Lorie Therese Locara

LORIE THERESE LOCARA GENERAL & EXECUTIVE VIRTUAL ASSISTANT PERSONAL PROFILE I am a General and Executive Virtual Assistant who has had experience with a diverse range of tasks. Calendar and Email management, as well as coordination between stakeholders, count as some of the skills I can do effortlessly. Dealing and communicating with Founders, CEOs, members of Boards of Directors, and other C-Level Executives in a very cordial, professional, but still warm and engaging manner is another skill I execute with flair. My other core skills range from company administration setup and management, software development task assistance, social media content creation and management, and more. Website installation and administration, content writing, as well as technical and customer support are also very strong skills. PROFESSIONAL OVERVIEW Almost 20 years of experience as a Virtual Assistant. In most of those years, I have worked primarily with Founders, CEOs, and C-Level Executives. Longest Working Relationship With a Client: 14 Years (Since February 2011). Around 7 months of experience in a Leadership and Managerial role. Over 2 years of experience in Customer Service. Over 14 years of experience as a Content Writer. Over 14 years of experience in Website Installation and Maintenance. Around 4 years of experience as a Social Media Manager. SKILLS SUMMARY Management & Leadership Software Development Assistance Social Media Management Technical Support (Phone) Chat & Email Technical Support Website Installation, Setup & Management Recruitment KEY ABILITIES Quick learner, easily adapts to new software and systems Keen eye and memory for detail. Very useful in managing customer concerns that need follow-up Warm, friendly, and highly customer-oriented, but balances this with company and business interests TOP 15 SKILLS 1. 2. 3. 4. 5. 6. Systems creation and process streamlining. Excellent and efficient email management. Adept in calendar, Google Meet, and Zoom management. Excellence in administrative tasks. Creating templates to aid in efficiency. Excellence in customer service, including thorough handholding. 7. End to end recruitment. 8. End to end training, including grading. 9. Human resources skills from employee management to payroll. 10. Canva design skills. 11. End to end project management. 12. Website maintenance, including cPanel management. Proficient in WordPress, Wix, Weebly, and Squarespace. 13. Social media management, including analytics. 14. Adept in Sales and Marketing principles. 15. Basic Bookkeeping. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA WORK HIGHLIGHTS Web Design & Development Team Lead Dean Marketing Worked on the company’s portfolio of websites. Got the company started with using GoHighLevel for its website platforms. Created several websites for the company using GoHighLevel (GHL). From Content to Theme Customization, as well as working on a GHL theme from scratch, I managed and executed the creation of GHL websites from the ground up. Project-managed the company’s Webflow Website Projects. Provided Written Content for the company’s Webflow Websites. Set up the company’s Productivity Systems from scratch. Worked on the company’s ongoing improvements in systems. Worked on several Brand Boards for several of the company’s brands. Started work on the company’s AI Influencers projects. Digital Marketing Assistant Envoy Concierge LLC / Envoy Business Solutions Set up the company’s Digital Marketing Systems from scratch. Created the company’s Social Media Channels from scratch. Created the company’s Analytics systems from scratch. Worked on the company’s social media posts, from creatives to captions to scheduling. Worked on various Ad Hoc tasks for the company, from Invoicing to Banners, and similar tasks. Executive Virtual Assistant Heroik Strategies LLC / Kevin Samy Assisted the Founder & CEO in various tasks. Managed various aspects of the CEO’s life from email management, travel management, including personal tasks such as meal delivery management. Managed time-critical tasks such as the processes involved in the CEO’s move from San Francisco to Los Angeles, California. Managed the CEO’s software subscriptions. Facilitated the straightening of the CEO’s finances. Coordinated with the CEO’s tax preparer in keeping his taxes healthy and in ship-shape. Managed the CEO’s hiring, onboarding, and ongoing HR activities with his other contractors. Facilitated payments with the CEO’s other vendors and contractors. Managed the CEO’s multiple platforms, including Notion, Slack, and Google Workspace Admin. Worked on other Ad Hoc tasks such as reservations, etc. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA WORK HIGHLIGHTS Customer Happiness Team Lead, Admin, HR, Recruitment, and Executive Assistant Innate Lab LLC Team Lead for the company's Customer Support Department, which I branded as the "Customer Happiness" Team. Admin, HR (including Payroll), Recruitment, and Training Lead for the Company. Managed the day-today administrative, employee relations, and other human resources needs of the company. Created systems and processes to streamline the company's tasks and projects. Created templates for the Customer Happiness Team. Created the entire Recruitment funnel for the Company. Created Onboarding Documents for trainees. Conducted Training and worked on documents, processes, and actual training from end to end. Participated in company events for subscribers and helped to manage these events. Executive Virtual Assistant FAT Projects Pte. Ltd. Assisted the CEO, Co-Founder, and Managing Partner in various tasks. Managed their calendars and schedules. Coordinated with internal and external stakeholders for various tasks. Wrote blogs for the company's restaurant business. Assisted other staff with deliverables such as expense sheets or sales pipeline databases. Managed the company's NDAs and contracts via DocuSign. The biggest highlight of my stay in this company included having my graphic, made on Day 2 of my job, featured on the NASDAQ Tower on Times Square in New York City. Lead Generation Specialist TYTF.io (Same Founder & CEO as Powerlink Websites, LLC) Gathered leads as per parameters set by client. Used several lead generation tools in order to fulfill the task. Created & designed the Airtable database for the leads requested. Researched & submitted Best Practice Guides for the client's use in their Lead Generation efforts. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA WORK HIGHLIGHTS Copywriter & Lead Generation Specialist CLDY Pte. Ltd. Wrote website content, blogs, and knowledgebase articles for the cloud hosting company. Was placed into a role in Prospecting. In Prospecting, searched for and generated leads by finding them using several lead generation tools, as well as methods proprietary to the company. Created the database of leads using Google Sheets & Airtable. Researched and implemented the best times to send cold emails, among other best practices for email outreach. Proposed email templates and subject outlines for the outreach. Reached out to the leads using sales templates vetted by the CEO. Created email marketing campaigns using Lemlist. Virtual Assistant & Customer Success Specialist Flamingo Group Inc. Started with Social Media Marketing. Transferred to Customer Success & worked closely with the CEO in software development-related tasks. These software development-related tasks involved app setup, cleanup, and app management from the Apple Developer dashboard. Assisted a colleague in creating a process-related problem-solving report. Created bug-identifying reports to improve the product (the product is an app for luxury apartment management). Assisted with Events Marketing and Management. Technical Support Specialist VXI Global Holdings Handled support requests regarding internet connectivity issues, account adjustments, and transferred calls to other departments as needed (100% voice account). Created tickets to schedule on-site technical team visits. Resolved and coordinated issues with on-site technical team visits as they arose. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA WORK HIGHLIGHTS General Virtual Assistant Powerlink Websites, LLC Installed, edited the themes, and maintained the websites for the CEO's online ventures. Managed and maintained the social media pages, channels, and Groups owned by the CEO. Did various tasks requested by the CEO including product research for Amazon Sales prospecting. Blogger, Website Admin, and Social Media Manager Next Media Communications Installed, edited the themes, and maintained websites for the agency's online magazines and the CEO's other ventures. Wrote and did the layout for the content on these websites and online magazines. Promoted the articles on Facebook. Coordinated with the on-site team for items that needed to be published online. Virtual Assistant Various Clients | July 2006 — Present [~19 Years] Started with Academic Paper Writing and eBook and Article Writing. Got promoted to a managerial role upon hire, and set up a company’s administration from timekeeping, payroll, documentation, systems, and customer service systems. Worked with day-to-day management of other staff. Learned and worked on Website Installation, Setup, Layout, Design, and Regular Maintenance and Administration. Learned how to do basic to intermediate graphic design using Canva, Visme, Gimp, and other graphics tools. Learned how to do basic video editing using CapCut, Windows Movie Maker, OpenShot, Adobe Premiere Pro, and Canva. Learned how to do audio editing using Audacity. Worked on Social Media Marketing: Content Creation & Traffic Generation. Worked on Lead Generation. Worked on Business Development and client-facing discovery calls to close new and incoming business deals. Created a course on how to become a Virtual Assistant and taught the said course. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA SKILLS HIGHLIGHTS [SOFTWARE SKILLS ESPECIALLY] Office Suites Very adept in Google Workspace. Microsoft Office familiarity has been a skill since childhood. Adept in adapting to other Office Suites. Project Management Software Very passionate about Project Management Software, especially: Notion Trello Airtable Documentation & Tutorial Skills Creating Looms not just for documentation but also for tutorials is a passion of mine. I recently discovered the beauty of Tango.us in creating instruction sets, especially for software. I also illustrate and communicate ideas, concepts, or demonstrate software-related matters more clearly with Loom and Tango.us. Created training and educational material via Canva and MS PowerPoint. Recruitment & Onboarding Created a recruitment funnel for screening applicants for the first and second level, prior to CEO's evaluation using Airtable. Successfully hired top-tier applicants with the use of this recruitment funnel. Successfully onboarded new hires. Created an evaluation system for the Onboarding Period that allowed the company to highlight the New Hires’ skillsets and evaluate them effectively for the suitability of the role they applied for. Airtable was also the platform used for this system. Customer Service Software Familiar with and adept in the use of customer service management software including Intercom.io, Helpwise, tawk.to, Gorgias, Zendesk, and proprietary Customer Service software when I was working with call centers. Website Installation & Management Adept in website installation, layout, and maintenance. Some skills acquired include MySQL table fixing, as well as understanding a bit of CSS, HTML, and some PHP. I also know how to edit MX Records, DNS Settings, and similar settings. Graphic Design Skills Learned how to do basic graphics design using a range of software. Learned the purpose and applied the use of Hex Codes in creative work. Organic Social Media Management Created content plans/calendars for social media management using a range of platforms. Adept in Facebook, Instagram, LinkedIn, Twitter, Pinterest, and other social media organic content creation, management, and optimization. Skilled in social media analytics tracking and reporting. Learned social media traffic generation using "secret" tactics. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA SKILLS HIGHLIGHTS [SOFTWARE SKILLS ESPECIALLY] Paid Social Media Management Facebook Ad Content creation and management via the Meta Business Suite. Landing Pages & Newsletter Creation Landing Page funnel creation using GoHighLevel, GetResponse, and similar software. Newsletter creation using GoHighLevel, GetResponse, MailChimp, and similar software. Sales & Lead Generation Finding emails via LinkedIn using Apollo.io, GetEmail.io, Snov.io, Skrapp,io, Hunter.io, RocketReach, Instagram, YouTube, Facebook, and similar tools. Email verification and cleanup using Verifalia, XEmail Verify, and Hunter.io. The use of CRM and sales funnel tools such as GoHighLevel, HubSpot, and PipeDrive. Domain searching for lead generation using Security Trails. AI Software Adeptness The use of Bard, ChatGPT, Koala.sh, Perplexity.ai, and other AI Tools to deliver tasks, as specified by the client, and only when requested by the client. Tasks included research, idea generation, eBook creation, SEO blog creation, and social media content creation. The use of AI detection software to check my own work in social media content creation and SEO writing to ensure that it is closer to human writing than AI-generated writing. The use of AI detection software to filter candidate submissions when I worked on Recruitment tasks. Other Software Skillsets Accurate basic audio and video editing. SEO keyword research and optimization. Amazon Product prospecting using dedicated tools. GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA SOFTWARE USED Office Suites: Google Workspace Microsoft Office Zoho Office Suite Open Source Office Suites such as LibreOffice WPS Office Meeting, Conference, & Communication Apps: Zoom Google Meet Microsoft Teams Slack Skype Chanty Workplace from Meta Chat & Social Apps Repurposed for Work Communications: Discord Telegram WhatsApp Viber Facebook Messenger Task & Project Managers: Notion Airtable Trello ClickUp Monday Google Keep xTiles Other Project & Task Management Tools: Asana Basecamp Taskade Microsoft To Do TeuxDeux Todoist Remember the Milk Any.do TickTick Central Desktop / iMeet Central Podio Flock Scheduling Apps: Calendly Google Calendar HubSpot Calendar Forms & Spreadsheets: Airtable Typeform Monday Google Sheets Microsoft Excel Timekeeping, Timetracking, & Timesheet Software: Jibble Harvest Hubstaff Time Doctor TMetric Focus To Do Screenshare & Tutorial-Creation Platforms: Loom EaseUs RecExperts OBS Studio Tango.us Scribe / Scribehow Graphics Editing Tools: Canva Visme PicMonkey Pixlr SmartMockups Gimp Affinity Photo 2 Adobe Photoshop Video & Audio Editing Software: CapCut VEED.io Adobe Premiere Pro Windows Movie Maker OpenShot Zencastr Audacity Website & Content Management Platforms: Google Workspace Admin Console (Google Workspace for Business) cPanel WordPress Podia GoHighLevel Shopify Squarespace Wix Weebly Google Sites Webflow Joomla Blogger Tumblr Dashnex Dashclicks SkyBlueCMS Domain & DNS Tools: Google Domains HostGator Bluehost GoDaddy Namecheap CloudFlare MX Tools Security Trails GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA SOFTWARE USED All-In-One Digital Marketing Software: GoHighLevel Content Marketing & Cold Email Software: HubSpot GetResponse (Landing Page & Newsletter Creation) GoHighLevel Podia Mailchimp Active Campaign Campayn Lemlist Instantly.ai Social Media Management Software: Planable Buffer Hootsuite GoHighLevel CoSchedule Later Planoly SocialPilot Social Media Used: LinkedIn Facebook Instagram Twitter YouTube TikTok Pinterest Lead Generation Software & Sources: Apollo.io Snov.io GetEmail.io RocketReach Hunter.io LinkedIn Lead Generation Instagram Lead Generation YouTube Lead Generation Security Trails for Domain Searching to Find Emails Yelp for Finding Businesses BuiltWith for Finding Businesses SEO Software: Semrush Ahrefs NeuronWriter Sales Software & CRMs: HubSpot GoHighLevel Apollo.io PipeDrive Salesforce Tout Email Verification Software: Verifalia X-Email Verify Hunter.io Customer Service Software: Helpwise Intercom.io tawk.to HubSpot Proprietary Customer Service software in the BPO Companies I worked for Shop Management Software Shopify WooCommerce WCFM Marketplace Order Desk Notepads: Evernote Google Keep Notepad++ EditPad Lite Sublime Text Brackets Layout, Mindmap, Planning Software: Miro Milanote Mindmeister Figma GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA SOFTWARE USED Mail Merge Software: Streak Instantly.ai GMass Mailmeteor Accounting & Invoicing Software: Xero Freshbooks Recruitment Software: Signature & PDF Editing Software: DocuSign EverSign / Xodo PDFSAM (PDF Split & Merge) Foxit Reader iLovePDF.com Transcription Tools: Amberscript Happy Scribe oTranscribe Artificial Intelligence Tools: Gemini Advanced ChatGPT Perplexity.ai Koala.sh Jasper.ai Undetectable AI Creative AI Tools: Leonardo.ai Midjourney Web App Studio D-ID for animating still Avatars Grammar & Writing Tools: Grammarly Ginger Hemingway Quillbot Loxo UKG Pro Recruiting Greenhouse.io BambooHR Rippling Airtable Software Research Platforms: G2 Capterra Softpedia Softonic GitHub SourceForge SimilarWeb AlternativeTo Operating Systems: Ubuntu Linux PCLinuxOS Windows from 3.1 to Windows 11 Mac OS X Tiger Emulators & Virtual Machines: VirtualBox Wine CrossOver Bluestacks LDPlayer Nox GENERAL VIRTUAL ASSISTANT LORIE THERESE LOCARA TOP WORK STRENGTHS Enjoys working on administrative tasks and data organization. Analytical, will find ways to figure out a task, software, or find solutions for problems presented. Strives for excellence in maintaining a friendly and helpful demeanor in dealing with clients, colleagues, and customers. CHARACTER TRAITS Teachable and willing to learn. Handles feedback and correction with an eagerness to improve professionally and personally. Spots personal and process-related areas to improve upon, and willing to apply improvements immediately. Detail-oriented and thorough. Persistent, patient, honest, and communicative. Willing to negotiate and compromise when the need arises. Has a high level of integrity and personal ethics and works according to these core values. EDUCATIONAL HISTORY Central Philippine University AB Psychology | April 2004 - March 2007 #4 on the Dean's List Straight A Student on Psychology Major subjects Previous Universities Attended: University of the Philippines in the Visayas, University of the PhilippinesLos Baños Philippine Science High School The Philippines' Top Science High School | June 1997 - March 2001 Won Journalism contests and Spelling Bees Was a representative for citywide student empowerment events Was the Associate Editor of the School Paper Topped the Entrance Exams for Philippine Science High School for Region 6 SPED ― School for Exceptional Children Elementary School for Gifted Children | June 1991 - March 1997 Was a representative for city-wide Quiz Bees and other contests. Was an Honor Student, #1 during Grades 1 & 2.