Cork. ● Helped to organise Ireland's first National Digital Week, Skibbereen for Ludgate. ● Represented an Irish newspaper across the city, handing out promotional issues to the public. Alpha Wealth Financial Services May 2015 - July 2015 Marketing & Sales Development Coordinator ● Responsible for all aspects of Marketing/Social Media & Advertising for Alpha Wealth; such as idea generation for posts across platforms and building following. ● Developed Alpha’s Brand across Ireland through advertising and communication. ● Designed advertising campaigns