Lorna Horgan
Phone: - | Amsterdam | Email:-
https://www.linkedin.com/in/lornahorgan/
Finalist of Network Ireland Businesswoman of the Year Awards in Transformative Employee category 2020. Energetic Marketing Manager with 3 years’ experience in executing marketing strategies and promotion activities in tourism and higher education sectors. Recognised internationally as best practice for engaging third level students on social media, while I was managing the First Seven Weeks initiative in 2017. Currently completing Level 9 Specialist Diploma in Marketing Management. Volunteer as Social Media Officer for Network Ireland Limerick branch committee 2020 and Limerick Marketing Collective 2020.
Key Skills
Digital strategy development
Event management
Presentations
Full clean Irish driving license
Content creation
Project management
Impeccable attention to detail
Exceptional customer focus
Employment History
Plassey Trust Company CLG Nov 2017 – Oct 2020
Business Development and Marketing ManagerJun 2018 – Oct 2020
Achieve ambitious bed-night income of €300,000 across 14 weeks in both 2018 and 2019.
Manage press launches and generate new (vertically aligned) marketing campaigns from concept, right through to execution, measurement and evaluation.
Manage marketing resources, funds and budgets.
Manage international summer school activity, and large-scale world-class events with over 3,000 in attendance.
Summer Schools Coordinator (Fixed-Term Contract) Mar 2018 – Jun 2018
Manage a team of 16 people for the duration of the summer school.
Manage all logistics on and off-campus for 120 visiting North-American university students.
Provide statistics reports to the General Manager.
Social Media Executive Nov 2017 – Jun 2018
Design and execute social media strategy for UL’s Visitor Centre and The East Room fine-dining restaurant.
Create online presence and grew organic reach increasing online bookings and purchases.
Created TripAdvisor profile, as part of a digital publicity campaign, resulting in The East Room becoming Limerick’s number one restaurant, something it remains to this day.
University of Limerick Access Office, Student Affairs Division
Course Tutor Jan – Sept 2018
Design and deliver “Transition to University” module for incoming first year students.
Teach students skills to adapt to third level education via tutorials, presentations and assignments.
University of Limerick, Marketing and Communications Division
Marketing Executive Nov – Dec 2017
Plan and research marketing content and collateral for UL with team members.
Engage with various stakeholders to implement marketing plans.
Coordinate undergraduate and postgraduate marketing campaigns for print, digital and social media.
First Seven Weeks initiative, UL
Coordinator May 2016 – Feb 2018
Manage budget (€100,000+).
Recruit and manage a team of over 80 employees.
Manage the website, blog, social media and communication channels.
Manage weekly workshops and events.
Create detailed engagement reports to General Manager.
Address customer service enquiries via social media.
Create concept and feature in various student support videos.
Education
Specialist Diploma in Marketing Management (Level 9) | UL 2020 - Present
B.A. Degree in New Media and English, 2.1 grade | UL2013 – 2017
- Vrije Universiteit Amsterdam, Netherlands (Study Abroad)2015 - 2016
Leaving Certificate, 460 points, Coláiste Treasa, Kanturk, Co. Cork 2008 - 2013
Achievements/Further Training/Volunteering
Beginners and Advanced Google Analytics certified 2020.
LEO training in SEO and Google Analytics.
Proficient in Canva and CRM systems.
Network Ireland Businesswoman of the Year Awards 2020, Finalist.
Network Ireland Limerick Committee 2020, Social Media Officer.
Limerick Social Media Summit Organising Committee 2020, Event Manager.
Limerick Chamber Marketing Collective-, Social Media Officer.
Certified in HSE SAFE TALK and ASIST Training 2019.
Limerick Mental Health Association 2018, Event Manager.
Elected Class and Department Representative in UL Students’ Union, 2013 – 2017.
Hobbies
I am a music enthusiast with a background in singing and playing traditional Irish music. I am passionate about Rhythm and Blues, Hip-Hop and Rap music, and attend concerts in my spare time. I love to travel at any chance I get, and regularly host my international friends for visits to Ireland. I am very energetic and enjoy many activities, such as skydiving, zip lining and exercising.
Referees available upon request
